New trends in dig­i­tal mar­ket­ing evolve as new tech­nol­o­gy and strate­gies are devel­oped. If you don’t keep up with these new devel­op­ments, your busi­ness will be left behind. Com­bin­ing dig­i­tal avenues with tra­di­tion­al mar­ket­ing meth­ods will have a sig­nif­i­cant impact on the growth of your busi­ness. This year, COVID has com­plete­ly changed the busi­ness land­scape, mak­ing dig­i­tal mar­ket­ing more impor­tant than ever for the sur­vival of busi­ness­es every­where! For those who have man­aged to weath­er the storm, stay­ing abreast of cur­rent trends in mar­ket­ing can put you light years ahead of your competition. 

Watch for These New Trends in Digital Marketing 

Remote work­ers and brick and mor­tar com­pa­nies are now look­ing for ways to imple­ment new mar­ket­ing trends in the new year for increased vis­i­bil­i­ty. More peo­ple are turn­ing to the inter­net for their con­sumer needs and COVID has demon­strat­ed how impor­tant it is to have a strong online pres­ence. Now is the time to edu­cate your­self on how these dig­i­tal tools can dri­ve busi­ness rev­enue and ele­vate your prod­ucts and ser­vices above the com­pe­ti­tion in the new year. Take note of these grow­ing dig­i­tal mar­ket­ing trends in 2021: 

  • Arti­fi­cial intel­li­gence — AI is not new but the way it’s being used in mar­ket­ing is con­stant­ly evolv­ing. When it comes to ana­lyz­ing data, com­mu­ni­ca­tion enhance­ment, and sales track­ing, AI has been invalu­able in iden­ti­fy­ing con­sumer behav­ior pat­terns and replac­ing com­plex and tedious work tasks done by employ­ees. AI is so com­mon, you may not notice it in your every­day life. If you are a social media or inter­net user, you may have noticed ads that appear in your match searches. 

Artificial Intelligence Presented With the Man's Silhouette

  • Voice Search — Our lives are becom­ing increas­ing­ly busy and we have become more depen­dent on our phones for almost every­thing. Using voice search allows us to mul­ti-task while remain­ing focused on our pri­ma­ry projects or activ­i­ties. Stud­ies now show that by next year, you can expect over 70% of inter­net search­es con­duct­ed to be done by voice. New inno­va­tions such as Google Assis­tant, Siri by Apple, and Alexa by Ama­zon will all be dom­i­nant dig­i­tal plat­forms in the com­ing year. By 2022, experts sug­gest that over 55% of house­holds will have a smart speak­er. To get ahead of the com­pe­ti­tion, voice search opti­miza­tion of your busi­ness con­tent will make it eas­i­er for oth­ers to find you on the internet. 
  • Cus­tomer expe­ri­ence — There is a grow­ing trend of cus­tomer expe­ri­ence mar­ket­ing by using app like fea­tures for shop­ping on social media plat­forms. The idea is to cre­ate a smooth and trou­ble-free shop­ping expe­ri­ence that will keep cus­tomers com­ing back for more. Since mobile devices account for over 51% of web brows­ing with over 70% being search activ­i­ty, you can see why it’s crit­i­cal to cre­ate a pos­i­tive and easy shop­ping expe­ri­ence online. 
  • Video — Youtube has over 2 bil­lion month­ly users. This sta­tis­tic alone should indi­cate the impor­tance and impact that video has on dig­i­tal con­sumer behav­ior. Over 60% of peo­ple indi­cate that they want to see a visu­al of the prod­uct or ser­vice first before pur­chas­ing. It increas­es con­sumer con­fi­dence and engage­ment with a brand or orga­ni­za­tion. Video mar­ket­ing is a grow­ing trend that is high­ly influ­en­tial and effec­tive for busi­ness­es. This dig­i­tal tool should def­i­nite­ly be added to your mar­ket­ing strategy! 
  • Pro­gram­mat­ic adver­tis­ing — This form of adver­tis­ing uses soft­ware and arti­fi­cial intel­li­gence to auto­mate ad pur­chas­es. The tra­di­tion­al process of ad buy­ing con­sists of RFP or requests for pro­pos­als, man­u­al orders, or human nego­ti­a­tions. Now, pro­gram­mat­ic adver­tis­ing makes the process of ad bid­ding more effi­cient and less expen­sive. It is the future of dig­i­tal ad buy­ing and may even­tu­al­ly expand to oth­er forms of media over time. 
  • Con­tent mar­ket­ing — You’ve prob­a­bly heard the phrase “con­tent is king”. This is more true now than ever before. Con­tent mar­ket­ing can take many forms from blogs to videos and every­thing in between. It is the key to keep­ing con­sumers engaged with your web­site and even­tu­al­ly, your brand. In 2021, con­tent mar­ket­ing will con­tin­ue to expand through live webi­na­rs and repur­posed con­tent across mul­ti­ple plat­forms. You want to be ready to make the most of exist­ing and new ever­green content. 
  • Chat­bot — Web­sites of orga­ni­za­tions you’ve made a pur­chase from now have chat­bots to greet you as soon as you open the page. While this can be annoy­ing some­times, it is high­ly con­ve­nient when you have a ques­tion you want to ask. Using AI, chat­bots are becom­ing more human and respon­sive. It also allows you to sup­port your cus­tomers 24 / 7 when you or staff are not available. 

