What is PPC?
PPC stands for pay-per-click, a type of marketing you’ve probably heard of by now. PPC ads are those box ads that run alongside your search engine results. PPC ads are typically part of a larger overall campaign that aims to get consumers to a website landing page and opt for an event or make a purchase.
How does PPC work?
PPC works by targeting the keywords that your niche consumers respond to and matching them with your marketing campaign to ensure the greatest consumer click turnout.
Advertisers bid on ad space that is proven to generate engagement from their niche audience. If the bid is won, advertisers pay the bid amount each time a consumer clicks through to the desired landing page.
PPC is effective because it is built on research. Keyword research shows which search query words consumers are most likely to use and allows your PPC ad to run alongside those respective search results.
What is a PPC specialist?
A PPC specialist works specifically with PPC, a niche use of their marketing or business education and background. PPC Specialists are certified and/or experts in the following fields:
- Google AdWords certificate
- Critical thinkers
- High math proficiency
- Communication skills
- Writing skills
- Organization skills
- Trend followers and predictors
- Time management
- Stress management
What does a PPC specialist do?
A PPC specialist creates new campaigns for brands, based around keyword research and current or evolving trends, and they constantly analyze keywords in current brand campaigns. Their day-to-day entails answering emails, scanning blogs for emerging trends and managing all facets of a campaign, including test market management, negative keywords, competitive analysis, performance analysis, client communication and report generation.
Do I need a PPC specialist?
A PPC specialist is a good idea to have at your company or outsourced. Sure, someone with an average marketing background and basic understanding of PPC could help you, but not to the critical degree that a PPC specialist could help you.
Reasons to Hire a PPC Specialist:
Keyword research The success of a marketing campaign relies heavily on the quality of its keywords, which are constantly changing according to consumer interests and trends. A PPC specialist beats to the rhythm of the ever-evolving trend and always knows when to swap out search terms in campaigns for the best results.
Landing page perfection
Your landing page matters — it is the storefront of the digital age; your one chance to convince a consumer you are worth browsing, shopping and buying from.
Experience A PPC specialist has experience with PPC, with campaigns, with marketing and likely with clients much like your brand. Capitalize on their experience to make the most of the campaigns you put into motion.
Trend diligence If you have taken the time to get to know SEO trends and follow Google’s constant algorithm changes, you know that keeping up with online marketing updates is a full-time job. Trends are always evolving — they have to as they respond to the consumer who responds to technological adaptations in everyday life. A PPC specialist stays on top of these changes and societal trends in order to determine the most effective keywords for your highest return on a bid.
A PPC specialist is not your priciest employee, and the time they save you more than pays their salary, not to mention the money they’ll make you with wicked smart PPC campaigns.
The reasons above are just a few of the convincing reminders that hiring a PPC specialist is a good idea as you grow your brand. To learn more about PPC or get started with resources Rosy Strategies has available for your digital marketing strategy, reach out to our team today!