Bloggers everywhere want to know how to get the word out about their amazing product or service. It’s easy! With a strong strategy, concerted effort, and a willingness to consistently promote, bloggers of any content can grow their readership and earn a loyal following.
Let’s look at exactly how to increase traffic to your blog so you can earn more followers today.
How to Get Blog Followers and Promote Your Blog
Getting blog followers comes down to content quality, posting consistency and spreading the word. No matter how great your blog is, consumers won’t read it if they don’t know how it exists. Here’s how to let them know.
Writing content often is an important way to get Google’s attention as the search engine wants to give its consumers fresh and up-to-date information.
Updating your blog serves you in several ways:
- First, you earn points with search engines, bumping you up in rankings; climbing search engines increases your blog exposure, ultimately yielding more traffic to your site
- Second, website visitors spend more time on your blog, either reading consecutive posts or visiting more often to read; more traffic to your blog circles back to bolster your SEO and keep pushing you up in search rankings
- Third, posting consistent content creates a sense of commitment by your brand to your consumers and blog topics, helping you become one of the leading blogs
When preparing to post consistently, work off a list of pre-determined topics that might interest your audience. As you get feedback in comments or shares, you can start to tune into what your audience wants to read and produce more of this respective content. Aim for posting 2–3 times a week to keep content fresh, but not overwhelming to keep up with.
Incorporate links throughout the post
When you hyperlink part of your text to another website, you boost SEO and give readers more information to consume. Outbound links are a way to let Google know you’re interested in bolstering the powerful interweaving of the search engine. If the outbound-linked sites notice they’re mentioned on your site, they might link back to your blog post to show their own audience where they’re legitimized. Now, you have a new (or several new) inbound links to boost your search rankings with Google’s algorithm.
3. Remember keywords
Keywords have been around for a while, and occasionally they might seem obsolete. Actually, keywords still create the SEO roadmap for you webpage. The big steps with keyword phrases are to research to find out what audiences are searching for, and then to build content around these phrases. Simply including key phrases in your post is insufficient. Readers will quickly realize your post does not thoroughly address their query and the search engine will as quickly note the consumer behavior and reflect it in your rankings.
When choosing keywords, identify queries that are authentic to your consumer base. If your consumers are searching for a subject just slightly different from your topic, adjust your post to fit the keyword content as this is what your consumers want to see. If your topic does not adequately meet the query needs, look for different keyword phrases. Lower traffic rankings that genuinely suit your blog post will generate better traffic on the post, as readers will be engaged and read your post all the way through to CTA.
Up your title game
The title you post for your blog will determine whether or not readers click through to your content. Use titles that offer solutions to problems; these might be problems that you know consumers have or problems consumers are unaware of but to which your product/service provides a solution. Take some serious time to research keywords, trends, and consumer insights when naming your posts.
Toss in some photos
Photos help break up a lengthy big piece and reiterate messages to readers. You’ll keep readers on your page for longer by including photos (helpful for SEO) and continue to lead them to your blog by keeping their attention with pictures. Hopefully, they stay engaged until they reach the call to action and add to comments, sign up for an email or re-share your blog post.
When choosing photos, keep images relevant, only upload high resolution and be sure to include Alt image photo tags to improve the photos used in SEO. If you don’t have original photos, be sure to respect copyright laws and only repost images that grant you permission to do so.
Include influencer posts
When you invite guests to write or participate on your blog, you invite all of their loyal followers to tune into your page and see what your blog is all about. When choosing blog guests, consider influencers in the industry who your readers or shoppers will respond to. However, aim for somebody with a following that can help build your audience, not repeat it.
Promote posts with social media
Whenever you upload a new blog post, promote it on social media. Use all of your platforms – Instagram, Twitter, Google+, Pinterest, Facebook, LinkedIn, etc. You never know which platforms your readers will be most receptive to, so post about your new content across all profiles. Even if this tactic ushers a few readers to your post, it’s worth it! When social media has such a far-reaching audience, brands cannot afford to miss the chance to expose new posts to so many people. Remember, if a post engages someone with enough momentum, there is potential for this reader to share your social media post with the embedded link, driving more traffic and new readers to your site.
Write for your target audience, staying close to your niche
There are so many subjects to write on and tons that your content team can find a clever way to spin. The key with blog posting is to stay on brand and within your niche. If you offer a window cleaning product, keep posts related to products, cleaning methods, weather tips or other household caretaking topics. While it might be tempting to throw in a post about your other interests, your audience is mostly coming to your blog to learn about window cleaning.
Determine your central theme before you begin posting on your blog, and let readers know what they can expect to find on your page. You might choose a broader theme that allows you more opportunity to veer from your niche in a few directions. That’s okay, but try to keep all subjects in a similar ballpark.
Rosy Strategies is a leading provider of marketing tools and services. If you’d like to learn more about how to increase traffic to your blog, reach out to our team. We’re here to help you learn and grow.