Research has found that less than two-thirds of small busi­ness­es have web­sites. Thank­ful­ly, over half of those with­out web­sites say they plan to build a site in the com­ing year. This is an excel­lent trend when you con­sid­er that organ­ic search on Google and Bing, as well as rat­ings and reviews sites like Yelp and Home Advi­sor, are the most com­mon ways that cus­tomers first dis­cov­er new business.

While busi­ness own­ers could cer­tain­ly out­source web­site devel­op­ment work to agen­cies, this runs in the face of the small busi­ness own­er DIY eth­ic. After all, small busi­ness own­ers are experts at jug­gling a vari­ety of projects, and web­sites should be no dif­fer­ent. Let’s look at how you can make the most out of off-the-shelf solu­tions, and then wh