Face­book mar­ket­ing is or should be an inte­gral part of any hotel mar­ket­ing cam­paign. Kil­lar­ney Hotels, an oper­a­tor of hotels in one of Ireland’s top tourist des­ti­na­tions, has put togeth­er this info­graph­ic about the top­ic. Side note… how great is it that a hotel com­pa­ny in Ire­land sees the ben­e­fits of both info­graph­ic devel­op­ment and Face­book mar­ket­ing?

Why? Face­book is a key fac­tor in 25–34 year olds when it comes to select­ing a hol­i­day or vaca­tion des­ti­na­tion

The info­graph­ic pro­vides a step-by-step for hotels to take advan­tage of Face­book for their mar­ket­ing efforts, includ­ing:

  • How to set up a Face­book page for your hotel.
  • How to tar­get and pro­mote con­tent and adver­tise­ments using Face­book Ads.
  • How to incor­po­rate Face­book Mes­sen­ger to improve cus­tomer expe­ri­ence.
  • How to engage your audi­ence uti­liz­ing real-time video with Face­book Live.
  • How to widen your reach by pro­mot­ing Face­book Check-Ins.
  • How to improve your rep­u­ta­tion by encour­ag­ing Face­book Reviews.

The Face­book mar­ket­ing ecosys­tem tru­ly has all of the tools you need to reach, engage, and grow your audi­ence online. And it’s not just for hotels, I believe these strate­gies are ide­al for any tourist des­ti­na­tion!


Facebook marketing Infographic