Research has found that less than two-thirds of small businesses have websites. Thankfully, over half of those without websites say they plan to build a site in the coming year. This is an excellent trend when you consider that organic search on Google and Bing, as well as ratings and reviews sites like Yelp and Home Advisor, are the most common ways that customers first discover new business.
While business owners could certainly outsource website development work to agencies, this runs in the face of the small business owner DIY ethic. After all, small business owners are experts at juggling a variety of projects, and websites should be no different. Let’s look at how you can make the most out of off-the-shelf solutions, and then wh