You are ready to expand your online pres­ence using a PPC cam­paign and still have ques­tions about where to start. You’ve come to the right place for how to run a PPC cam­paign suc­cess­ful­ly. We’ll set you up for suc­cess with these impor­tant tips to pre­vent you from avoid­ing seri­ous mis­takes that can set your PPC cam­paign back. 

What is a PPC Campaign?

A PPC cam­paign is a mea­sur­able and track­able way of under­stand­ing your ad per­for­mance in rela­tion to online con­sumer buy­ing behav­ior. Valu­able insights come from a num­ber of dif­fer­ent met­rics like con­ver­sions, clicks, impres­sions, and more. When adver­tis­ers pay pub­lish­ers every time a con­sumer clicks on their ad, they are engag­ing in pay-per-click adver­tis­ing. An effec­tive PPC cam­paign will mea­sure this behav­ior and pro­vide busi­ness­es with the infor­ma­tion they can lever­age to expand their businesses. 

There are a mul­ti­tude of PPC ads, but the most com­mon are paid search ads. You’ve like­ly seen one when you searched for some­thing on Google or Bing. These are espe­cial­ly pop­u­lar when you are search­ing for some­thing to buy. You’ll find these ads on many types of search­es like mobile, local, high-end items, and more. You are only charged when some­one clicks on your ad, so it lit­er­al­ly pays to avoid mis­takes when cre­at­ing your PPC campaign. 

Pay Per Click concept Businessman working concept

PPC Tips to Avoid These Mistakes

This is the per­fect time to start a PPC cam­paign! With the world reopen­ing and cus­tomers return­ing to their favorite stores, you’ll want to be ready for them. To ensure your cam­paign runs smooth­ly, we rec­om­mend these PPC tips on mis­takes to avoid: 

1. No plan — When you fail to plan, you plan to fail. You’ve like­ly heard this before, but it’s true. A strong PPC cam­paign strat­e­gy should be cen­tered around goals that are focused on build­ing brand aware­ness through ads. Some goals that should be includ­ed are lead gen­er­a­tion and more sales. This begins with the basics of how to run a PPC campaign. 

2. Poor bud­get­ing — Your PPC cam­paign relies heav­i­ly on an appro­pri­ate bud­get. You’ll want to bud­get just enough to pre­vent wast­ing mon­ey or miss­ing oppor­tu­ni­ties. Since key­words play an impor­tant role in reach­ing your tar­get audi­ence online, the pric­ing attached to them will make a big impact on your PPC cam­paign. By plan­ning your key­words care­ful­ly and bud­get­ing appro­pri­ate­ly, you’ll be in a bet­ter posi­tion for success.

3. No automa­tion — Online tools are essen­tial for run­ning an effec­tive PPC cam­paign. If you don’t imple­ment automa­tion tools like Google Ads, you can be hurt­ing your online busi­ness growth in the long run. Automa­tion tools com­bine advanced tech­nol­o­gy and data to gen­er­ate bet­ter results. Rather than rely­ing on bid man­age­ment strate­gies, PPC cam­paign automa­tion tools help you save time and mon­ey by set­ting up para­me­ters and upload­ing data. 

4. Wrong tar­get audi­ence — In all facets of mar­ket­ing, your tar­get audi­ence is the bread and but­ter of your busi­ness. When you tar­get the wrong audi­ence, you lose valu­able time, mon­ey, and oppor­tu­ni­ties. Iden­ti­fy­ing your cus­tomer demo­graph­ics through research and ana­lyt­i­cal tools like social media or loca­tion tar­get­ing will ensure you have the right tar­get audi­ence for your PPC campaign. 

5. Google Ad depen­dence — Google Ads is an excel­lent tool for PPC cam­paigns but not the only one. There are var­i­ous plat­forms to run your busi­ness ads that have ad man­age­ment sys­tems like Linkedin, Face­book, and Twit­ter. A good place to run dis­play ads is with Buy­Sel­lAds, one of the largest domains for run­ning ads. If you are an active Ama­zon sell­er, you can use the plat­form to run spon­sored prod­uct campaigns. 

