Many com­pa­nies have real­ized that using social media mar­ket­ing results in high­er con­ver­sion rates than tra­di­tion­al mar­ket­ing. The fol­low­ing are 8 of the best social media mar­ket­ing tips you can use to grow your busi­ness and improve sales.

1. Develop a digital marketing strategy

Any expe­ri­enced mar­keter will tell you that dig­i­tal mar­ket­ing cam­paigns require coher­ent strate­gies. With­out them, you will wan­der aim­less­ly achiev­ing zero results regard­less of the ini­tia­tives you launch. A dig­i­tal mar­ket­ing plan will keep you ground­ed and focused on the final goal: achiev­ing a greater ROI.

Indeed, with­out a dig­i­tal mar­ket­ing strategy:

  • You will be directionless
  • And have no idea how big your mar­ket share and online audi­ence is
  • Your com­peti­tors will be gain­ing mar­ket share as you lose yours
  • You will find your­self with an extreme­ly weak online val­ue proposition
  • Like­ly to mis­un­der­stand your online cus­tomers, thus cre­ate prod­ucts and ser­vices they have no inter­est in
  • You are like­ly to allo­cate inad­e­quate resources to your online mar­ket­ing initiatives
  • Your brand will like­ly suf­fer from inces­sant and unnec­es­sary duplication

2. Clear call to actions

Call to actions (CTAs) should nev­er be vague. When think­ing about the CTA to use for your dig­i­tal mar­ket­ing, con­sid­er those that are easy to under­stand and take the nec­es­sary action. Ensure that your call-to-actions are vibrant­ly on dis­play in every one of your land­ing pages. Avoid ambigu­ous and unob­vi­ous CTAs as well as the more gener­ic ones like “read more” and “learn more”.

The fol­low­ing are five char­ac­ter­is­tics of good CTAs:

  • Are often short and con­cise, always com­mu­ni­cat­ing value
  • Their use of text cre­ates unig­nor­able sense of urgency
  • Are strate­gi­cal­ly placed on a web page where users will eas­i­ly see them
  • Are big enough to make them easy to find and small enough to not make them distractions
  • Typ­i­cal­ly use shout­ing col­ors and are often sur­round­ed by big chunks of white space

3. Use visuals

Human beings are visu­al beings. Any­thing pre­sent­ed in a way that attracts the eye will have greater engage­ment and bet­ter leads. Today’s gen­er­a­tion is said to have an atten­tion span of not more than sev­en sec­onds. To get the atten­tion of such a peo­ple, visu­als should promi­nent­ly fea­ture in all your cam­paigns. This is true for both B2C and B2B com­pa­nies. It is espe­cial­ly help­ful when you’re try­ing to cap­ture the eye of a new cus­tomer who may know very lit­tle about your brand and its prod­ucts and services.

The fol­low­ing are six types of visu­als you should be using in your mar­ket­ing initiatives:

  • Images
  • Videos
  • Memes
  • Info­graph­ics
  • Screen­shots
  • Pre­sen­ta­tions

Avail­able sta­tis­tics back up the claim that visu­als are an ide­al tool in marketing.

4. Take advantage of social media

Any dig­i­tal mar­ket­ing cam­paign today would be incom­plete with­out a mar­ket­ing strat­e­gy for social media. The plat­form is per­fect for keep­ing exist­ing cus­tomers in the know about the company’s prod­ucts as well as new offer­ings they are like­ly to love and intro­duc­ing new cus­tomers to your prod­ucts and services.

Social media sites give you a mar­ket­ing space where you can, with ease, engage and inter­act with your cus­tomers. Resist the temp­ta­tion to neglect cer­tain social media chan­nels just because you don’t have the time to invest in grow­ing an audi­ence there. There now exist social media tools that help busi­ness­es make mon­ey on social media sites like Insta­gram through organ­ic growth. A good exam­ple of such tools is the Insta­gram growth tool at https://socialgrowr.com/. It helps you grow on Insta­gram by find­ing the right peo­ple to con­nect your brand with.

5. Be consistent

Con­sis­ten­cy is a big part of suc­cess­ful dig­i­tal mar­ket­ing strate­gies. It sub­con­scious­ly tells a cus­tomer what to expect from your brand and seeks to por­tray your com­pa­ny in an accu­rate, unchang­ing man­ner across dif­fer­ent mar­ket­ing plat­forms. Con­sis­ten­cy ensures your brand mes­sag­ing is focused on the same tar­get mar­ket and is con­stant across var­i­ous platforms.

6. Designated landing pages

Regard­less of how attrac­tive your busi­ness propo­si­tion might be, with­out a ded­i­cat­ed land­ing page you will con­tin­ue to record unim­pres­sive results. To ensure the cus­tomer buys what you are sell­ing, you should cre­ate a land­ing page for each ser­vice or prod­uct. This ensures the user sees acute­ly rel­e­vant con­tent, which in turn increas­es the amount of time they will spend on the web­site and ulti­mate­ly improves the chances of the web­site vis­i­tor converting.

A prop­er­ly designed land­ing page should:

  • Be rel­e­vant to the cam­paign that drove the user to the site
  • Clear­ly guide the web­site vis­i­tor to take the appro­pri­ate action e.g. fill a form or make a call
  • Be visu­al so that it can appeal to the user and reduce the bounce rate

7. Compelling messaging

It goes with­out say­ing that com­pelling mar­ket­ing mes­sages do bet­ter than the rest. When cre­at­ing this mes­sage, you must keep in mind that the mes­sage you cre­ate will be your only way of com­mu­ni­cat­ing to poten­tial cus­tomers. Use suc­cinct words that incite emo­tion and urge the poten­tial cus­tomer to take action. For most busi­ness­es, this involves show­cas­ing their val­ue propo­si­tion, high­light­ing their core val­ues or giv­ing the poten­tial cus­tomer an incen­tive to buy the prod­uct or service.

8. Analyze, analyze, analyze!

After you’ve done every­thing else, the last step involves con­stant ana­lyz­ing. This unend­ing process helps you keep up with the changes tak­ing place in the dig­i­tal space and devise ways to deal with them. For your web­site, few oth­er tools are as good as Google Ana­lyt­ics. For your social media pages, you can use the tools pro­vid­ed by the social media net­works. Con­stant test­ing and mon­i­tor­ing will help you iden­ti­fy loop­holes in your dig­i­tal mar­ket­ing strat­e­gy and devise ways of seal­ing them.

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