Ultimate Content Guide for Summer 2019: Inspiration For Your Social Media

Sum­mer is about trav­el­ing and explor­ing new places. When it comes to that, the trend is about adven­ture. Rather than lux­u­ry all-inclu­sive hol­i­days, nature and wilder­ness are aris­ing its pop­u­lar­i­ty. Alto­geth­er with the trend of low cost trav­el­ing the top three items on Face­book trend­ing list is glamp­ing, via fer­ra­ta and zip lines.

California Dream

The West Coast lifestyle is spread­ing far away from the bor­ders of Cal­i­for­nia. The trend of spend­ing time in the sand and sun is ris­ing up as more and more peo­ple come here to vaca­tion or for work. In con­nec­tion with that, the trend is on activ­i­ties such as beach soc­cer, pad­dle­board­ing, and wakesurf­ing.

Eco And Sustainability

One of the most sig­nif­i­cant top­ics across the world is eco-con­scious­ness, spread­ing across cat­e­gories like beau­ty, fash­ion, food, or trav­el. This goes to many top­ics such as free­gan­ism(reduc­ing one’s con­sump­tion), sus­tain­able fash­ion, recy­clable food con­tain­ers, and straws, and even the com­merce fol­low “reduce, reuse and recy­cle”.

Health Before Weight

Sum­mer is also the biki­ni time, which for many means weeks of diet­ing and los­ing weight. But the pos­i­tive trend shows that peo­ple are much more care­ful about their health rather than scale, look for spe­cif­ic ingre­di­ents help­ing them strength­en their body and soul. For exam­ple, those are euca­lyp­tus, kim­chi, or turmeric.

The health per­spec­tive comes even in the field of “mama’s recipes,” and soul food – the tra­di­tion­al ingre­di­ents are part­ly sub­sti­tut­ed by health­i­er alter­na­tives. Even though peo­ple want to eat (and share online) deli­cious, great-look­ing dish­es, they also care about nutri­tion. That means fat­ti­er meat is often replaced by veg­gie or legumes, the usage of sug­ar went down and rather the brown.

Ethnic Wave

Mul­ti­cul­tur­al ways are mix­ing the whole bunch of tra­di­tions, tastes, and appear­ances into one shared trend. The eth­nic influ­ence in this sum­mer, in case of food, comes from India – Cal­abaza (West Indi­an pump­kin), Mex­i­co – Cal­do de Pol­lo (chick­en soup), and Greek – Tiro­pi­ta (egg-and-cheese dish).

In the mat­ter of fash­ion, African-ish trend was estab­lished and seems to con­tin­ue in the next months. Specif­i­cal­ly, those are prints in the pat­tern of Mon­stera deli­ciosa, snake­skin, or zebra. Fur­ther­more, in the world of cos­met­ics, Kore­an beau­ty is tak­ing uncom­pro­mis­ing­ly over the field.