You’ve prob­a­bly heard the sta­tis­tic. More than 50% of busi­ness­es fail in the first year and more than 95% of star­tups fail in the first 5 years. This is the result of a few fac­tors that include mar­ket demand, labor qual­i­ty, lack of fund­ing, poor man­age­ment, poor plan­ning, cash flow issues, and over bud­get­ing mar­ket­ing efforts. The good news is that over half of small busi­ness­es use dig­i­tal mar­ket­ing because it is very cost-effec­tive and high­ly influ­en­tial. With 3.5 bil­lion on the inter­net, there are great ben­e­fits of inter­net mar­ket­ing to cus­tomers that can keep your busi­ness bud­get in check. All you have to do is tap in! 

Where to Start For Digital Marketing Small Business?

If this is your first time for dig­i­tal mar­ket­ing small busi­ness, we’d like to con­grat­u­late you for tak­ing this impor­tant step! You are head­ed in the right direc­tion for increas­ing your busi­ness growth and rev­enue. Before you start, there are a few con­sid­er­a­tions to keep in mind: 

  • Tar­get audi­ence — This is one of the most impor­tant steps you can take to make the most of your social media pres­ence online. Under­stand and know your tar­get audi­ence like the back of your hand. An effec­tive mar­ket­ing cam­paign is built on know­ing who you are mar­ket­ing to so that a con­nec­tion can be made to your brand. There are many social media tools avail­able that will help you do this. Mon­i­tor­ing your data from social media insights will give you a good idea of how to reach your tar­get audi­ence. 

Digital Marketing Done on a Laptop

  • Rela­tion­ship build­ing — The point of using social media is to be social so make sure you are build­ing rela­tion­ships and engag­ing with your audi­ence. Poten­tial cus­tomers like to know that there is more to the pro­file pic­ture than just a cap­tion. Cus­tomers respond to pos­i­tive expe­ri­ences and buy into gen­uine con­nec­tions. It is also a great way to solve cus­tomer issues in real-time and demon­strate the respon­sive­ness of your com­pa­ny. 
  • New oppor­tu­ni­ties — There is so much val­ue in find­ing new oppor­tu­ni­ties in social media. There are var­i­ous social media tools that can be used to search out oppor­tu­ni­ties with oth­er brands that align with your com­pa­ny offer­ings. It can be as sim­ple as a “like” on a pic­ture or send­ing pri­vate mes­sages. Uti­lize these tools to strike up a con­ver­sa­tion and build alliances and part­ner­ships to expand your brand. 
  • Plan — It is chal­leng­ing to come up with orig­i­nal con­tent every day. Plan­ning out your con­tent will help you main­tain engage­ment and con­sis­ten­cy on all social media plat­forms. There are many plan­ning tools on the mar­ket that can be con­nect­ed to all of your social media accounts. Always take into account what con­tent best fits your audi­ence and present it in com­pelling and inter­est­ing ways. Show your unique­ness! 
  • Post — Post­ing con­tent is not enough. Take it a step fur­ther by post­ing the con­tent at opti­mal times when your tar­get audi­ence is the most engaged and active. You can find this infor­ma­tion on your social media insights page or Google Ana­lyt­ics. Whichev­er tool you chose to use, pay close atten­tion to the demo­graph­ics and times of your tar­get audi­ence. You want to find your cus­tomers and not let them find you. 
  • Hash­tag — Using hash­tags may seem like a thing of the past but they are not. Hash­tags are extreme­ly use­ful in broad­en­ing the reach of your post and engag­ing with new and poten­tial cus­tomers. Pop­u­lar hash­tags added to your post will increase your influ­ence and gen­er­ate inter­est where it oth­er­wise would’ve nev­er hap­pened. 

What Are the Benefits of Digital Marketing?

