You’ve prob­a­bly heard a great deal about the impor­tance of using opti­mized con­tent mar­ket­ing and how it can expand your online brand pres­ence. That’s because SEO and con­tent mar­ket­ing are incred­i­bly effec­tive for any size busi­ness when ini­ti­at­ed strate­gi­cal­ly. In fact, 67% of mar­keters insist on SEO mar­ket­ing as the most impor­tant online tool to grow your busi­ness. You won’t want to miss out on the oppor­tu­ni­ty to grow your audi­ence and bot­tom line. 

What Is SEO

Under­stand­ing and uti­liz­ing these pow­er­ful online tools begins with defin­ing them. SEO also referred to as search engine opti­miza­tion, is a com­plex tech­ni­cal process that gives you the abil­i­ty to increase the qual­i­ty of site traf­fic to your web­site. This process guar­an­tees that your con­tent will be pre­sent­ed to your tar­get audi­ence. Sev­er­al strate­gic tac­tics are used to increase your online brand vis­i­bil­i­ty in search engines like Google. They are meant to make your busi­ness appear more trust­wor­thy and friend­ly than oth­ers. 

Why care about SEO? You want poten­tial cus­tomers to know that you are open for busi­ness and that you have a unique solu­tion to their prob­lem. When your tar­get audi­ence is online look­ing for prod­ucts and ser­vices you pro­vide, you want to be one of the first busi­ness­es they see. When you don’t uti­lize SEO, you can allow your com­pe­ti­tion to ser­vice these cus­tomers and lose the oppor­tu­ni­ty to expand your busi­ness. 

What Is SEO 

What Is Optimized Content Marketing? 

Con­tent mar­ket­ing is a much sim­pler process of devel­op­ing and mar­ket­ing tar­get­ed con­tent. Cre­at­ing engag­ing con­tent for your busi­ness web­site brings added val­ue to your prod­ucts and ser­vices when done right. The key is cre­at­ing the right val­ue mix that res­onates with poten­tial cus­tomers to encour­age them into prof­itable action. That’s where opti­miza­tion comes into play. 

Opti­mized con­tent mar­ket­ing is con­tent that is devel­oped in such a way that tar­get­ed key­words or phras­es, links and tags are all used to expand your brand. When con­tent is opti­mized, con­ver­sion rates go up. That’s because opti­mized con­tent mar­ket­ing takes into account the pur­chas­ing habits of your cus­tomers. There are many ways you can accom­plish this: 

  • Web­pages — The dif­fer­ence between a nor­mal web­site and one with con­tent mar­ket­ing is the lev­el of inter­est that is gen­er­at­ed. Addi­tion­al con­tent like case stud­ies and white papers have become increas­ing­ly pop­u­lar. But cre­at­ing case stud­ies that are inter­est­ing and fas­ci­nat­ing will bring more vis­i­tors to your web­site and offer increased val­ue that your com­peti­tors can’t deliv­er. 
  • Videos — Visu­als are always a great way to attract cus­tomers to your web­site. This often untapped con­tent mar­ket­ing tool can be used to show your cus­tomers what hap­pens behind the scenes. While most peo­ple may think it is dif­fi­cult or expen­sive, sim­ple videos can be made using your phone. Using videos to pro­vide an inti­mate and in-depth look at your busi­ness can help cre­ate an imme­di­ate brand con­nec­tion.
  • Pod­casts — This pow­er­ful online tool gives you the abil­i­ty to present valu­able infor­ma­tion to your audi­ence for free. It can also raise your vis­i­bil­i­ty, par­tic­u­lar­ly through the iTunes plat­form, and gen­er­ate addi­tion­al income by attract­ing new cus­tomers that may not have heard of you oth­er­wise. 
  • Info­graph­ics — These online tools com­bine pic­tures with sta­tis­ti­cal or tech­ni­cal infor­ma­tion that make rel­e­vant facts to your busi­ness easy to under­stand. They are high­ly effec­tive when cre­at­ed with qual­i­ty and design in mind. You can choose to cre­ate one in-house or out­source with a con­sul­tant that has exper­tise in devel­op­ing info­graph­ics. When done well, they are quick­ly passed around on the inter­net with­in your tar­get audi­ence and beyond. 
  • E‑books — Last but not least, e‑books are high­ly effec­tive at gen­er­at­ing new cus­tomer inter­est. Whether you choose to sell your e‑book or give it away for free, there are poten­tial cus­tomers who need the infor­ma­tion you pro­vide. There is still a per­cep­tion that writ­ing a book is dif­fi­cult and can only be pro­duced by known pro­fes­sion­als, but with the amount of self-pub­lish­ing tools avail­able, any­one can pro­duce a qual­i­ty e‑book in no time. 

