Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.
Search is an exciting, ever-changing channel.
Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behavior all keep us on our toes as SEOs. The dynamic nature of our industry requires adaptable strategies and ongoing learning to be successful. However, we can’t become so wrapped up in chasing new strategies and advanced tactics that we overlook fundamental SEO principles.
Recently, I’ve noticed a common thread of questioning coming from our clients and prospects around searcher intent, and I think it’s something worth revisiting here. I