The ben­e­fits of social media are essen­tial­ly end­less. When you con­sid­er that over 3 bil­lion peo­ple use social media for an aver­age of 3 hours a day, social media is the best plat­form for reach­ing your tar­get audi­ence. Here are some of the ben­e­fits of inter­net mar­ket­ing to cus­tomers: 

  • High con­ver­sion rates - One of the best ben­e­fits of dig­i­tal mar­ket­ing is the high con­ver­sion rate opti­miza­tion. This refers to the num­ber of cus­tomers who vis­it your site and take action. At Rosy Strate­gies, we’ve ele­vat­ed con­ver­sion rate opti­miza­tion to new heights and under­stand the nuances of get­ting the most out of social media plat­forms. No mat­ter what kind of busi­ness you own, you’re in busi­ness to gen­er­ate rev­enue. This means that you want to gen­er­ate leads that will most like­ly pur­chase from you. There are many social media tools that can be used to achieve the results you want like pay per click strate­gies. 
  • More tar­get­ed cus­tomers - Anoth­er ben­e­fit of dig­i­tal mar­ket­ing is the abil­i­ty to quick­ly and eas­i­ly access your tar­get cus­tomer. Using the right strat­e­gy and the right tim­ing, you can max­i­mize your online pres­ence to grow your busi­ness many times over. This requires a com­pre­hen­sive and inte­grat­ed mar­ket­ing approach that includes con­tent devel­op­ment, email mar­ket­ing, SEO, and video mar­ket­ing. With all of these dig­i­tal mar­ket­ing chan­nels work­ing togeth­er, your busi­ness will explode. 

Saleswoman Holding a Tablet in Front of a Customer

  • Min­i­mal cost - A favorite ben­e­fit of dig­i­tal media is the low cost. Mar­ket­ing bud­gets are typ­i­cal­ly tight for most small busi­ness own­ers and most social media is essen­tial­ly free. When you com­bine this plat­form with oth­er tra­di­tion­al mar­ket­ing tac­tics, you’ll be able to make addi­tion­al room in your bud­get for oth­er busi­ness expens­es. Reach­ing your tar­get mar­ket is crit­i­cal and is essen­tial for grow­ing your busi­ness. Social media is a low cost but pow­er­ful mar­ket­ing tool that expands your busi­ness reach glob­al­ly. 
  • Influ­ence — Your busi­ness can become an influ­encer using Face­book, Twit­ter, and Insta­gram. The poten­tial for adver­tis­ing is tremen­dous! You have the abil­i­ty to shape user pref­er­ences, deci­sions, and choic­es when you have an effec­tive dig­i­tal mar­ket­ing strat­e­gy in place. Get noticed by the right peo­ple who align with your busi­ness. This is how you build brand loy­al­ty. 
  • Com­pe­ti­tion - You have the oppor­tu­ni­ty to com­pete with oth­er com­pa­nies on social media eas­i­er than you would by using tra­di­tion­al mar­ket­ing chan­nels. Small busi­ness­es require low­er costs with a high­er rate of return and using social media to com­pete with oth­er com­pa­nies on any lev­el puts you in the game quick­ly. When using the right social media strat­e­gy, you can mon­i­tor and run adver­tis­ing cam­paigns with lit­tle to no cost and imme­di­ate out­comes. 
  • Real-time cus­tomer ser­vice - Cus­tomers are using social media to inter­act with com­pa­nies direct­ly for any issues they face with a prod­uct or ser­vice. This is an oppor­tune time to demon­strate your com­mit­ment to excel­lent cus­tomer ser­vice and gen­uine inter­est in your tar­get audi­ence. A well-struc­tured cus­tomer ser­vice strat­e­gy will give cus­tomers the abil­i­ty to rec­om­mend and sug­gest your com­pa­ny to oth­ers. Make sure that you’ve incor­po­rat­ed a human touch in your online engage­ment and pres­ence. It goes a long way! 

Ask About Our Free Consultation Today

Our award-win­ning dig­i­tal mar­ket­ing agency has been rec­og­nized as a top dig­i­tal mar­ket­ing agency in Fort Laud­erdale. We offer a com­plete assess­ment of your whole mar­ket­ing infra­struc­ture and work along­side you to for­mu­late an effec­tive inte­grat­ed mar­ket­ing plan going for­ward. We uti­lize mul­ti­me­dia, brand­ing, SEO opti­miza­tion, and web devel­op­ment tools to help you grow your busi­ness effec­tive­ly and strate­gi­cal­ly. Dig­i­tal mar­ket­ing small busi­ness is no easy task and we are here to make sure you get the most out of all avail­able plat­forms.

Take the next steps and give us a call for a free con­sul­ta­tion today.