Social media is an imper­a­tive ele­ment of any brand’s dig­i­tal mar­ket­ing strat­e­gy, cus­tomer acqui­si­tion, and over­all success.

Law and social media don’t go hand in hand, but in today’s technologically focused marketing landscape, they’re learning to get along. 

Law firm social media mar­ket­ing allows firms the chance to inter­act with clients (poten­tial, past and cur­rent) in a way that isn’t pos­si­ble over the phone or in the office. Uti­liz­ing law firm social media as an exten­sion of your team is a way to show your per­son­al­i­ty, com­mit­ment to clients, and projects or mis­sions that exist out­side of day-to-day operations. 

Let’s look at how to use social media in your legal prac­tice.

5 Ways to Use Social Media Marketing for Law Firms:

  • Set goals before tak­ing action. Cre­at­ing a strong social pres­ence and suc­ceed­ing in high fol­low­er counts and likes is great until you don’t see any ROI. What are your spe­cif­ic goals? Client acqui­si­tion? Brand aware­ness? What­ev­er your goals are, action plans should be set accord­ing­ly; this will keep your mes­sag­ing effec­tive and cohe­sive through­out your campaign. 
  • Col­lect data to ana­lyze right away. Although analy­ses will take time to build, gen­er­at­ing your bank of infor­ma­tion to draw from the get-go is essen­tial. Run month­ly or quar­ter­ly analy­ses to under­stand which types of posts are effec­tive, which lead to engage­ment, high­er likes or ROI. If results are con­sis­tent­ly the same, try a new approach and see if num­bers fluctuate. 
  • Plat­form selec­tion. Social media exists across a wide vari­ety of plat­forms today, and but you don’t nec­es­sar­i­ly need to be present on all of them. Deter­mine which plat­forms make the most sense for your brand by inves­ti­gat­ing where your client base spends their time and which plat­forms are the most con­ducive to the type of infor­ma­tion and mes­sage you want to share. LinkedIn should be a giv­en for all firms as it con­nects pro­fes­sion­als and focus­es on busi­ness-relat­ed news. How­ev­er, if you’re search­ing for new clients, you might try a plat­form such as Insta­gram, where your ad can be spon­sored with­in rel­e­vant feed images. 
  • Estab­lish an engag­ing pres­ence. Offer more than pret­ty pic­tures and wit­ty cap­tions. Use your social media plat­forms to be a rec­i­p­ro­cat­ing voice in your indus­try and at your com­pa­ny. Your pro­file should a be a place where clients can find answers, ask ques­tions and feel gen­uine­ly heard and cared for. It’s also a space to claim a sense of author­i­ty in your indus­try. Speak out on issues that mat­ter, com­ment on rel­e­vant cur­rent news and share valu­able infor­ma­tion with the entire social network. 
  • Keep posts con­sis­tent and rel­e­vant to your indus­try. If your pro­file veers from stan­dard indus­try news, keep posts in line with your theme or types of mes­sages you have been shar­ing. If you’re not sure what to post about, exe­cute client research to find out what your fol­low­ers are inter­est­ed in and share that news. Remem­ber, rel­e­van­cy might only refer to what’s rel­e­vant in your clients’ lives. 

Easy, right? If you’re ready to start build­ing a sol­id social media pres­ence and action plan for your law firm, reach out to our dig­i­tal mar­ket­ing agency, Rosy Strate­gies. We will walk you through all nec­es­sary build­ing blocks of your cam­paign, suf­fi­cient­ly edu­cat­ing you along the way so you can keep up with the social media revolution.