The last thing a medical clinic expects to provide is a cunning marketing strategy. Care is superior, physicians are excellent, technology is progressive — that should be enough right? Right, we used to think so. Today, the clinics that are winning the most business are those that market themselves and build their brand awareness.
Where does this leave you? In line to join the race and take the lead by using a marketing strategy that effectively conveys your clinic’s strengths.
Let’s take a look at expert insight on marketing strategies for medical clinics.
Communicate on a one-to-one basis with your clients. How many other ways are there to let patients know you’re thinking about them during flu season, during a stretch of excellent health, through summer’s heat and amidst any unforeseen epidemics around the world. Email marketing is cost-effective and simple to set up and activate, it allows for precise targeting and gives you an ability to personalize every message for each patient. As you grow your email marketing strategy, track which emails users open and respond well to. Focus on these types of messages to create lasting active communication with patients.
Speaking of tracking, it’s important to track all of your marketing efforts so you can evaluate your returns on investments. This means dividing money in by money out. Each patient who comes through your doors found out about your clinic somehow — find out how. Then determine how much marketing budget and effort was spent to win that patient — does the investment come with a good return? If not, it’s worth reconsidering your marketing tactics.
If you’re still wondering how to market your clinic online, PPC ads could be the answer you’re looking for. Hiring a digital team to run your PPC campaign can get your practice to the to top of search results in your area. PPC is a big investment, but if you are a small firm hoping to attract more patients and strengthen your online presence, PPC will catapult your growth.
Video has stolen the stage for media consumption, so there’s no holding back when it comes to using the medium to your advantage. Google loves to see quality video content on your site, consumers prefer to watch a video than to read and video provides virtual communication and relationship bonding between you and your patients. Use video to introduce physicians, to explain viruses, to showcase new procedures and to educate patients on tips for optimal health.
Always remember your current patients — they’re already in your doors, what else can you offer them? It’s easy to overlook existing consumers when marketing initiatives focus primarily on obtaining new patients. Capitalize on your already loyal following. Are you reaching out for check-ups? Sending emails to check in? Offering services that are directly related to previous visits? This is a golden opportunity to increase the revenue from your internal audience.
The age of digitization might have revamped our marketing strategies, but traditional methods still pull their weight when it comes to successful healthcare marketing campaigns. External signage is one of the best ways to attract new patients, to consistently establish your practice’s presence and to maintain your brand’s position as a local medical authority.
To learn more about how to increase your client base, you’ll want to explore a number of marketing outlets. Reach out to our team of media-savvy experts at Rosy Strategies to get your firm the online makeover it needs, today.