SOURCE: BUSINESS WORLD

Smart­phone brands to col­lec­tive­ly spend Rs. 330 crores on dig­i­tal mar­ket­ing in 2019, up by 20% com­pared over pre­vi­ous year.

techARC today announced its first edi­tion of ‘Smart­phone Dig­i­tal Mar­ket­ing in India’ report. The report gives an overview of how the  smart­phone brands are spend­ing over dig­i­tal plat­forms.

smartphone marketing spend in 2019

Image Source: Busi­ness World

Shar­ing the main high­lights of the report, Faisal Kawoosa, Founder and Chief Ana­lyst, techARC said, “Dig­i­tal is increas­ing­ly becom­ing the pre­ferred mode in mar­ket­ing of Smart­phones as it helps brands to estab­lish an engag­ing con­nect with the mil­len­ni­als, who are either the buy­ers or influ­encers for Smart­phones.”

The report enu­mer­ates the advan­tages as well as chal­lenges of dig­i­tal mar­ket­ing for Smart­phones.

As per the report find­ings, Smart­phone brands will cumu­la­tive­ly spend over Rs 330 crores on dig­i­tal mar­ket­ing in India. 72% of this spend­ing will be con­sumed by dig­i­tal mar­ket­ing over mobile plat­forms with the remain­ing being spent on web plat­form mar­ket­ing.

The report high­lights that 34% of the dig­i­tal mar­ket­ing spend would be done to improve search results includ­ing key­word bid­ding and SEO. Social media mar­ket­ing would con­sume 26% of the dig­i­tal mar­ket­ing bud­gets for Smart­phones in 2019. Sim­i­lar­ly, 24%, 10% and 6% would be spent on Per­for­mance Mar­ket­ing, Pro­gram­mat­ic Mar­ket­ing and Influ­encer Mar­ket­ing respec­tive­ly dur­ing the peri­od.

Among the key advan­tages Dig­i­tal Mar­ket­ing offers includes call-to-action and rich media mes­sag­ing to com­pli­ment a prod­uct like Smart­phone, where a brand wants to com­mu­ni­cate a lot many details. At the same time, the main chal­lenges remain that of cre­ativ­i­ty and inno­va­tions, besides ad-fraud which results in the inef­fi­cien­cies of dig­i­tal mar­ket­ing, reduc­ing the RoI as well as hurt­ing the brand image.