Sor­ry, but there’s no sin­gle mag­ic mar­ket­ing bul­let that will work for all clients all the time.

One les­son that seems obvi­ous but real­ly is not at all is that every client is very dif­fer­ent in its desires for legal rep­re­sen­ta­tion. There is there­fore sim­ply not a one-size-fits-all solu­tion to mar­ket