How Digital Marketing has evolved over years:
Display banners for Sear’s products started appearing on the bottom of the screen for customers of an online service provider, Prodigy. At that time they were much like magazine ads, visual but not interactive. In 1993 the first clickable ad was created by a law firm in Silicon Valley and from there, things took off. In 1994, web banner advertising was mainstreamed and stayed so until 1998 when the first search advertising keywords became available through a company that was eventually acquired by Yahoo.
Google followed suit by launching AdWords in 2000 and the rest of digital marketing fell into place. From 2000 until now we’ve watched the landscape shift to include social medial, video advertisements, interstitial advertising and an entirely new marketing methodology surrounding the idea of promoting content not just ads. We’ve also seen entirely new platforms catered to improving ads, tracking ads and serving ads, popup and gain massive market share. In 2010, Mobile founded stride and Mobile advertising spend has been increasing 90 percent each year.