When it comes to cus­tomer expec­ta­tions, it is no sur­prise that with all the lat­est tech-lean­ing us towards instant grat­i­fi­ca­tion that mil­len­ni­als have high­er expec­ta­tions for cus­tomer expe­ri­ence. This is most­ly due to instant grat­i­fi­ca­tion with mobile and email noti­fi­ca­tions from brands.

A recent report from Adobe sur­veyed 1,500 U.S. adults regard­ing pref­er­ences and expec­ta­tions for dig­i­tal expe­ri­ences in the retail, trav­el & hos­pi­tal­i­ty, media & enter­tain­ment, and finan­cial ser­vices indus­tries and found that expec­ta­tions for cus­tomer expe­ri­ence are much high­er com­ing from the mil­len­ni­al age