SOURCE: WEBFX

Hav­ing a full suite of go-to web­site opti­miza­tion tools is essen­tial for main­tain­ing a suc­cess­ful web­site. With­out an opti­mized web­site, you won’t rank in search results or attract site vis­i­tors — and you’ll miss out on valu­able leads and revenue.

But which web­site opti­miza­tion tools actu­al­ly work to make your web­site more vis­i­ble in search and ensure that your web­site is con­vert­ing vis­i­tors to pay­ing customers?

On this page, we’ll talk about some of the best web­site opti­miza­tion tools as well as web­site test­ing tools to ensure that your site is successful.

If you’d like to speak to a mar­ket­ing spe­cial­ist before read­ing on, feel free to give us a ring at 305.783.3515. Oth­er­wise, let’s get started!

Why are website optimization tools important?

What’s the big fuss about web­site opti­miza­tion tools and why do you need them?

Sim­ply put, web­site opti­miza­tion tools help to auto­mate the process of mak­ing your web­site more vis­i­ble to search engines in addi­tion to mak­ing them more like­ly to convert.

Though most tools don’t do the job for you, they’ll help you gain valu­able insight as to how you can improve your web­site to ensure that it’s successful.

For exam­ple, web­site speed opti­miza­tion tools help you uncov­er what page ele­ments could be slow­ing down your site.

Link check­ing tools can help you detect bro­ken links on your pages so that you can be sure Google can prop­er­ly read and index pages that you’ve linked internally.

There is a whole slew of web­site opti­miza­tion tools that help you make your site the best it can pos­si­bly be — for both Google and your users.

The best web optimization tools and their capabilities

There are count­less web opti­miza­tion tools out there that have infi­nite capa­bil­i­ties, but there are def­i­nite­ly a few that we favor.

1. Screaming Frog

Price: Free – $189 per year

Scream­ing Frog is a cru­cial part of any marketer’s tool­box. This tool has so many capa­bil­i­ties, it’s impos­si­ble to list them all.

It offers a pletho­ra of ben­e­fi­cial infor­ma­tion about your web­site that can help you find every­thing from bro­ken links and dupli­cate con­tent to page titles and meta descriptions.

This infor­ma­tion is invalu­able to have all in one place and helps you orga­nize your web­site opti­miza­tion efforts.

Not to men­tion, you can link Scream­ing Frog to your Google Ana­lyt­ics account and pull in met­rics like site traf­fic, audi­ence demo­graph­ics, and more.

2. Ubersuggest

Price: Free

This tool packs a punch when it comes to key­word research and can help you deter­mine what terms to use in your con­tent to have the best chance of ranking.

Key­words are extreme­ly impor­tant to your con­tent and its abil­i­ty to rank. Uber­sug­gest allows you to learn every­thing there is to know about poten­tial key­words before you decide to incor­po­rate them into your content.

Not only does it pro­vide you with a list of relat­ed key­words to the one you pro­vide, but it also gives search vol­ume, esti­mat­ed cost per click, and rank­ing difficulty.

3. Ahrefs

Price: $99-$999 depend­ing on pack­age and fea­tures you’re inter­est­ed in

Ahrefs is an amaz­ing web­site opti­miza­tion tool that allows you to see what your com­peti­tors are up to as far as rank­ings, con­tent, and tar­get keywords.

Not only that, but it gives you a ton of ben­e­fi­cial met­rics about your site content.

With Ahrefs, you can dig into your back­link pro­file, learn more about your top pages and com­pet­ing domains, find con­tent gaps, see which of your pages are per­form­ing the best, and so much more.

This tool can help you sniff out oppor­tu­ni­ties to out­rank your com­peti­tors while also keep­ing track of your suc­cess — tip­ping you off to poten­tial site issues.

AHREFS

4. Yoast SEO

Price: $89-$756 depend­ing on how many sites you’ll use it for

If your web­site or any part of your web­site oper­ates on Word­Press, Yoast SEO is a must-have plugin.

Yoast is one of the best web­site opti­miza­tion tools because it catch­es things that you might miss with­in your Word­Press content.

With the paid ver­sion of this tool (there’s a free ver­sion, too), you’ll be able to opti­mize your con­tent for tar­get key­words, have full con­trol of your bread­crumbs, get inter­nal link­ing sug­ges­tions and con­tent insights, and so much more.

Although the free ver­sion still packs a punch, with this tool, you’ll want to go for the paid option.

5. Google Search Console

Price: Free

Google Search Con­sole is a web­site opti­miza­tion tool that allows you to check the tech­ni­cal aspects of your site.

This tool allows you to sub­mit your sitemap to ensure there are no errors, write and check robots.txt files, check for secu­ri­ty issues, set pre­ferred domains, and so much more.

This web­site opti­miza­tion tool also pro­vides search ana­lyt­ics reports which include up to date infor­ma­tion about the per­for­mance of your website.

Over­all, Google Search Con­sole helps you opti­mize your web­site for vis­i­bil­i­ty in search engines and ensures that there are no inter­nal errors that might keep you from ranking.

6. SEO Checker

Price: Free

Our pro­pri­etary tool, SEO Check­er, pro­vides in-depth infor­ma­tion about your site’s per­for­mance to ensure that it has every­thing it needs to rank at the top of search results.

You’ll get a free PDF report about your site’s per­for­mance, and insight into 12 key fac­tors of web­site performance.

Your SEO audit will include:

  • Speed ana­lyza­tion
  • URL ana­lyza­tion
  • Title tag, descrip­tion tag, and image analysis
  • Site copy analysis
  • Social analy­sis
  • Mobile analy­sis
  • Page link analysis.

If you’re look­ing for an all-encom­pass­ing tool to help you opti­mize your web­site, look no fur­ther than SEO checker.

The best part? What­ev­er issues you see with­in your free SEO audit, WebFX can help. We offer page speed opti­miza­tion ser­vices as well as SEO and con­tent mar­ket­ing cam­paigns that can help you improve your over­all page grade giv­en in your audit.

Take it from us — check out our favorite website optimization tools

The six tools we men­tioned on this page pro­vide extreme­ly ben­e­fi­cial insights into your web­site, con­tent, page speed, and even tech­ni­cal aspects like code and link­ing structure.

With­out the use of web­site opti­miza­tion tools, chances are you’re miss­ing out on big oppor­tu­ni­ties to help your site rank bet­ter in search engine results pages.

We dare you to use all six of these web­site test­ing tools to deter­mine a few areas where you could improve your web­site, and watch the results blossom.

If you’ve run your web­site opti­miza­tion tests and aren’t sure where to get start­ed as far as web­site opti­miza­tion, Rosy Strate­gies can help.

We offer a full suite of dig­i­tal mar­ket­ing ser­vices that can help take your web­site to the next level.

Con­tact us online today or give us a call at 305.783.3515 to learn more about what Rosy Strate­gies can do for you and your online presence!