How Can SEO and Content Marketing Grow Your Business? 

It is not an issue of con­tent mar­ket­ing vs SEO but how these two can be com­bined to max­i­mize busi­ness prof­itabil­i­ty. When SEO is com­bined with con­tent mar­ket­ing, noth­ing can stop your busi­ness from grow­ing. The idea is to use SEO to enhance the con­tent on your web­site to gen­er­ate increased traf­fic and lead gen­er­a­tion. 

How is this accom­plished? There are a few crit­i­cal ele­ments that when inte­grat­ed into a dig­i­tal mar­ket­ing strat­e­gy can be high­ly suc­cess­ful. Con­sid­er the fol­low­ing com­po­nents when devel­op­ing opti­mized mar­ket­ing con­tent: 

  • Key­words - Your web­site should be the first web­page your poten­tial cus­tomers see when they use a search engine. This is accom­plished by research­ing rel­e­vant key­words asso­ci­at­ed with your busi­ness and tar­get mar­ket. Using a strate­gic approach may include look­ing at a competitor’s web­site and key­words, using Google Key­word Plan­ner, or Adwords data­base. By strate­gi­cal­ly embed­ding key­words into your con­tent, you’ll be on your way to gen­er­at­ing more traf­fic to your web­site. 
  • Con­tent - Pro­duc­ing qual­i­ty con­tent should be a top pri­or­i­ty when devel­op­ing your opti­mized con­tent mar­ket­ing strat­e­gy. This means that all con­tent should be fresh, cre­ative, and dis­tinc­tive from any­thing else on the inter­net. Pro­duc­ing influ­en­tial con­tent that solves a prob­lem is how your busi­ness will shine above your com­peti­tors. Repet­i­tive con­tent is typ­i­cal­ly ranked low­er in search engine results. 

Content

  • User Expe­ri­ence — Uti­liz­ing robots.txt to improve user expe­ri­ence for poten­tial cus­tomers can pro­duce opti­mal results. Robots.txt also referred to as robots exclu­sion stan­dard, instructs web crawlers and web robots where to go. It specif­i­cal­ly tells web crawlers what they can and can’t request from the web­site and pre­vents your web­site from being over­loaded. These tech­ni­cal com­po­nents are cru­cial to a suc­cess­ful SEO con­tent mar­ket­ing strat­e­gy. 

If you’ve ever seen the 404 error pages, you’d know that bro­ken web­site links are unap­peal­ing to poten­tial cus­tomers and can turn them away from your busi­ness alto­geth­er. To pre­vent this from hap­pen­ing, address­ing items like meta­da­ta enhance­ment, appro­pri­ate tag use, and ensur­ing bro­ken links are nonex­is­tent and impor­tant for an excel­lent user expe­ri­ence. Tags allow poten­tial cus­tomers and vis­i­tors to rec­og­nize infor­ma­tion before they click on it. Sitemaps help cre­ate easy nav­i­ga­tion for web­site users and quick access to con­tent. 

  • Traf­fic - Gen­er­al­ly, traf­fic refers to the amount of data received and sent from vis­i­tors to your web­site. Increas­ing traf­fic through the use of linkbacks, inbound link­ing, and link build­ing is best accom­plished through high qual­i­ty and expert con­tent. That’s because link build­ing involves cre­at­ing hyper­links from oth­er web­sites and con­nect­ing them to your own. In doing so, you want to achieve this through excep­tion­al and rel­e­vant con­tent so that these links are seam­less­ly inte­grat­ed into your web­site and reach your tar­get audi­ence while pro­vid­ing val­ue at the same time. 

Call for a Personalized Consultation Today

Our Flori­da based com­pa­ny ser­vices busi­ness­es around the coun­try while walk­ing each one of them through an inte­grat­ed mar­ket­ing strat­e­gy with clear direc­tion and pur­pose. This means we take a col­lab­o­ra­tive approach to mar­ket­ing, pub­lic rela­tions, brand­ing, dig­i­tal, and con­tent mar­ket­ing. We take a unique and trans­par­ent approach with each busi­ness we work with to ensure your opti­mized con­tent mar­ket­ing plan is right for you. 

Give us a call today for a per­son­al­ized con­sul­ta­tion for your opti­mized con­tent mar­ket­ing plan and let’s grow your busi­ness togeth­er!