TwitÂter’s head of prodÂuct says his team is pausÂing work on the Bluecheck/Verification process to focus on the health of the app ahead of elections.
In March, TwitÂter CEO Jack Dorsey said TwitÂter intends to open verÂiÂfiÂcaÂtion to everyÂone as it works to improve the health of the platÂform. But, accordÂing to a recent update from Twitter’s new head of prodÂucts, Kayvon Beykpour, the comÂpaÂny is pausÂing its work on the verÂiÂfiÂcaÂtion process to give its full efforts over to elecÂtions integrity.
Beykpour shared an interÂnal email he sent his team via his TwitÂter account this week, explainÂing why the comÂpaÂny was stopÂping its work on the Bluecheck/Verification process for now.
From Kayvon Beykpour’s email:
Though the curÂrent state of verÂiÂfiÂcaÂtion is defÂiÂniteÂly not ideÂal (opaque criÂteÂria and process, inconÂsisÂtenÂcies in our proÂceÂdures, exterÂnal frusÂtraÂtions from cusÂtomers), I don’t believe we have the bandÂwidth to address this holisÂtiÂcalÂly (polÂiÂcy, process, prodÂuct, and a plan around how and when these fit togethÂer) withÂout comÂing at the cost of othÂer priÂorÂiÂties and disÂtractÂing the team.
Twitter’s prodÂuct team is focused on inforÂmaÂtion qualÂiÂty as the US midterm elecÂtions are less than four months away. Beykpour says elecÂtions integriÂty is Twitter’s highÂest priÂorÂiÂty, and that once it makes more progress in this area, TwitÂter will address the VerÂiÂfiÂcaÂtion process.
After being plagued with maliÂcious conÂtent durÂing the 2016 elecÂtion cycle, TwitÂter has investÂed much of its efforts this year in improvÂing the health of the app, aimÂing to safeÂguard itself from bad actors, spam and bot activÂiÂty. So far this year, the comÂpaÂny has modÂiÂfied the way conÂverÂsaÂtions hapÂpen, rolled out new politÂiÂcal ad poliÂcies and launched its ad transÂparenÂcy center.
AccordÂing to Twitter’s transÂparenÂcy report released last month, the comÂpaÂny is curÂrentÂly removÂing 214 perÂcent more spamÂmy accounts year over year. Last week, it deletÂed locked accounts from folÂlowÂer lists, resultÂing in users with sigÂnifÂiÂcant folÂlowÂings losÂing, on averÂage, 2–3 perÂcent of their folÂlowÂers.
Beykpour says his team should be able to return to honÂing the VerÂiÂfiÂcaÂtion process in approxÂiÂmateÂly four weeks. AccordÂing to Dorsey’s comÂments from earÂliÂer this year, the comÂpaÂny wants its verÂiÂfiÂcaÂtion process to be scalÂable, and to proÂceed in a way that removes TwitÂter from the process as much as posÂsiÂble to elimÂiÂnate any bias.