10 Golden Rules to Manage Your PPC Campaigns

Are you con­sid­er­ing devel­op­ing a PPC cam­paign? You’ve come to the right place! We are experts in every­thing mar­ket­ing relat­ed from strat­e­gy to SEO. If you’re ready to take your online mar­ket­ing to the next lev­el, keep read­ing for our sug­ges­tions on PPC best prac­tice. We under­stand ppc opti­miza­tion and how to tai­lor it for every busi­ness we work with. There is no one — size — fits — all solu­tion when it comes to PPC cam­paign man­age­ment but there are a few gen­er­al rules that should be fol­lowed to achieve the best results.

What is PPC campaign management? 

A lot has changed over the past year, includ­ing how best to mar­ket your small busi­ness. What the last year has made clear is the impor­tance of a strong online pres­ence. More than ever, new empha­sis is placed on under­stand­ing the tools nec­es­sary to gen­er­ate rev­enue using online plat­forms. One of the most effec­tive ways to adver­tise online is through a PPC campaign. 

PPC stands for pay per click and is a mar­ket­ing strat­e­gy in which adver­tis­ers pay fees every time some­one clicks on their ad. A PPC cam­paign uses tar­get­ed key­words to reach a spe­cif­ic demo­graph­ic that is like­ly to be inter­est­ed in a par­tic­u­lar prod­uct. This impact­ful and rev­enue gen­er­at­ing strat­e­gy can help a small busi­ness expand their reach by plac­ing their prod­ucts or ser­vices in front of a wider audience. 

How to Implement PPC Best Practice

Are you ready to place your solu­tions in front of more poten­tial cus­tomers? We thought so and we are ready to help you grow your busi­ness! Man­ag­ing a PPC cam­paign doesn’t have to be com­pli­cat­ed. By fol­low­ing these sim­ple PPC best prac­tice guide­lines, you will be in a bet­ter posi­tion to increase your bot­tom line and cre­ate a suc­cess­ful PPC campaign: 

1. Under­stand your client — Know­ing your tar­get audi­ence is a pri­or­i­ty. You can lose valu­able time and mon­ey if you do not have a clear under­stand­ing of who your cus­tomers are. With­out the appro­pri­ate tar­get key­words, you will devel­op ads that won’t sell or tar­get the wrong audi­ence or web­sites. Cre­at­ing clear goals and objec­tives through brand­ing, leads, and con­ver­sion tar­gets will move you in the right direction.

2. Estab­lish CPA tar­gets — Estab­lish­ing CPA tar­gets, also referred to as cost per action, will help you max­i­mize your mar­ket­ing bud­get. The key to strate­gi­cal­ly uti­liz­ing CPA tar­gets is set­ting a com­fort­able price that will not result in a loss. For exam­ple, you nev­er want to spend more mon­ey mar­ket­ing a prod­uct than what you sell it for to your cus­tomers. The main goal is to make a prof­it on every conversion. 

3. Strate­gize adwords — What are Adwords? By using Google’s adver­tis­ing ser­vice called Adwords, you’ll be able to instant­ly reach your tar­get audi­ence online. Once you set up an Adword account, you can include spe­cif­ic key­words that will present your prod­ucts or ser­vices in Google search­es. It is not enough to set up an Adword account. There should be a con­sid­er­able amount of strate­gic plan­ning and thought that goes into build­ing a clear­ly defined account.

4. Imple­ment track­ing — The best way to man­age a PPC cam­paign is to incor­po­rate con­ver­sion track­ing. It’s crit­i­cal to know what hap­pens after a poten­tial cus­tomer clicks on your ad. This will demon­strate whether the mon­ey you are invest­ing into your PPC cam­paign is pay­ing off. You’ll be able to iden­ti­fy which key­words, ad cam­paigns, or ads are work­ing and which ones are not.

5. Stick with what sells — As expert mar­keters, we excel in ana­lyz­ing what is sell­ing well and rein­vest­ing resources to con­tin­ue the trend. To max­i­mize rev­enue, close­ly mon­i­tor­ing a suc­cess­ful ppc cam­paign that is gen­er­at­ing a great deal of con­ver­sions and repeat­ing those efforts will put you ahead of the com­pe­ti­tion. You’ll want to increase your mar­ket­ing bud­get or trans­fer mar­ket­ing funds from a low per­form­ing ppc cam­paign to accom­mo­date a suc­cess­ful one.

