Use the hier­ar­chy of your site’s tech­ni­cal SEO needs to under­stand its tech­ni­cal growth and actu­al­iza­tion — and uncov­er what to do next to improve it.

What makes a site become the best site it can be? Healthy, func­tion­al sites that have reached their full SEO poten­tial have been opti­mized based on mar­ket and key­word research, E‑A-T, con­tent rel­e­vance to search intent, back­link pro­files, and more. But they all have