Try­ing to fig­ure out whether you should hire an agency or an in-house team? Find out why an agency might be your best choice.

As your busi­ness grows, you’ll even­tu­al­ly need to think about how the mar­ket­ing will be han­dled. It can be a tough and often con­fus­ing deci­sion-hire an agency or an in-house team? Based on expe­ri­ence, espe­cial­ly if you’re a small busi­ness own­er, you should con­sid­er hir­ing an agency. Here’s why…

1) You don’t need to on-board, train, and manage an agency.

One of the most time con­sum­ing aspects of hir­ing a new employ­ee is the process of bring­ing them into your com­pa­ny and hav­ing them under­stand their role. Some busi­ness­es spend months on the train­ing process alone. Even after all that is done, you’ll still need to spend time man­ag­ing the employ­ee and mak­ing sure they stay on task. With an agency, it’s a whole oth­er rela­tion­ship. There is no on-board­ing, train­ing, or man­ag­ing to deal with on your end (they won’t even take up any office space) because that is han­dled inter­nal­ly by the agen­cy’s man­age­ment team. This frees you up to do what you do best-run your busi­ness.

2) You’ll save a lot of money.

One of the first ques­tions busi­ness own­ers ask when try­ing to deter­mine whether to hire an agency or an in-house team is, “What’s the price dif­fer­ence?” You might be sur­prised to hear that an agency, over­time, will be much less expen­sive. Here’s how:

  • You won’t need to pay pay­roll tax­es since they are an inde­pen­dent con­trac­tor.
  • You won’t need to pay benefits/healthcare costs.
  • You won’t have to pay for any of the expen­sive tools that are need­ed to prop­er­ly run and track a mar­ket­ing cam­paign.

3) You’ll have access to a team of experts.

Right now, the job mar­ket is doing very well. That’s great news for those look­ing for a job but not-so-great news for those who are hir­ing. Why? Com­pe­ti­tion is fierce and com­pa­nies are will­ing to pay big bucks to retain top tal­ent. If you’re look­ing to hire an expert to man­age your mar­ket­ing cam­paigns, you’ll need the bud­get to back it up. How­ev­er, if you decide to hire an agency, you won’t just have access to one expert, you’ll have access to a team of experts. The num­ber one ben­e­fit to hir­ing a mar­ket­ing agency is that they have worked on sim­i­lar cam­paigns in the past. This means they know what works and what does­n’t espe­cial­ly if they work with clients in the same indus­try as yours.

Wrap­ping up…
If hir­ing an agency is some­thing you’re inter­est­ed in, be sure to do your due dili­gence. You’ll want to make sure you know what ques­tions to ask and what to look for in a dig­i­tal mar­ket­ing com­pa­ny to find the right one for your busi­ness.