Busi­ness to busi­ness­es buy­ers fac­tor response time into their pur­chas­ing choic­es because it is a crit­i­cal part of any com­pet­i­tive sit­u­a­tion. But how, asks Geoff Webb, from PROS,  do you cre­ate a B2B eCom­merce infra­struc­ture that can han­dle the demands in numer­ous fast-paced industries?

Con­sid­er the rel­e­vance of B2B eCom­merce infra­struc­ture in the case of mak­ing a sale to a cus­tomer.&n