Being a lawyer is not as glamorous and dramatic as it is portrayed on television and film. As cool as it is to imagine a few good men in a courtroom yelling, “You can’t handle the truth,” it just doesn’t quite work that way.
However, members of the public and your future potential clients are not aware of this. Your expertise is a valuable mystery to those who are seeking your services and most often begins with a search on the internet. This is a great reason for you to share your expertise by starting a legal blog that addresses specific topics and legal issues.
If you’ve been in the business for years or are just starting out, we can help you figure out how to start a great blog that will encourage your clients to refer you, over and over again. Additionally, we can help your blog be found on the internet.
Starting a blog for lawyers is similar to most other professions — with one exception. By showcasing your particular specialty, you’ll be able to target the clientele looking for your particular skill set and knowledge. A legal niche blog is a beneficial step towards branding you as a thought leader on a specific area of law.
Starting a legal blog
Choose your specialty
Establishing a niche blog topic that reflects your legal niche but still appeals to a wider audience is a great way to keep potential clients engaged and showcase your knowledge.
Remember, positioning yourself as unique amongst the vast pool of lawyers is your main goal in establishing your legal blog. Your services are in demand, and your blog is the bridge connecting you to your target market.
Quality content is important
Developing content is important, but it must be high quality. You spend most of your day writing and looking through documents, so you understand this better than anyone. Same is true for a legal blog.
First, you must establish if you are writing for lawyers or potential clients. Once you’ve identified your reader, you can begin to develop appropriate content that will keep them coming back.
Fresh and regular content will draw your readers in and keep them engaged. Let’s face it, posting every day is unrealistic for a busy lawyer like yourself. However, posting a few times a week is enough to maintain your readers’ attention and keep them coming back for more.
Outside of blogging about your expertise, try incorporating current events into your content. This will demonstrate that you keep your finger on the pulse of what is happening in the world and will help expand your reach.
Engage with your readers
By posting comments or discussions with your readers, you build relationships by converting passive readers into active participants with your content. Adding a question and answer section allows your audience to get immediate feedback from you directly, leading to future clientele.
Create a bio
Including an “About Me” section gives your audience a glimpse of who you are and what are your qualifications. In this section, you want to highlight your background, skills, and provide links to any publications and case outcomes. Leveraging your experience and case results increases credibility.
Add a disclaimer
This goes without saying. The last thing you need as a lawyer is an accusation of providing misleading legal guidance on your website.
The American Bar Association provides information on rules of professional conduct for lawyers as part of Ethics Opinion 10 — 457. Ethical obligations are addressed in considering content for website and features. This will provide a blueprint as to what to consider when developing your blog content.
We’ve provided a quick snapshot of how to start your legal blog, but we know you may still have questions. As digital marketing experts, this is what we do. If you’d like to leave this to the experts, we’ll be more than happy to get you started in the right direction. Our collaborative, strategic, and focused approach will help you get back to what you do best. Reach out to Rosy Strategies on Facebook, Twitter, or our website.