The last thing a med­ical clin­ic expects to pro­vide is a cun­ning mar­ket­ing strat­e­gy. Care is supe­ri­or, physi­cians are excel­lent, tech­nol­o­gy is pro­gres­sive — that should be enough right? Right, we used to think so. Today, the clin­ics that are win­ning the most busi­ness are those that mar­ket them­selves and build their brand awareness.

Image of doctor concept of medical practise marketing.

Where does this leave you? In line to join the race and take the lead by using a mar­ket­ing strat­e­gy that effec­tive­ly con­veys your clinic’s strengths. 

Let’s take a look at expert insight on marketing strategies for medical clinics.

Email MarketingImage of email, concept of email marketing for medical practice.

Com­mu­ni­cate on a one-to-one basis with your clients. How many oth­er ways are there to let patients know you’re think­ing about them dur­ing flu sea­son, dur­ing a stretch of excel­lent health, through summer’s heat and amidst any unfore­seen epi­demics around the world. Email mar­ket­ing is cost-effec­tive and sim­ple to set up and acti­vate, it allows for pre­cise tar­get­ing and gives you an abil­i­ty to per­son­al­ize every mes­sage for each patient. As you grow your email mar­ket­ing strat­e­gy, track which emails users open and respond well to. Focus on these types of mes­sages to cre­ate last­ing active com­mu­ni­ca­tion with patients.

Tracking

Speak­ing of track­ing, it’s impor­tant to track all of your mar­ket­ing efforts so you can eval­u­ate your returns on invest­ments. This means divid­ing mon­ey in by mon­ey out. Each patient who comes through your doors found out about your clin­ic some­how — find out how. Then deter­mine how much mar­ket­ing bud­get and effort was spent to win that patient — does the invest­ment come with a good return? If not, it’s worth recon­sid­er­ing your mar­ket­ing tactics. 

PPC

If you’re still won­der­ing how to mar­ket your clin­ic online, PPC ads could be the answer you’re look­ing for. Hir­ing a dig­i­tal team to run your PPC cam­paign can get your prac­tice to the to top of search results in your area. PPC is a big invest­ment, but if you are a small firm hop­ing to attract more patients and strength­en your online pres­ence, PPC will cat­a­pult your growth.

Video

Video has stolen the stage for media con­sump­tion, so there’s no hold­ing back when it comes to using the medi­um to your advan­tage. Google loves to see qual­i­ty video con­tent on your site, con­sumers pre­fer to watch a video than to read and video pro­vides vir­tu­al com­mu­ni­ca­tion and rela­tion­ship bond­ing between you and your patients. Use video to intro­duce physi­cians, to explain virus­es, to show­case new pro­ce­dures and to edu­cate patients on tips for opti­mal health. 

Internal Audience

Always remem­ber your cur­rent patients — they’re already in your doors, what else can you offer them? It’s easy to over­look exist­ing con­sumers when mar­ket­ing ini­tia­tives focus pri­mar­i­ly on obtain­ing new patients. Cap­i­tal­ize on your already loy­al fol­low­ing. Are you reach­ing out for check-ups? Send­ing emails to check in? Offer­ing ser­vices that are direct­ly relat­ed to pre­vi­ous vis­its? This is a gold­en oppor­tu­ni­ty to increase the rev­enue from your inter­nal audience. 

External Signage

The age of dig­i­ti­za­tion might have revamped our mar­ket­ing strate­gies, but tra­di­tion­al meth­ods still pull their weight when it comes to suc­cess­ful health­care mar­ket­ing cam­paigns. Exter­nal sig­nage is one of the best ways to attract new patients, to con­sis­tent­ly estab­lish your practice’s pres­ence and to main­tain your brand’s posi­tion as a local med­ical authority.

To learn more about how to increase your client base, you’ll want to explore a num­ber of mar­ket­ing out­lets. Reach out to our team of media-savvy experts at Rosy Strate­gies to get your firm the online makeover it needs, today.