Click advertisements have provided a popular method for boosting sales for the past decade, but they’ve recently been overlooked in favor of SEO and other new marketing methods. While newer tactics are proving to be useful, PPC can still be taken advantage of to grow your brand, increase sales and complement an existing marketing strategy.
What is pay per click ads?
Pay per click advertising is a profitable type of advertising that benefits everyone involved. Companies place a bid for a price they’re willing to pay for their ad to run at a particular time, in a particular place, in front of a particular audience. If the placed bid wins, the advertisement shows up to the desired consumer; if the consumer clicks on the ad to the company’s page, the company pays for the ad at the bid amount.
Pay per click is effective because it allows brands to pay only for targeted, effective ads and for consumers to see only relevant, useful product suggestions. Alongside being economically efficient, PPC is one of the few marketing tactics that leads to immediate sales and overnight ROI.
Targeted pay per click advertising boosts sales
Since PPC plays with real-time bids and ad opportunities, the returns are also effective immediately. Once a bid wins, the ad appears in front of the consumer, the consumers clicks through and the company pays. If you’ve done your research, your ad features a relevant product to the appropriate consumer in immediate need, and a transaction is made. And even in the event of no sale, a new shopper is exposed to your brand, visits your site and trots along the sales funnel, closer to a transaction.
Here’s a brief look at how PPC boosts sales:
Enhances brand awareness
When it comes to getting the word out about your brand, every instance of face time matters. Ads that show up alongside consumer search results imprint your brand name, logo and product on the consumer, even if they don’t click on the ad.
Validates brand
PPC ads show that your brand has the competency and resources to keep up with the latest advertising investments. Validate your brand by using PPC.
Improves SEO
As consumers click through ads to your page, site visitor counts increase and SEO climbs higher. Keep this in mind with click-through’s: even if a consumer does not purchase, SEO improves.
Gains traffic and readers
Another benefit of readers coming to your site is that they might return and invite their friends to visit your page, too.
Let’s look at a few tips to keep in mind as you build, execute and evaluate your PPC strategy.
PPC can be instantaneous and lucrative. As soon as an interested shopper clicks through to your page, a conversion is initiated, SEO improves, a potential sale is made and a future loyal consumer is welcomed. However, the effectiveness of pay per click ads is contingent on a number of variables. To maximize your results and get the highest return, pay close attention to these tips listed below.
- Research consumers
Before running PPC, research to ensure that you are reaching consumers who are interested in your products.
- Target ready-to-purchase consumers
Targeted consumers should also be ready to purchase immediately, as this leads to the highest conversions, so be sure to include geo-location tags.
- Research keywords
Use the appropriate keywords in your ad! Keywords will vary according to product, consumers, type of ad and time of day.
- Customize the landing page
Let your PPC ad lead to a landing page so that you can customize what consumers see and extract relevant information upon analysis.
- Run alongside SEO and advertising campaigns
Continue executing other marketing strategies, too. PPC is independently effective, but you will maximize results by using it as a strategy complement.
- Bid realistically
Don’t let the bidding war get the best of you; there are also more consumers and perhaps a more intelligently targeted group of them. Before placing your bid, confirm your budget allows for the cost and ask yourself if the ROI is an even exchange.
- Monetize PPC sales
Your PPC campaign can make money for you, so let it. Find out when consumers are shopping for your product and choose these moments to show your PPC ad. Shoppers at the point of purchase are more likely to choose your product over another due to proximity over research. As long as you are using other marketing campaign efforts, you will have the legitimacy to prompt a surface shopper to purchase.
- Track and analyze data
It is essential to establish a data tracking system earlier on and to use it to make sense of your marketing efforts. Follow where consumers click through to your page, which visuals they respond to and which advertisements prove effective. As you collect and analyze the results, make respective changes to your PPC strategy to continue improving performance.
Add your own tips
As you analyze your PPC results, note what’s working well and create additional tips to follow as you continue to implement PPC as a part of your marketing strategy to boost sales and gain loyal consumers.
Have you worked with any of the mentioned strategy tactics? If so, we’d love to hear from you. As the marketing world continues to evolve and encompass more moving pieces, we aim to remain an authoritative and inclusive voice on effective, proven marketing strategies. So, feel free to leave us a comment.
Rosy Strategies offers premier marketing services and resources to accommodate any of your needs. Our team of professionals will work with you to determine how to best supplement your current marketing strategy with PPC or analyze the tactics you currently have in place and reshape your strategy for maximum results. Get in touch with our team when you are ready to learn more about PPC, boost sales and grow your business.