6. Opti­mize and align — PPC opti­miza­tion refers to your abil­i­ty to iden­ti­fy what’s work­ing and make deci­sions for improve­ment. Reg­u­lar­ly check­ing your cam­paign set­tings to ensure they align with your busi­ness objec­tives and goals will save you a lot of time and mon­ey in the long run. Here are some set­tings to check for:

• • Your PPC opti­miza­tion should be set to tar­get spe­cif­ic loca­tions, net­works, and lan­guages that are aligned with your tar­get audience. 

• • Your PPC opti­miza­tion should be set to the appro­pri­ate bid­ding options, ad sched­ule, and budget. 

• • Your PPC opti­miza­tion should uti­lize the ad exten­sion fea­ture. This fea­ture encour­ages more peo­ple to click on your ad with addi­tion­al information.

7. Remar­ket — Run­ning remar­ket­ing cam­paigns will help you con­vert vis­i­tors to your web­site into cus­tomers. The most suc­cess­ful remar­ket­ing cam­paigns are cre­at­ed with a clear under­stand­ing of busi­ness needs and objec­tives. It is a mar­ket­ing strat­e­gy that allows you to con­nect with peo­ple who have pre­vi­ous­ly vis­it­ed your web­site and con­vert them to pay­ing customers. 

8. Iden­ti­fy neg­a­tive key­words — Iden­ti­fy­ing neg­a­tive key­words in your PPC cam­paign is just as impor­tant as iden­ti­fy­ing those that are work­ing. Ads that appear for uncon­nect­ed key­words will waste your time and mon­ey. A key part of PPC cam­paign man­age­ment is rec­og­niz­ing what is not work­ing, and that includes neg­a­tive key­words that have a sig­nif­i­cant impact on your ad budget. 

9. Imple­ment automa­tion — A great deal of suc­cess­ful PPC cam­paign man­age­ment should be auto­mat­ed. You may be run­ning more than one ad cam­paign. If this is the case, you should cre­ate auto­mat­ed rules and cus­tomized alerts to track your per­for­mance. Oth­er­wise, con­stant­ly mon­i­tor­ing your cam­paign man­u­al­ly can have expen­sive consequences. 

10. Opti­mize land­ing pages — All ad copy and land­ing pages should be opti­mized to lure the cus­tomer to pur­chase your prod­uct or ser­vice. This can be done by includ­ing strong CTAs, also known as a call to action. Your land­ing pages should load quick­ly so you don’t lose the cus­tomer in the process of pre­sent­ing your val­ue propo­si­tion. The best way to do this is through exper­i­ment­ing with dif­fer­ent CTAs to see what will max­i­mize your conversions. 

Imple­ment­ing PPC best prac­tices is about meet­ing your poten­tial cus­tomers where they are online and sell­ing your prod­uct or ser­vice to them at an opti­mal time. These strate­gic tips are meant to be used on a con­tin­u­ous basis and adjust­ed when busi­ness goals and objec­tives change. A suc­cess­ful PPC cam­paign will remain with­in the bud­get you estab­lish with pos­i­tive ROI. 

Call Us for PPC Campaign Management

Dig­i­tal mar­ket­ing cam­paigns are dri­ven by a thor­ough under­stand­ing of SEO opti­miza­tion and strate­gic design. We com­bine our inte­grat­ed mar­ket­ing exper­tise with online strate­gic tech­niques to max­i­mize rev­enue when we part­ner with busi­ness­es. Our clients who pre­fer to out­source PPC cam­paign man­age­ment have addi­tion­al time and resources to focus on expand­ing oth­er parts of their busi­ness­es and serv­ing new cus­tomers. Since the appli­ca­tion of PPC best prac­tices can become com­plex, we offer PPC cam­paign man­age­ment ser­vices that get you results. 

Our com­mit­ment to focused, resource­ful, and effec­tive mar­ket­ing cam­paign man­age­ment has gar­nered recog­ni­tion as the one of the best adver­tis­ing agen­cies in Fort Laud­erdale and top dig­i­tal mar­ket­ing agen­cies in Flori­da. We rec­og­nize that SEO opti­miza­tion is a jour­ney and not a des­ti­na­tion. Our flex­i­ble approach com­bines cre­ative design with con­ver­sion opti­miza­tion to gen­er­ate pos­i­tive returns on ad spend, email mar­ket­ing, social media, and pub­lic rela­tions for your business. 

Are you ready to grow your busi­ness? Call us today for a free and thor­ough assess­ment of your mar­ket­ing infra­struc­ture to get started!