Dig­i­tal mar­ket­ing is grow­ing by leaps and bounds and is a boon for busi­ness­es, as it gen­er­ates entic­ing results in a short amount of time. For busi­ness­es today, oper­at­ing in the con­tem­po­rary world and fac­ing cut-throat com­pe­ti­tion has led to an increase in cus­tomer expec­ta­tions. As a result, suc­cess­ful busi­ness lead­ers are amal­ga­mat­ing tra­di­tion­al and dig­i­tal mar­ket­ing meth­ods to gen­er­ate revenue.

In the past, gen­er­at­ing leads through meth­ods like TVCs (TV adver­tise­ments), hoard­ings and paper ads brought tremen­dous results, but these strate­gies have large­ly been replaced by dig­i­tal mar­ket­ing, which has brought a rev­o­lu­tion in the mar­ket­ing indus­try with immense benefits.

Increas­ing rev­enue and improv­ing return on invest­ment (ROI) is an essen­tial focus of every busi­ness, and as the CEO of a dig­i­tal mar­ket­ing firm, here are a few prac­ti­cal­ly proven, use­ful insights that have helped our busi­ness to expand, along with tips to help you do the same.

Data Is A Gold Mine

Under­stand­ing the sig­nif­i­cance of data is the step­ping stone for suc­cess in busi­ness. One must know how to use it for analy­sis and plan­ning. Using data is impor­tant, as appre­hend­ing sig­nif­i­cant details like where leads are com­ing from and which poten­tial users are click­ing on ads can help inform your strategy.

Data is grow­ing at an expe­di­tious rate but is still under­uti­lized by many mar­keters today, accord­ing to research by Ter­a­da­ta. Make use of data ana­lyt­ics tools to col­lect rel­e­vant infor­ma­tion about data. Google Ana­lyt­ics, for instance, can help you judge where traf­fic is com­ing from, includ­ing the loca­tion, IP address and whether leads are refer­rals or not.

A strate­gic process is fol­lowed when sign­ing into an ana­lyt­ics tool and an HTML or JavaScript code is embed­ded in the web­site head­er and enabled on every page. This helps to bet­ter judge the vis­i­tor’s activ­i­ty and to know whether the data is organ­ic (data that comes through Google SEO) or direct data. This acquaints us with use­ful knowl­edge such as where the most traf­fic is com­ing from, allow­ing you to tar­get those par­tic­u­lar areas with online adver­tise­ments. It is a great way to not only gain new cus­tomers but also enhance ROI.

Mobile: The Shape Of Things To Come

More peo­ple — younger gen­er­a­tions, espe­cial­ly — have come to rely on smart­phones, accord­ing to data from Pew Research Cen­ter. This shows a need for increas­ing the use of mobile phones when it comes to mar­ket­ing. It is expect­ed in the fore­see­able future that mobile mar­ket­ing will gen­er­ate the major­i­ty of online traffic.

Cre­ate respon­sive and mobile-friend­ly web­sites to cre­ate the max­i­mum lead through smart­phones, result­ing in high­er mobile con­ver­sions. It is the demand of the present era for busi­ness­es to take full advan­tage of mobile tech­nol­o­gy and accom­mo­date the grow­ing online traf­fic in order to enhance ROI.

Rule Of Social Media

Social media is a wide-rang­ing plat­form for busi­ness­es. To make full use of it, ini­ti­ate an in-depth study on all the var­i­ous online sources and plat­forms. This helps in scru­ti­niz­ing where your tar­get audi­ence is most active.

It is a myth that online suc­cess is relat­ed to the num­ber of likes or shares a busi­ness has. Your key per­for­mance indi­ca­tors (KPIs) should be your pri­or­i­ty, which includes the amount of traf­fic you’re see­ing and whether you are gen­er­at­ing leads off your lead forms. This can great­ly help in increas­ing ROI.

For exam­ple, we lever­age plat­forms like Face­book, Insta­gram, LinkedIn and Twit­ter to raise brand aware­ness by post­ing arti­cles, client case stud­ies and blog posts.

Conversion Optimization

A boost in sales rev­enue is often direct­ly pro­por­tion­al to cus­tomer acqui­si­tion. Cus­tomer con­ver­sion rate opti­miza­tion needs to be the first con­cern of busi­ness­es. Con­ver­sion rate opti­miza­tion is sim­ply the method of acquir­ing the most online traf­fic to your web­site so that poten­tial vis­i­tors are con­vert­ed to customers.

Take a look at your web­site’s func­tion­al­i­ty from your clien­t’s per­spec­tive. For instance, do you have attrac­tive land­ing pages? An impor­tant aspect to con­sid­er is that your calls to action must attract the atten­tion of online vis­i­tors. This method is quite bud­get-friend­ly and brings out mar­velous results.

Content Is King

Con­tent is not just con­fined to writ­ing long blog posts and arti­cles; eye-catch­ing images and videos can be just as effec­tive. Either way, con­tent should not be flashy but user-ori­ent­ed. Devel­op­ing user-friend­ly con­tent must be the mot­to so that appro­pri­ate infor­ma­tion is passed to the clients.

Over­all, busi­ness­es must focus on writ­ing the most effec­tive and on-top­ic infor­ma­tion. Visu­als can be added to make con­tent more attrac­tive but be smart with your image choic­es. Accu­rate, rel­e­vant infor­ma­tion will bring more vis­i­tors to your web­site and can help in con­vert­ing them into leads.

Using ana­lyt­ics and the afore­men­tioned strate­gies can be a bless­ing for your orga­ni­za­tion and can remove the bar­ri­er between you and high ROI. Cre­ate a cam­paign based on these tips and check the results at the end. Devel­op­ing a report at the end of search cam­paign that cov­ers which plan of action worked, amount of mon­ey invest­ed and how much rev­enue was gen­er­at­ed can help busi­ness­es make more reward­ing deci­sions. This will help in devel­op­ing effec­tive mar­ket­ing strate­gies that can result in a high­er ROI.

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