A year after debutÂing Lens, PinÂterÂest records more than 600M visuÂal searchÂes from peoÂple each month.
A year after its debut, Pinterest’s Lens feaÂture has become so capaÂble of parsÂing what an image conÂtains and what a perÂson is searchÂing for that the comÂpaÂny will now use it to supÂport text-based searches.
StartÂing next week, peoÂple will be able to attach images to texÂtuÂal search queries on PinÂterÂest to have Lens aid in findÂing what they are lookÂing for, the comÂpaÂny announced on ThursÂday. The new option will first roll out to Pinterest’s iOS app and will evenÂtuÂalÂly make its way to the Android version.
The idea is that the images will serve as an addiÂtionÂal paraÂmeÂter for a search to betÂter mimÂic how peoÂple might seek things out in the real world. ConÂsidÂer how you might walk into a furÂniÂture store lookÂing for a livÂing room rug and show the salesÂperÂson a phoÂto of your couch and cofÂfee table to help pinÂpoint a match. Or how you might be at the groÂcery store shopÂping for salÂsa ingreÂdiÂents, see an odd-but-invitÂing type of pepÂper and ask an employÂee what othÂer salÂsa ingreÂdiÂents it would comÂpleÂment. Now you’ll be able to put those quesÂtions to Pinterest.
The comÂbiÂnaÂtion of visuÂal and text search should also help PinÂterÂest refine its visuÂal search results. The text queries can be used to augÂment Pinterest’s comÂputÂer vision technology’s underÂstandÂing of what an image conÂtains and to estabÂlish new relaÂtionÂships between the objects the techÂnolÂoÂgy is familÂiar with and othÂer things or uses it may not yet be aware of.
Of course, Pinterest’s abilÂiÂty to parse images is already improvÂing as its volÂume of visuÂal searchÂes increasÂes. Every month, peoÂple conÂduct more than 600 milÂlion visuÂal searchÂes using Lens, PinÂterÂest’s image-parsÂing browsÂer extenÂsions and its visuÂal search withÂin pins feaÂture. As a result, Pinterest’s comÂputÂer vision techÂnolÂoÂgy can recÂogÂnize more than five times as many items as it did a year ago, includÂing recipe ingreÂdiÂents and clothÂing styles.