All the vary­ing parts are work­ing togeth­er to cre­ate one uni­fied result. It’s why the G2 Crowd research team works so hard to deter­mine which soft­ware prod­ucts inte­grate with one another.

We under­stand that the abil­i­ty to use prod­ucts or ser­vices in tan­dem could make or break your pro­duc­tiv­i­ty and, in turn, suc­cess at meet­ing goals.

Integrated marketing communications

Inte­grat­ed mar­ket­ing com­mu­ni­ca­tions (IMC) is the strat­e­gy that takes your mar­ket­ing depart­ment from dis­parate func­tions to one inter­con­nect­ed approach. IMC takes your var­i­ous mar­ket­ing col­lat­er­al and chan­nels — from dig­i­tal to social media, to PR