Chatting With the Chatbot

  • Vir­tu­al & aug­ment­ed real­i­ty — This break­through tech­nol­o­gy will make waves over the next few years and is one of the best new mar­ket­ing trends! Tech­no­log­i­cal improve­ments have made vir­tu­al and aug­ment­ed real­i­ty more real­is­tic and intu­itive. If you want your cus­tomers to remem­ber you, look into imple­ment­ing aug­ment­ed or vir­tu­al real­i­ty on your sales sites. You’ll be able to cre­ate immer­sive and inter­ac­tive expe­ri­ences for your cus­tomers that are unique to your brand. In the end, it will speed up the buy­ing process, increase per­son­al­iza­tion, and increase buy­er awareness. 
  • Bid opti­miza­tion — Automa­tion in mar­ket­ing is key. It saves time and mon­ey. For mar­keters, these two ben­e­fits are impor­tant when look­ing for ways to increase rev­enue and vis­i­bil­i­ty with­in or under bud­get. Bid opti­miza­tion refers to an auc­tion mod­el where adver­tis­ers bid and com­pete for adver­tis­ing space for a spe­cif­ic audi­ence. Now, there is excel­lent soft­ware that will help you with bid opti­miza­tion like Google Ads, which uses machine learn­ing for bet­ter con­ver­sion rates. 
  • Mes­sag­ing app adver­tis­ing — You prob­a­bly use a mes­sag­ing app like What­sApp or Face­book Mes­sen­ger right now. It’s a great way to con­nect and eas­i­ly share social media con­tent in real-time. In fact, 15 bil­lion mes­sages each month indi­cate the huge pop­u­lar­i­ty of these com­mu­ni­ca­tion tools. It’s easy to see why adver­tis­ers have found an oppor­tu­ni­ty to con­nect with con­sumers through mes­sag­ing apps. Cur­rent­ly, only 1 in every 5 com­pa­nies are tak­ing advan­tage of this oppor­tu­ni­ty. How­ev­er, in 2021 and beyond, you can expect that to change dramatically. 

Call us for Help Executing New Marketing Trends in 2021

One of the most impor­tant lessons to come out of the COVID pan­dem­ic has been the need for con­nec­tion. For this rea­son, brand­ing has become a focal point for mar­keters look­ing to con­nect orga­ni­za­tions with the peo­ple they serve. Build­ing a strong brand iden­ti­ty by high­light­ing a company’s mis­sion and val­ues will help to build a stronger con­nec­tion. Tra­di­tion­al mar­ket­ing meth­ods will not be enough to build brand con­nec­tions in an increas­ing­ly dig­i­tal world. By relat­ing to cus­tomers and rein­forc­ing the impor­tance of com­mu­ni­ty, com­pa­nies can cre­ate more acces­si­bil­i­ty and cus­tomer retention. 

As a mar­ket­ing pro­fes­sion­al with over 25 years of expe­ri­ence, Rosy Strate­gies under­stands how to help busi­ness­es piv­ot and build a strong brand pres­ence using the lat­est tech­nol­o­gy and mar­ket­ing tools avail­able. Com­bin­ing a keen under­stand­ing of cur­rent trends in mar­ket­ing with a relent­less focus on deliv­er­ing impact­ful results, Ros­ty Strate­gies has been con­sis­tent­ly rec­og­nized as a leader in this space. With a per­son­al­ized approach, we take the time to eval­u­ate your cur­rent mar­ket­ing activ­i­ties, indus­try trends, and com­pe­ti­tion to devel­op cut­ting edge strate­gies that are sustainable. 

We pro­vide a mar­ket­ing game plan that includes max­i­miz­ing your brand vis­i­bil­i­ty through brand­ing, pub­lic rela­tions, SEO, web devel­op­ment, and con­tent mar­ket­ing. By part­ner­ing with com­pa­ny lead­er­ship, Rosy Strate­gies devel­ops and imple­ments mar­ket­ing solu­tions that gen­er­ate revenue. 

We can answer any ques­tions you may have about what’s new in dig­i­tal mar­ket­ing. Give Rosy Strate­gies a call for a free audit and let’s dis­cuss how we can posi­tion your orga­ni­za­tion for 2021 and beyond!