Cre­at­ing valu­able con­tent on your web­site through a blog post that demon­strates your exper­tise will help you to build your brand, dri­ve traf­fic and cre­ate leads. But entre­pre­neurs often strug­gle to get enough vis­i­tors to val­i­date the time they spend cre­at­ing and pro­mot­ing their con­tent. How­ev­er, if you write the right type of con­tent and pro­mote it the right way, you are guar­an­teed to get a lot more traffic.

In this article, we outline what you need to do to create your Influencer Group post. Follow the steps below to get the traffic.

1. Find a list of influ­encers in your industry.
You want to iden­ti­fy the peo­ple in your indus­try who have access to the audi­ence you want to get access to. They should be influ­en­tial online, have a large fol­low­ing, a high-author­i­ty web­site and a high­ly engaged community.

Cre­ate a list of these peo­ple and cap­ture their email address­es, if possible.

2. Get start­ed on content.
Think of some­thing your cur­rent and poten­tial audi­ence would love to know the answer to. Reach out to ask the influ­encers to answer that ques­tion for your blog post. The best form of out­reach is email.

How­ev­er, you need to be very con­scious that influ­en­tial peo­ple get a lot of emails. You need to send a per­son­al­ized and thought­ful email ask­ing the influ­encer to pro­vide you with an answer to the ques­tion for your post. Make sure you men­tion that you rec­og­nize them as a key influ­encer, you appre­ci­ate that they don’t have much time and point out the added val­ue by hav­ing them in the post.

Your aim is to get at least 30 key influ­encers in your post.

3. Cre­ate the content.
Cre­ate the post, and include each of the tips from the influ­encers in your post. Make sure to pro­file them with a nice pic­ture and a link back to their web­site. Cre­ate a pic­ture that includes all the influ­encers in one image, sim­i­lar to the fol­low­ing. You’ll see why in a minute!

4. Reach out to the influencers.
Send an email to the influ­encers telling them about the post. Don’t ask them to share it, because they know you want them to do this. Thank them for their con­tri­bu­tion and, if the post is already prov­ing to be pop­u­lar with your audi­ence, make sure you men­tion this.

5. Start your social media promotion.
Cre­ate tweets spread out over a month, with a tweet a day that high­lights one tip from one influ­encer. Cre­ate a Face­book and Google+ post and include the group image in the post. Peo­ple will start tag­ging peo­ple they know in the post. Share across oth­er chan­nels. Boost the post with some paid promotion.

You have cre­at­ed a great piece of con­tent, so it’s time for aggres­sive promotion.

Blog­ging is very tac­ti­cal. You cre­ate con­tent for a spe­cif­ic rea­son, in a spe­cif­ic for­mat and pro­mote it in a spe­cif­ic way. Once you under­stand the for­mu­la for blog­ging suc­cess, it’s just a mat­ter of putting in the work. The tac­tic above typ­i­cal­ly pro­duces excel­lent results.

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