6. Wrong key­words — The words that you use for your PPC cam­paign are at the heart of its suc­cess. You can eas­i­ly iden­ti­fy the right key­words by con­duct­ing key­word research, includ­ing iden­ti­fy­ing those you’ve used in the past or neg­a­tive key­words. Tools like Google Ads will help you find the hid­den gem key­words that align with your prod­ucts or ser­vices but may not be direct­ly related. 

7. No voice search opti­miza­tion — Shop­ping online has expand­ed in more ways than one, and voice search opti­miza­tion is part of this evo­lu­tion. Since every­one has a mobile device these days, it’s become a con­ve­nient way to shop, with users three times more like­ly to use voice search for shop­ping than oth­er online tools. Voice search shop­ping is expect­ed to hit over 40 bil­lion by next year, so be sure to inte­grate voice search opti­miza­tion into your PPC cam­paign strategy. 

8. Bor­ing ads — Engag­ing ad copy is what will entice inter­est­ed cus­tomers to click on your links. Most mar­keters spend plen­ty of time and ener­gy cre­at­ing great land­ing pages, bud­gets, and key­words but neglect ad copy. By max­i­miz­ing lim­it­ed ad copy space with tar­get­ed con­tent that answers cus­tomer ques­tions using sta­tis­tics in head­lines, you’ll reach your tar­get audi­ence and rev­enue goals simultaneously. 

9. No videos — Over 80% of cus­tomers have bought a prod­uct or ser­vice after a video they saw. Many of the most pop­u­lar social media plat­forms have video ad options, includ­ing Face­book, Twit­ter, Youtube, and Insta­gram. When you add video cam­paigns to your PPC cam­paign strat­e­gy, you can expect to see an increase in web­site traf­fic, brand aware­ness, and sales. Spend­ing on video ad cam­paigns has risen to near­ly $9 bil­lion. Don’t miss out on this oppor­tu­ni­ty to raise your brand visibility!

10. Poor land­ing page — A land­ing page is the first page your cus­tomers will see when they click on your ad before being redi­rect­ed to your web­site. Your land­ing page should be cre­at­ed to coor­di­nate with your ad con­tent. By devel­op­ing and adding a sol­id call to action, you’ll be able to cre­ate clar­i­ty and direc­tion before cus­tomers reach your web­site. You’ll want to tie it all togeth­er with a land­ing page that loads quick­ly and smoothly. 

Business, Technology and Responsive Design Concept: Hands Writing on a Laptop With Phone and Tablet

We Can Help You With a PPC Campaign

When you cre­ate a seam­less user expe­ri­ence, it’s more like­ly for users to click on your ads. The bet­ter the user expe­ri­ence, the more ROI you can expect from your PPC cam­paign efforts. It all begins with know­ing how to run a PPC cam­paign effec­tive­ly and inte­grat­ing these impor­tant PPC tips to ensure it is done prop­er­ly. We know how to run a PPC cam­paign that gets results, and we can help you too: 

  • SEO — One of the ser­vices we pro­vide is search engine opti­miza­tion. It is the foun­da­tion of any suc­cess­ful dig­i­tal mar­ket­ing cam­paign. With these PPC tips, we devel­op PPC cam­paigns that get results with increased web­site traf­fic and con­ver­sions. We focus on bring­ing leads to your busi­ness doorstep with a unique blend of cre­ative design and con­ver­sion rate opti­miza­tion prac­tices for B2B and B2C websites. 
  • Web devel­op­ment — Are you a start-up with­out a web­site or look­ing to upgrade your cur­rent one? We help build a web­site that will posi­tion you in front of cus­tomers already look­ing for what you’re offer­ing. Our web­site team can help you with a cor­po­rate web­site, e‑commerce web­site, cus­tom web­site, and respon­sive web­sites that are mobile and smart­phone friend­ly. We also pro­vide web­site main­te­nance and redesign services!
  • Oth­er ser­vices — Bring it all togeth­er with our oth­er ser­vices like video devel­op­ment, email mar­ket­ing, e‑newsletters, and direct mail campaigns. 

Our tried and true inte­grat­ed mar­ket­ing and com­mu­ni­ca­tions approach will bring your busi­ness to the right peo­ple. We are ready to help you get started. 

Call us today for a free mar­ket­ing audit!