Social media pro­vides an exten­sive pool of poten­tial cus­tomers, with Face­book alone boast­ing of over 2 bil­lion active users month­ly. With effec­tive social media mar­ket­ing cam­paigns, your busi­ness can enjoy a range of ben­e­fits, includ­ing enhanced brand aware­ness, more traf­fic and leads, bet­ter rela­tion­ships, and ulti­mate­ly more sales. As you work towards suc­cess­ful social media mar­ket­ing, how­ev­er, you need to fac­tor in the rapid changes that pop up now and then to ensure you are on top of the game. Here is a look at some of the must-include social media tips to super­charge your cam­paigns.

Live stream

Live videos allow you to facil­i­tate imme­di­ate con­nec­tions, not to men­tion enhanced cred­i­bil­i­ty as peo­ple inter­act direct­ly with your brand. The instant inter­ac­tion helps you to cre­ate bet­ter rela­tion­ships, not to men­tion the relat­able feel­ing that lets you show your brand’s per­son­al­i­ty. Live stream­ing offers authen­tic­i­ty as it feels almost like face-to-face com­mu­ni­ca­tion with imme­di­ate respons­es.

Social media contests

With the read­i­ly avail­able tools, you can craft an irre­sistible social media con­test in line with your goals. The secret, how­ev­er, is offer­ing val­ue to your tar­get audi­ence. If you pro­vide tremen­dous val­ue, more users will be more than hap­py to do the heavy lift­ing. Social media con­tests can quick­ly enhance your online vis­i­bil­i­ty as well as improve your engage­ments, lead­ing to brand aware­ness, gen­er­a­tion of qual­i­ty leads, and increased sales.

Visual and voice search options

You may have already includ­ed voice search in your social media cam­paigns, but did you know that visu­al search is also quick­ly catch­ing up?  Voice search works well since not every­one is patient enough to read through your pages, and as the trend con­tin­ues to gain favor, visu­al search is also catch­ing up. With an image upload, your users get a chance to find spe­cif­ic infor­ma­tion to ease their deci­sion mak­ing.

Visual and voice search options

Chatbots and AL

Chat­bots eas­es your social media mar­ket­ing efforts, not to men­tion 24/7 avail­abil­i­ty. With advanced chat­bots, you can address your users’ needs, such as guid­ing them as they nav­i­gate through var­i­ous pages. This eas­es their shop­ping expe­ri­ence with­out hav­ing to wait for you to get online, espe­cial­ly dur­ing odd hours.  With AL, more­over, you can study cus­tomers’ behav­iors and offer a per­son­al­ized expe­ri­ence, result­ing in qual­i­ty leads gen­er­a­tion and increased sales.

Minimize salesy posts

Run­ning pro­mo­tions is fun, but don’t for­get the “social” in social media. Instead of sound­ing salesy, tai­lor your cam­paigns to fos­ter bet­ter rela­tion­ships. With a salesy approach, you will lose a sig­nif­i­cant fol­low­ing as peo­ple are no longer inter­est­ed in being sold to and instead val­ue infor­ma­tive con­tent that eas­es their deci­sion-mak­ing process. With infor­ma­tive infor­ma­tion, your brand builds trust and con­fi­dence, tip­ping more fol­low­ers in your favor. This facil­i­tates your lead gen­er­a­tion efforts, and with an effec­tive strat­e­gy, enhances the con­ver­sion rate.

Quality images

Images help to enhance your social media post’s per­for­mance, espe­cial­ly not­ing that only a few peo­ple are patient enough to read through a lengthy post. Com­ple­ment­ing your posts with cap­ti­vat­ing images works won­ders, but they have to be qual­i­ty images.

Social media mar­ket­ing can be over­whelm­ing, espe­cial­ly with the rapid­ly emerg­ing trends. The good news is, with rep­utable and reli­able mar­ket­ing ser­vices, you can super­charge your cam­paigns and gain an edge in the high­ly-com­pet­i­tive mar­ket. With their expe­ri­ence and exper­tise, you can iden­ti­fy the most prac­ti­cal trends and imple­ment indus­try-spe­cif­ic mea­sures to keep up with the changes.

SOURCE: Social Media Explor­er