As we enter the sec­ond quar­ter of 2019, you will notice that the search engines are becom­ing smarter by the day thanks to the lat­est devel­op­ments in arti­fi­cial intel­li­gence, machine learn­ing and big data analy­sis. Unless your tech start­up is stay­ing on top of these many changes, you can risk see­ing it sink into the deep dark ocean of search engine results. We believe that the solu­tion to your prob­lem is a strong and effec­tive SEO strat­e­gy tai­lored to your busi­ness needs.

Neil Patel, the guru of dig­i­tal mar­ket­ing and one of the world’s top web influ­encers, defines SEO as “the process of opti­miz­ing your online con­tent so that a search engine likes to show it as a top result for search­es of a cer­tain key­word”. The dig­i­tal space is chang­ing faster than ever, the com­pe­ti­tion is fierce, so if you want to make the cut and be list­ed among the top 10 results on SERPs, you should con­stant­ly opti­mize your web­site.

Let’s have a look at 3 game-changing SEO trends to follow in 2019 if you want to boost your tech startup:

Mobile-First Indexing

Accord­ing to an info­graph­ic report pub­lished by SEO Tri­bunal, 52.2% of all online traf­fic in 2018 was gen­er­at­ed through smart­phones and it is pre­dict­ed that by 2019, this num­ber will increase to 63.4%. Google has fore­seen this trend and as of March 2018 start­ed the process of migrat­ing web­sites to mobile-first index­ing. Espe­cial­ly in their ear­ly years, start­up com­pa­nies are very sus­cep­ti­ble to mar­ket changes which means that you should focus more than ever to make sure that your busi­ness web­site is mobile-friend­ly. How­ev­er, this does not auto­mat­i­cal­ly mean “mobile-only”  as there is still a sin­gle index with both mobile and desk­top ver­sions.

The to-do list for tech startups

  • Focus on improv­ing mobile load time;
  • Sep­a­rate URLs for dif­fer­ent devices;
  • Ver­i­fy struc­tured data on your mobile site, as well as on your desk­top ver­sion;
  • Ensure that resources are crawlable;
  • Pre­pare for accel­er­at­ed mobile pages to enhance the user expe­ri­ence.

Voice Search

Accord­ing to a report pub­lished by Search Engine Land, only 3% of the chief mar­ket­ing offi­cers are cur­rent­ly opti­miz­ing for voice search. How­ev­er, 43% of the respon­dents said they would opti­mize their SEO for voice with­in the next 12 months. 32% of them said the changes would take more than a year. In con­trast with the tra­di­tion­al way of search­ing for some­thing online, when address­ing a search vocal­ly, we tend to use longer sen­tences and a much more con­ver­sa­tion­al tone.

The to-do list for startups

  • write for the long-tail queries;
  • strive for the fea­tured snip­pet;
  • opti­mize local voice search, i.e.,make sure you use geo­graph­i­cal­ly rel­e­vant key­words in your con­tent and make sure your busi­ness has a My Busi­ness page which will help your search engine rank­ings;
  • as Siri uses Apple Maps to pro­vide local busi­ness results, make sure your busi­ness also appears on Apple Maps.

Featured Snippets

Google defines fea­tured snip­pets as descrip­tive box­es at the top of Google’s results which help peo­ple more eas­i­ly dis­cov­er what they’re seek­ing, both from the descrip­tion and when they click on the link to read the page itself. By win­ning a fea­tured snip­pet, your startup’s web­site will be dis­played twice on the first page of search results, and this means an increase in your organ­ic traf­fic and con­ver­sions.

The to-do list for startups

  • opti­mize your con­tent to answer ques­tions in short yet infor­ma­tive sen­tences;
  • cre­ate good con­tent that would rank on the first page;
  • use bul­let­ed lists and num­bers, espe­cial­ly for your sub-head­ers.

Final thoughts

As dig­i­ti­za­tion takes over all indus­tries, if you want to boost your tech start­up and remain com­pet­i­tive, you should con­stant­ly opti­mize the con­tent on your web­site, fol­low­ing the lat­est SEO trends on the mar­ket. Get in touch with us today and our SEO spe­cial­ists will help you imple­ment a long-term plan to achieve con­stant results.