SOURCE: Social Media Explor­er

As a small start-up busi­ness, you know the chal­lenges of get­ting your name out in pub­lic. Espe­cial­ly if you com­pete with large cor­po­ra­tions, try­ing to find a mar­ket­ing strat­e­gy that works for you can be dif­fi­cult.

There may not be a set of rules that will allow you to crush the mar­ket­ing world. How­ev­er, there are a few point­ers that are ben­e­fi­cial, some more obvi­ous than oth­ers.

If you need some mar­ket­ing tips to get your start-up going, we have five ideas you wouldn’t nec­es­sar­i­ly think of.

Always Update Your Marketing Data

Every­thing is con­stant­ly chang­ing. The cus­tomers you’re tar­get­ing, how you run your busi­ness, how peo­ple shop, and what you need to do to get their atten­tion. That means you should always be updat­ing your mar­ket­ing data.

If you neglect to update your mar­ket­ing strat­e­gy reg­u­lar­ly, you’ll end up mak­ing plans that is off of inac­cu­rate data. Tak­ing the time to reg­u­lar­ly go through your mar­ket­ing plan and see how it’s done in the past month, then make the need­ed adjust­ments, will help you stay on top of every­thing, and achieve great results.

Market Your Blog

If you don’t have a blog for your com­pa­ny, you should seri­ous­ly con­sid­er start­ing one up. Blogs are an excel­lent way to focus on a top­ic that is rel­a­tive to your busi­ness and dives deep­er into the sub­ject.

Take Fusion Med­ical Staffing as an exam­ple of mar­ket­ing a blog. They have posts that are help­ful with their indus­try, med­i­cine, trav­el­ing, and the two of them com­bined. Hav­ing those blog posts allows them to reach out to a broad­er audi­ence, and it gives them a visu­al to share on Face­book and Insta­gram (even Pin­ter­est).

Market Your Blog

Get Into Email Marketing

Did any­one ever doubt how pow­er­ful email would be and that it will like­ly nev­er die out? Not when stud­ies find that 86% of con­sumers pre­fer com­mu­ni­cat­ing through email for busi­ness pur­pos­es. Sim­i­lar to the blog mar­ket­ing, emails allow you to put in more detailed infor­ma­tion and tai­lor the email to an indi­vid­ual, or a gen­er­al audi­ence.

The tricky part with email mar­ket­ing is get­ting the recip­i­ent to open it. You could have the most influ­en­tial and engag­ing con­tent inside the email, but if no one opens it, then noth­ing will come from it. Hav­ing a rec­og­niz­able sender address, upbeat sub­ject line, and a call to action will help with get­ting clicks on your email.

Embrace Visuals over Text

Peo­ple pre­fer to watch a video about some­thing than read about it. Videos allow them to mul­ti­task if need­ed, and it can be eas­i­er to get the point across through visu­als. When some­one watch­es a video, it allows the audi­ence to con­nect with the con­tent on a whole new lev­el. Some­times, words just can­not achieve that.

Look at Automotive Marketing Options

If you find that your mar­ket­ing strat­e­gy is fail­ing because you can’t keep up with the demand, it’s time to invest in an auto­mo­tive mar­ket­ing option. Although it usu­al­ly requires you to pay for the ser­vices, you plan out your mar­ket­ing plan for the entire month, and that’s it.

That isn’t to say you for­get about what you’ve planned. You’ll still want to check in to ensure it’s work­ing cor­rect­ly and is effec­tive. How­ev­er, these mar­ket­ing options can make your life a bit eas­i­er.

Although mar­ket­ing can get stress­ful, enjoy the process. You get to be cre­ative and explore dif­fer­ent options that you wouldn’t oth­er­wise get to do.