What does buying a car have to do with business-to-business purchasing? Maybe more than you think. Fasten your seatbelts and consider this: B2B buyers have B2C lives too. So it makes sense that their experience in the consumer world influences how they research purchases at work.
Now consider this: according to Marketo, 65% of B2B buyers feel marketers could do a better job aligning marketing activities with their preferences–less than half (47%) of B2C buyers feel the same way. It’s clear B2B marketers might want to take a page out of the B2C marketing user manual to forge stronger connections with their customers and reduce friction at every stage of the buyer’s journey.
Understanding how B2C buyers research and purchase will help you optimize your content delivery strategy in no time!