What is PPC?

PPC stands for pay-per-click, a type of mar­ket­ing you’ve prob­a­bly heard of by now. PPC ads are those box ads that run along­side your search engine results. PPC ads are typ­i­cal­ly part of a larg­er over­all cam­paign that aims to get con­sumers to a web­site land­ing page and opt for an event or make a pur­chase.

How does PPC work?

PPC works by tar­get­ing the key­words that your niche con­sumers respond to and match­ing them with your mar­ket­ing cam­paign to ensure the great­est con­sumer click turnout.

Adver­tis­ers bid on ad space that is proven to gen­er­ate engage­ment from their niche audi­ence. If the bid is won, adver­tis­ers pay the bid amount each time a con­sumer clicks through to the desired land­ing page.

PPC is effec­tive because it is built on research. Key­word research shows which search query words con­sumers are most like­ly to use and allows your PPC ad to run along­side those respec­tive search results.

What is a PPC specialist?

A PPC spe­cial­ist works specif­i­cal­ly with PPC, a niche use of their mar­ket­ing or busi­ness edu­ca­tion and back­ground. PPC Spe­cial­ists are cer­ti­fied and/or experts in the fol­low­ing fields:

  • Google AdWords cer­tifi­cate
  • Crit­i­cal thinkers
  • High math pro­fi­cien­cy
  • Com­mu­ni­ca­tion skills
  • Writ­ing skills
  • Orga­ni­za­tion skills
  • Trend fol­low­ers and pre­dic­tors
  • Time man­age­ment
  • Stress man­age­ment

What is a ppc specialist

What does a PPC specialist do?

A PPC spe­cial­ist cre­ates new cam­paigns for brands, based around key­word research and cur­rent or evolv­ing trends, and they con­stant­ly ana­lyze key­words in cur­rent brand cam­paigns. Their day-to-day entails answer­ing emails, scan­ning blogs for emerg­ing trends and man­ag­ing all facets of a cam­paign, includ­ing test mar­ket man­age­ment, neg­a­tive key­words, com­pet­i­tive analy­sis, per­for­mance analy­sis, client com­mu­ni­ca­tion and report gen­er­a­tion.

Do I need a PPC specialist?

A PPC spe­cial­ist is a good idea to have at your com­pa­ny or out­sourced. Sure, some­one with an aver­age mar­ket­ing back­ground and basic under­stand­ing of PPC could help you, but not to the crit­i­cal degree that a PPC spe­cial­ist could help you.

Reasons to Hire a PPC Specialist:

  • Keyword research

    The suc­cess of a mar­ket­ing cam­paign relies heav­i­ly on the qual­i­ty of its key­words, which are con­stant­ly chang­ing accord­ing to con­sumer inter­ests and trends. A PPC spe­cial­ist beats to the rhythm of the ever-evolv­ing trend and always knows when to swap out search terms in cam­paigns for the best results.

  • Landing page perfection

    Your land­ing page mat­ters — it is the store­front of the dig­i­tal age; your one chance to con­vince a con­sumer you are worth brows­ing, shop­ping and buy­ing from.

  • Experience

    A PPC spe­cial­ist has expe­ri­ence with PPC, with cam­paigns, with mar­ket­ing and like­ly with clients much like your brand. Cap­i­tal­ize on their expe­ri­ence to make the most of the cam­paigns you put into motion.

  • Trend diligence

    If you have tak­en the time to get to know SEO trends and fol­low Google’s con­stant algo­rithm changes, you know that keep­ing up with online mar­ket­ing updates is a full-time job. Trends are always evolv­ing — they have to as they respond to the con­sumer who responds to tech­no­log­i­cal adap­ta­tions in every­day life. A PPC spe­cial­ist stays on top of these changes and soci­etal trends in order to deter­mine the most effec­tive key­words for your high­est return on a bid.

  • Time-consuming

    A PPC spe­cial­ist is not your prici­est employ­ee, and the time they save you more than pays their salary, not to men­tion the mon­ey they’ll make you with wicked smart PPC cam­paigns.

The rea­sons above are just a few of the con­vinc­ing reminders that hir­ing a PPC spe­cial­ist is a good idea as you grow your brand. To learn more about PPC or get start­ed with resources Rosy Strate­gies has avail­able for your dig­i­tal mar­ket­ing strat­e­gy, reach out to our team today!