Run­ning a start­up and sur­viv­ing the cut-throat com­pe­ti­tion is an achieve­ment. There are myr­i­ad of things that need atten­tion like finances, man­ag­ing the prod­uct, build­ing rela­tion­ships with clients, and more. Every­thing requires exhaus­tive research and an eye for detail. Luck­i­ly, dig­i­tal mar­ket­ing can help with some of these challenges.

If you fol­low suit­able strate­gies and tech­niques, dig­i­tal mar­ket­ing can be a bless­ing to your busi­ness. It can even­tu­al­ly grow your con­sumer base and expe­dite sales. Below are some of the tech­niques we suc­cess­ful­ly prac­tice and imple­ment in our agen­cy’s dig­i­tal mar­ket­ing cam­paigns that can work for any startup:

SEO

SEO plays a lead­ing role in the dig­i­tal mar­ket­ing world. It boosts and opti­mizes a piece of con­tent’s tech­ni­cal set­up so that the pages are more like­ly to appear at the top of a search engine result. Our team fol­lows a mar­ket analy­sis method­ol­o­gy, which includes talk­ing to the client to under­stand their needs and research­ing their com­peti­tors. We then research and use key­words and write meta descrip­tions, which ulti­mate­ly opti­mizes a web­site and improves performance.

 

To help gauge your clien­t’s needs, pre­pare a ques­tion­naire form to be filled out by clients. Ours includes the details relat­ed to their indus­try, ser­vices or prod­ucts they offer, their tar­get audi­ence, min­i­mum and max­i­mum bud­get and their goals in terms of revenue.

Inten­sive research and inter­ac­tive meet­ings with clients helps us to find rel­e­vant key­words using the Key­word Plan­ner tool. For com­pet­i­tive analy­sis, we use audit tools like SEM­rush and Moz, which helps us in track­ing the most effec­tive key­words respon­si­ble for gen­er­at­ing max­i­mum traf­fic on com­peti­tors’ web­sites. The on-page and off-page opti­miza­tion then makes rank­ing more effec­tive. Fol­low­ing this approach can be advan­ta­geous for startups.

PPC

Pay-per-click adver­tis­ing is basi­cal­ly an online mar­ket­ing tech­nique where you only pay for the ad when a con­sumer clicks on it. What adds a feath­er to the cap is that you can cus­tomize ads to appear when par­tic­u­lar search terms are entered, devel­op­ing ads tar­get­ed to a par­tic­u­lar audi­ence. Using this cus­tomiza­tion fea­ture in our search cam­paigns and dis­play adver­tise­ments has shown ben­e­fi­cial results for our clients.

Content Marketing

Con­tent is rul­ing the world, and orig­i­nal and unique con­tent is piv­otal for the growth of every busi­ness. It incites and encour­ages dig­i­tal mar­ket­ing activ­i­ties and acts as a pil­lar of SEO, which is not pos­si­ble with­out qual­i­ty con­tent. Make sure con­tent pro­vides rel­e­vant infor­ma­tion to the user, and make sure your con­tent man­age­ment team focus­es on writ­ing extra­or­di­nary and exclu­sive con­tent with prop­er keywords.

Social Media Marketing

Essen­tial­ly, every sin­gle per­son these days relies on social media to gath­er infor­ma­tion either about a prod­uct or an orga­ni­za­tion. Because of that, social media has become an indis­pens­able part of mar­ket­ing. Brand­ing your orga­ni­za­tion on social media plat­forms helps users have com­pre­hen­sive knowl­edge of your brand.

Depend­ing on your audi­ence, use tools like Pin­ter­est and LinkedIn, and com­mu­ni­cate knowl­edge­able infor­ma­tion to your brand’s users through blogs and arti­cles. This tech­nique can boost traf­fic and con­vert poten­tial clients into customers.

The Importance Of Digital Marketing For Startups

There are diverse rea­sons why star­tups should opt for a pow­er­ful dig­i­tal mar­ket­ing strategy:

Foundation Of Brand Identity

Brand iden­ti­ty refers to the com­po­nents of a busi­ness like logo, font, tagline and oth­er ele­ments that vary it from its com­peti­tors. To reach clients, tra­di­tion­al mar­ket­ing is def­i­nite­ly one option, but that requires hefty amounts of mon­ey, which is not fea­si­ble for star­tups. Online pro­mo­tion and mar­ket­ing estab­lish brand iden­ti­ty in an effec­tive and bud­get-friend­ly way. For online brand­ing, use var­i­ous chan­nels like Twit­ter, Insta­gram and LinkedIn to com­mu­ni­cate with your audi­ence and spread the word.

Augmented Lead Generation

It is manda­to­ry for a start­up to con­vert poten­tial clients into leads, a task that can be ful­filled by mar­ket­ing experts. The best ways to gen­er­ate leads include social media mar­ket­ing, email mar­ket­ing and con­tent mar­ket­ing. There are var­i­ous sources, like e‑books, webi­na­rs and newslet­ters, that con­vey the most appro­pri­ate infor­ma­tion to clients and enhance lead generation.

E‑books are a way to gen­er­ate traf­fic using gat­ed con­tent. This strat­e­gy is basi­cal­ly putting your con­tent behind a form that includes details like name, address and email, which helps in cap­tur­ing infor­ma­tion about the read­er. Inter­net vis­i­tors won’t mind fill­ing out the infor­ma­tion in exchange for val­ue, and the required infor­ma­tion can be used for addi­tion­al pro­mo­tions such as email marketing.

Webi­na­rs allow for seam­less inter­ac­tion with the audi­ence, build­ing har­mo­ny and loy­al­ty. Webi­na­rs are a way to engage prospects with­out being restrict­ed to a par­tic­u­lar loca­tion. The pre­sen­ta­tion should be care­ful­ly orga­nized and man­aged for bet­ter results, which direct­ly affects the num­ber of leads.

Also, star­tups can make use of a call-to-action but­ton on a social net­work­ing site like Face­book that directs vis­i­tors to their newslet­ter. It is impor­tant to write an entic­ing newslet­ter sub­ject line. Hav­ing a goal in mind, like the num­ber of recip­i­ents you want to respond, can gen­er­ate max­i­mum rev­enue for star­tups and can build good rela­tions with prospec­tive clients.

Conversion Rate Development

It is sim­ple to eval­u­ate dig­i­tal ana­lyt­ics and strate­gies. We use Google Ana­lyt­ics, which can mea­sure the amount of traf­fic, dif­fer­ent regions of traf­fic and the num­ber of vis­i­tors to your site pages. This can help you under­stand your bounce or exit rate and site speed, and also pro­vides infor­ma­tion about your con­ver­sion goals.

The con­tem­po­rary world is all about tech­nol­o­gy and dig­i­tal mar­ket­ing. Devel­op­ing and expand­ing your start­up must go hand-in-hand with brand­ing, and online mar­ket­ing is imperative.

SOURCE