SOURCE: MARKETING FUNNEL

If you have been in busi­ness for a while, and been told that you have to be on mes­sen­ger and the email every day to get new cus­tomers, you will be sur­prised to know that there is an eas­i­er way. You should always look at your val­ue and learn to val­ue your­self before oth­ers can. This will make it eas­i­er for you to com­mu­ni­cate your USP. And your sales fun­nels will work bet­ter, too.

Personal Branding vs. Professional Profile

You will need to find the bal­ance between your pro­fes­sion­al pro­file and your per­son­al brand­ing, or it will be hard for you to con­nect with your tar­get audi­ence. That is why you should always share your posts on your busi­ness and per­son­al pro­files at the same time.

Time Well Spent On Marketing and Lead Generation

Most of our clients say that they spend hours a day try­ing to gen­er­ate leads on social media, and they don’t get any­where, It is because they don’t have a sys­tem to fol­low up and don’t auto­mate some of the process­es. We know that social media lead gen­er­a­tion can be time-con­sum­ing, but it is nec­es­sary. Automa­tion works up to a cer­tain lev­el, but you need to have a care­ful­ly designed sales fun­nel that will take care of your conversions.

Time Well Spent On Marketing and Lead Generation

Social Media Marketing and Sales Funnel Development

To mas­ter social media mar­ket­ing, you will need to cre­ate posts that will stop peo­ple scrolling. This can be chal­leng­ing, as the atten­tion span of humans is now just 8 sec­onds. Of course, the younger your audi­ence is, the less like­ly they will be to lis­ten to your long videos, let alone read a long arti­cle. Your social media leads want to be enter­tained and inspired.

How To Filter Through Bad Leads On Social Media

There are,  of course,  some pit­falls of social media lead gen­er­a­tion, too. For exam­ple, you will have peo­ple con­nect­ing with you with no inten­tion to buy. They can be:

  • tire kick­ers
  • com­peti­tors
  • peo­ple who don’t know what to do
  • peo­ple who have no budget

To stop wast­ing your time chas­ing after bad leads, it is rec­om­mend­ed that you ask qual­i­fy­ing ques­tions and fil­ter through your leads. You might get excit­ed first when peo­ple con­tact you, but can you real­is­ti­cal­ly turn these peo­ple into cus­tomers? If not, your time is bet­ter spent doing some­thing else. If they don’t reply after a few engag­ing mes­sages, you might want to count your loss­es and move on.

Making Digital Marketing Work for You

It is cru­cial that you are able to cre­ate a social media mar­ket­ing strat­e­gy with the end results in mind, At the end of the day, we don’t mar­ket our prod­ucts or ser­vices to be liked or to get pop­u­lar. We want to make the sale. For this, we need qual­i­fied leads.

Are you try­ing to make sense of social media lead gen­er­a­tion? Browse our posts or get in touch for a free consultation.