Tips and Marketing Strategies For Medical Clinics

The last thing a med­ical clin­ic expects to pro­vide is a cun­ning mar­ket­ing strat­e­gy. Care is supe­ri­or, physi­cians are excel­lent, tech­nol­o­gy is pro­gres­sive — that should be enough right? Right, we used to think so. Today, the clin­ics that are win­ning the most busi­ness are those that mar­ket them­selves and build their brand awareness.

Where does this leave you? In line to join the race and take the lead by using a mar­ket­ing strat­e­gy that effec­tive­ly con­veys your clinic’s strengths. 

Let’s take a look at expert insight on marketing strategies for medical clinics.

Email Marketing

Com­mu­ni­cate on a one-to-one basis with your clients. How many oth­er ways are there to let patients know you’re think­ing about them dur­ing flu sea­son, dur­ing a stretch of excel­lent health, through summer’s heat and amidst any unfore­seen epi­demics around the world. Email mar­ket­ing is cost-effec­tive and sim­ple to set up and acti­vate, it allows for pre­cise tar­get­ing and gives you an abil­i­ty to per­son­al­ize every mes­sage for each patient. As you grow your email mar­ket­ing strat­e­gy, track which emails users open and respond well to. Focus on these types of mes­sages to cre­ate last­ing active com­mu­ni­ca­tion with patients.

Tracking

Speak­ing of track­ing, it’s impor­tant to track all of your mar­ket­ing efforts so you can eval­u­ate your returns on invest­ments. This means divid­ing mon­ey in by mon­ey out. Each patient who comes through your doors found out about your clin­ic some­how — find out how. Then deter­mine how much mar­ket­ing bud­get and effort was spent to win that patient — does the invest­ment come with a good return? If not, it’s worth recon­sid­er­ing your mar­ket­ing tactics. 

PPC

If you’re still won­der­ing how to mar­ket your clin­ic online, PPC ads could be the answer you’re look­ing for. Hir­ing a dig­i­tal team to run your PPC cam­paign can get your prac­tice to the to top of search results in your area. PPC is a big invest­ment, but if you are a small firm hop­ing to attract more patients and strength­en your online pres­ence, PPC will cat­a­pult your growth.

Video

Video has stolen the stage for media con­sump­tion, so there’s no hold­ing back when it comes to using the medi­um to your advan­tage. Google loves to see qual­i­ty video con­tent on your site, con­sumers pre­fer to watch a video than to read and video pro­vides vir­tu­al com­mu­ni­ca­tion and rela­tion­ship bond­ing between you and your patients. Use video to intro­duce physi­cians, to explain virus­es, to show­case new pro­ce­dures and to edu­cate patients on tips for opti­mal health. 

Internal Audience

Always remem­ber your cur­rent patients — they’re already in your doors, what else can you offer them? It’s easy to over­look exist­ing con­sumers when mar­ket­ing ini­tia­tives focus pri­mar­i­ly on obtain­ing new patients. Cap­i­tal­ize on your already loy­al fol­low­ing. Are you reach­ing out for check-ups? Send­ing emails to check in? Offer­ing ser­vices that are direct­ly relat­ed to pre­vi­ous vis­its? This is a gold­en oppor­tu­ni­ty to increase the rev­enue from your inter­nal audience. 

External Signage

The age of dig­i­ti­za­tion might have revamped our mar­ket­ing strate­gies, but tra­di­tion­al meth­ods still pull their weight when it comes to suc­cess­ful health­care mar­ket­ing cam­paigns. Exter­nal sig­nage is one of the best ways to attract new patients, to con­sis­tent­ly estab­lish your practice’s pres­ence and to main­tain your brand’s posi­tion as a local med­ical authority.

To learn more about how to increase your client base, you’ll want to explore a num­ber of mar­ket­ing out­lets. Reach out to our team of media-savvy experts at Rosy Strate­gies to get your firm the online makeover it needs, today.