MarÂketÂing your chiÂroÂpracÂtic clinÂic online is an incredÂiÂble way to gain new patients, develÂop a strong brand presÂence and furÂther expand and develÂop your practice.
Check out our experts’ top online advertising and marketing ideas for chiropractors.
Online reviews
ManÂagÂing your online repÂuÂtaÂtion is critÂiÂcal your sucÂcess as a chiÂroÂpracÂtor. Hearsay travÂels quickÂly and online, and one bad review can be detriÂmenÂtal to your brand. MonÂiÂtor the reviews clients are givÂing your office and physiÂcians. If reviews are negÂaÂtive, respond to them and ask to take the conÂverÂsaÂtion offline where you can find a remÂeÂdy for the bad sitÂuÂaÂtion. Ask clients who appreÂciÂate your serÂvices and pracÂtice to write a review on your Google My BusiÂness proÂfile, FaceÂbook, and/or Yelp. PosÂiÂtive reviews help boost your SEO, Brand RepÂuÂtaÂtion and make your pracÂtice more attracÂtive to prospecÂtive patients.
Facebook Ads
FaceÂbook is movÂing its focus back to famÂiÂly and friends, but it’s still an active mediÂum for busiÂnessÂes. HowÂevÂer, if you’re just startÂing to build your online comÂmuÂniÂty and relaÂtionÂship with clienÂtele, expect to do a few paid camÂpaigns. RunÂning ads on FaceÂbook can tarÂget your ideÂal conÂsumer base and can driÂve trafÂfic to your webÂsite. There are some chiÂroÂpracÂtic ads that work betÂter for sellÂing new serÂvices and garÂnerÂing new clients. WorkÂing with a proÂfesÂsionÂal graphÂic design artist or adverÂtisÂing team can help you underÂstand which direcÂtion your ads need to go.
SEO
Whether prospecÂtive patients are searchÂing for a new chiÂroÂpracÂtor in their town or lookÂing up the best physiÂcian for a parÂticÂuÂlar probÂlem (sciÂatÂiÂca, acute cerÂviÂcal spine pain, etc.), it’s imporÂtant that your webÂsite shows up promiÂnentÂly and proÂfesÂsionÂalÂly online. Your care and in-perÂson serÂvice are what keep patients comÂing back, but a strong online presÂence is often what gets patients in the door to potenÂtialÂly become regÂuÂlar visitors.
As a chiÂroÂpracÂtic clinÂic, focus your efforts on local SEO so that you can out rank the local and even nationÂal comÂpeÂtiÂtion. Local SEO works by matchÂing your webÂsite with the geoÂgraphÂic locaÂtion of conÂsumers searchÂing in your area. The more time you spend buildÂing and impleÂmentÂing your SEO stratÂeÂgy, the highÂer you rise in search rankÂings, the easÂiÂer it is for patients to find you.
Social Media
Social media is benÂeÂfiÂcial for more reaÂsons than stayÂing culÂturÂalÂly relÂeÂvant. PostÂing activeÂly on your varÂiÂous platÂforms (FaceÂbook, Google Plus, YouTube, InstaÂgram, etc.) pushÂes brand awareÂness and builds a relaÂtionÂship with your clienÂtele on the social platÂforms they use daiÂly. If you aren’t sure where to start with social media, think about all the advice you have to offer. ConÂsidÂer offerÂing tutoÂriÂals for safe posÂture or healthy stretchÂes to pracÂtice at a desk. Share images of before and after flexÂiÂbilÂiÂty and video tesÂtiÂmoÂniÂals of patients recovÂerÂing from an auto acciÂdent injury or chronÂic pain.
Blogging
BlogÂging is easy, fun and an aweÂsome way to conÂtinÂuÂalÂly add useÂful conÂtent to your webÂsite to boost SEO. BlogÂging gives you a chance to show your brand perÂsonÂalÂiÂty, to share best pracÂtices and healthy tips. Reach out to friends or influÂencers for blog ideas and feedÂback before creÂatÂing a blog. It’s always good to test an idea before launchÂing it.
Bookability
Make bookÂing an appointÂment easy! Patients need to be able to schedÂule a conÂsulÂtaÂtion directÂly on your site, keepÂing visÂits seamÂless and proÂvidÂing you with conÂsumer conÂtact inforÂmaÂtion for the future.
Are you ready to learn more about how to get new chiÂroÂpracÂtic patients? Reach out to us at Rosy StrateÂgies for a comÂplete marÂketÂing stratÂeÂgy analyÂsis and consultation.