Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures.
LinkedIn advertisers are getting three new updates: lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 B2B audience templates. The company says it has been testing these new features over the last few months and that they will be available to all advertisers over the next two weeks.
New lookalike audiences. The new lookalike audiences allow advertisers to target LinkedIn members that have the same traits as the advertiser’s “ideal customer” based on their similarity to the advertiser’s existing