When small busi­ness­es get start­ed, their focus is often on how to get their first group of cus­tomers through the door. They may rely on tra­di­tion­al forms of adver­tis­ing, such as print ads and coupon mail­ers or even big signs on the side of the road. They may trust that since they know they offer a good prod­uct or ser­vice, it’s only a mat­ter of time until cus­tomers will find their way to them.

While this strat­e­gy may bring in a trick­le of busi­ness, there is a bet­ter and eas­i­er way. Small busi­ness­es should con­sid­er the huge mar­ket­place of prospects online. No small busi­ness, no mat­ter how new, should over­look this vast marketplace.

Benefits of Online Marketin