It’s no secret – when small businesses succeed, communities thrive.
We want to build and empower communities, which is why Facebook and Instagram are committed to helping small businesses grow. As more people turn to their phones to discover new things, small businesses need a strong mobile strategy. Facebook is the mobile solution for 65 million businesses with Pages and 8 million with profiles on Instagram.
And with more than 5 million active advertisers on Facebook, we need to provide solutions for businesses so customers can learn more about their products, visit websites, download an app or even send messages.
We’re proud of our online community of small businesses and want to make connecting with customers as easy as possible.
With Facebook and Instagram, small businesses can:
Save time and see what’s working
With the Adverts Manager app, you can manage your adverts and gain insight in just a few taps. We’ve even updated the app to optimise your time.
At a glance, you can see how adverts for your Pages are performing, or see a snapshot of how your advert account has performed this week compared to the previous week. And the improved navigation also allows you easily switch between your accounts and Pages. You’ve even got the option of selecting up to five adverts and comparing them side by side.
We’re also committed to helping you improve the performance of your adverts. The app now recommends actions you can take to increase advert performance – and makes it easy for you to do so in one click. For example, we’ll notify you when a high-performing advert (compared to your other similar adverts) is about to end and give you a one-click option to extend the schedule for another one, three or seven days.
You’ll receive notifications for relevant interests to add to your targeting in order to increase an active advert’s performance, along with a one-click option to add our suggested interests to your targeting criteria. We’ll also send notifications about recently-ended, high-performing adverts and give you a one-click option to duplicate the adverts.
Creativity has never been more important for businesses, and now, even the biggest ideas can fit in the palm of your hand. Mobile has levelled the creative playing field, giving all businesses the ability to deliver world-class creative to people around the world. But small businesses tell us they want faster, easier and more cost-efficient ways to create new content for Facebook and Instagram. That’s why we created Mobile Studio, a new way to show businesses how easy it is to create great adverts using only a mobile device.
All businesses can improve their creative, and ultimately, the efficacy of their adverts with mobile apps and tools – and with Mobile Studio, you’ll learn to do these things in minutes. Don’t miss these important tips to help you bring your businesses to life without eating up time, energy or resources.
Learn new skills
Blueprint eLearning courses give you the power to learn best practices for advertising on Facebook’s family of apps and services at your own pace.
The online education platform is available in ten languages, and today more than 1 million unique users – half being small businesses – use Blueprint.
Some top courses include Facebook Terminology, A/B Testing and Successful Campaigns Best Practices, and we’re adding new courses each month. In fact, almost 2.5 million eLearning courses have been taken by people across more than 150 countries, and 50% of our total course enrolments are taken by small or medium business owners and employees.
Communicate with customers
Responding to your customers quickly is key to delivering good customer service but it can be hard to keep up with the volume of communications coming in. In November 2016, we announced a single inbox to manage communications across Facebook, Messenger and Instagram within the Pages Manager app. Today, we’re expanding these capabilities to desktop.
- International lookalikes can help businesses find new people that look like their best customers in other countries.
- Worldwide/global region targeting can help businesses set up a global campaign and find efficient conversions.
- Country snapshots and insights playbook can help businesses create customised campaigns in each country.
In the coming weeks, we’ll introduce new ways for businesses to better reach people in urban areas and in multiple languages more efficiently.
Learn from like-minded business owners
We rely on small businesses to help us learn better ways to help businesses grow, which is why we’ve created the Facebook Small Business Council. Today, we’re pleased to launch a site dedicated to our council story in the US.
This new site features stories of dedication, passion and resilience from more than 40 businesses across a variety of industries and geographies, but who share a common belief in the importance of serving their customers, their communities and each other.
We’ve created small business councils in the US, India, Brazil and Germany – and plan to announce councils in more countries later this year.