Online Marketing Strategies for Chiropractors

Mar­ket­ing your chi­ro­prac­tic clin­ic online is an incred­i­ble way to gain new patients, devel­op a strong brand pres­ence and fur­ther expand and devel­op your practice. 

Check out our experts’ top online advertising and marketing ideas for chiropractors.

Online reviews

Man­ag­ing your online rep­u­ta­tion is crit­i­cal your suc­cess as a chi­ro­prac­tor. Hearsay trav­els quick­ly and online, and one bad review can be detri­men­tal to your brand. Mon­i­tor the reviews clients are giv­ing your office and physi­cians. If reviews are neg­a­tive, respond to them and ask to take the con­ver­sa­tion offline where you can find a rem­e­dy for the bad sit­u­a­tion. Ask clients who appre­ci­ate your ser­vices and prac­tice to write a review on your Google My Busi­ness pro­file, Face­book, and/or Yelp. Pos­i­tive reviews help boost your SEO, Brand Rep­u­ta­tion and make your prac­tice more attrac­tive to prospec­tive patients. 

Facebook Ads

Face­book is mov­ing its focus back to fam­i­ly and friends, but it’s still an active medi­um for busi­ness­es. How­ev­er, if you’re just start­ing to build your online com­mu­ni­ty and rela­tion­ship with clien­tele, expect to do a few paid cam­paigns. Run­ning ads on Face­book can tar­get your ide­al con­sumer base and can dri­ve traf­fic to your web­site. There are some chi­ro­prac­tic ads that work bet­ter for sell­ing new ser­vices and gar­ner­ing new clients. Work­ing with a pro­fes­sion­al graph­ic design artist or adver­tis­ing team can help you under­stand which direc­tion your ads need to go. 

SEO

Whether prospec­tive patients are search­ing for a new chi­ro­prac­tor in their town or look­ing up the best physi­cian for a par­tic­u­lar prob­lem (sci­at­i­ca, acute cer­vi­cal spine pain, etc.), it’s impor­tant that your web­site shows up promi­nent­ly and pro­fes­sion­al­ly online. Your care and in-per­son ser­vice are what keep patients com­ing back, but a strong online pres­ence is often what gets patients in the door to poten­tial­ly become reg­u­lar visitors. 

As a chi­ro­prac­tic clin­ic, focus your efforts on local SEO so that you can out rank the local and even nation­al com­pe­ti­tion. Local SEO works by match­ing your web­site with the geo­graph­ic loca­tion of con­sumers search­ing in your area. The more time you spend build­ing and imple­ment­ing your SEO strat­e­gy, the high­er you rise in search rank­ings, the eas­i­er it is for patients to find you.

Social Media

Social media is ben­e­fi­cial for more rea­sons than stay­ing cul­tur­al­ly rel­e­vant. Post­ing active­ly on your var­i­ous plat­forms (Face­book, Google Plus, YouTube, Insta­gram, etc.) push­es brand aware­ness and builds a rela­tion­ship with your clien­tele on the social plat­forms they use dai­ly. If you aren’t sure where to start with social media, think about all the advice you have to offer. Con­sid­er offer­ing tuto­ri­als for safe pos­ture or healthy stretch­es to prac­tice at a desk. Share images of before and after flex­i­bil­i­ty and video tes­ti­mo­ni­als of patients recov­er­ing from an auto acci­dent injury or chron­ic pain. 

Blogging

Blog­ging is easy, fun and an awe­some way to con­tin­u­al­ly add use­ful con­tent to your web­site to boost SEO. Blog­ging gives you a chance to show your brand per­son­al­i­ty, to share best prac­tices and healthy tips. Reach out to friends or influ­encers for blog ideas and feed­back before cre­at­ing a blog. It’s always good to test an idea before launch­ing it. 

Bookability

Make book­ing an appoint­ment easy! Patients need to be able to sched­ule a con­sul­ta­tion direct­ly on your site, keep­ing vis­its seam­less and pro­vid­ing you with con­sumer con­tact infor­ma­tion for the future. 

Are you ready to learn more about how to get new chi­ro­prac­tic patients? Reach out to us at Rosy Strate­gies for a com­plete mar­ket­ing strat­e­gy analy­sis and consultation.