Want to sky­rock­et your con­tent pro­mo­tion?
Keep read­ing to learn about 11 tools you can use to design art­work, tools to help you with your con­tent out­reach strat­e­gy, and some great tools for paid pro­mo­tion.

Tools to Help You Create Eye-Catching Visuals

Art­work is almost every con­tent marketer’s best friend.
Visu­als have become inte­gral to most mar­keters, with “85 per­cent of them using visu­als in their mar­ket­ing and 73 per­cent plan­ning on increas­ing their use of visu­als,” accord­ing to a Social Media Exam­in­er report,
OK, but how does design­ing a visu­al actu­al­ly affect a mar­ket­ing strat­e­gy?
Instead of telling the online world how much does visu­al con­tent mat­ter, folks at Ven­gagge, a plat­form for design­ing info­graph­ics, rolled up their sleeves and sur­veyed 300 dig­i­tal mar­keters to find out how visu­als influ­enced their mar­ket­ing strate­gies in 2016.
Need­less to say, they dis­cov­ered a lot of inter­est­ing details, such as the fact that a mind-bog­gling major­i­ty of mar­keters (71 per­cent) spend only five hours a week on cre­at­ing visu­als.
They also find out that DIY tools are still on top of a marketer’s list for cre­at­ing visu­als.
The biggest chal­lenge fac­ing mar­keters? Con­sis­ten­cy.
Can you relate?
If so, check out these tools.

1. Canva

Can­va is a tool for cre­at­ing sta­t­ic images and GIFs.
What’s so great about it is the fact that it’s 100 per­cent free, unless you want to add some extra paid fea­tures.
And this free tool has a lot to offer.
Can­va has a huge vari­ety of free images and pho­tos.
Besides that, it has tons of tem­plates for every social media chan­nel you can think of.
You can also find tem­plates for var­i­ous pro­mo­tion­al mate­r­i­al: e‑books, pre­sen­ta­tions, white papers, resumes – you name it!
I rec­om­mend you to cre­ate your own account and invite your cowork­ers, friends, and oth­er like-mind­ed indi­vid­u­als to share your designs and col­lab­o­rate with one anoth­er.
Anoth­er cool fea­ture a lot of peo­ple don’t know exists is an option of adding your own brand iden­ti­ty kit, where you can set up your col­or schemes, as well as upload your logos and fonts.

2. Vengagge

Ven­gagge pro­vides free graph­ic design soft­ware, and is sim­i­lar to Can­va
Except here, info­graph­ics are the main focus.
So if you’re on a shoe­string bud­get and want to bright­en your mar­ket­ing plan with some­thing more visu­al­ly appeal­ing, then Ven­gagge is the right tool for you.
Remem­ber the ? Well, turns out that accord­ing to that Ven­gagge sur­vey I men­tioned ear­li­er in this post, 41.5 per­cent of online mar­keters believe info­graph­ics are the most engag­ing type of visu­al.
Plus, info­graph­ics attract lots of links and shares.
So con­sid­er craft­ing a info­graph­ic using Ven­gagge.

3. Raw Shorts

Want to demon­strate the core func­tions and ser­vices of your busi­ness through explain­er videos – for free?
Raw­Shorts has you cov­ered.
If you’ve been strug­gling to hire a video pro­duc­er, this soft­ware can seri­ous­ly save you all that effort.
Over­all, videos impact audience’s reach and engage­ment great­ly.
Online users spend on aver­age 2.6x more time on pages with video than with­out, and 4x as many cus­tomers would rather watch a video about a prod­uct than read about it.
A lot of brands switched to using video con­tent because it’s a big­ger pri­or­i­ty for Face­book com­pared to reg­u­lar sta­t­ic con­tent. In fact, peo­ple watch 100 mil­lion hours of video on Face­book every day.
Tools to Help Your Out­reach Strat­e­gy
If you haven’t planned out an out­reach strat­e­gy in great detail, chances are high that your con­tent won’t get enough social impres­sions and links.
Luck­i­ly, many mar­ket­ing tools can facil­i­tate the research of influ­encers and their con­tact details.
Some are great for cre­at­ing lists of experts for your future com­mu­ni­ca­tion with them, and some help you with oth­er impor­tant parts of an out­reach strat­e­gy.

4. Buzzsumo

Buz­zsumo is must-have tool for orga­niz­ing your out­reach strat­e­gy and mak­ing it much smoother.
This tool is most famous for find­ing out what con­tent is pop­u­lar by top­ic or on any web­site.
Buz­zsumo also has a report that allows you to see who shared sim­i­lar con­tent. That’s how you can find peo­ple for your out­reach list.
Anoth­er great report in Buz­zsumo pro­vides you with the list of influ­encers with­in the top­ic of your con­tent piece.
What you need to do is to sim­ply type in a your key­words (e.g. “con­tent mar­ket­ing”), and the search but­ton will get you a list of those influ­encers.

5. Hunter.io

Want to reach out to an expert via email but don’t have their email address?
Hunter.io will help you find it.
This tool will let you imme­di­ate­ly locate the email address­es behind the web­site you’re brows­ing.
When you click on Hunter’s icon (Chrome exten­sion), you get a list of peo­ple with their names, work email address­es, social net­works, job titles, and the pub­lic sources where this data has been col­lect­ed.
François Grante, a founder at Hunter, says that all the email address­es are returned with a qual­i­ty score that eval­u­ates the con­fi­dence that they are accu­rate.

6. BuzzStream

In a world of con­tin­u­ous con­tent cre­ation, Buz­zStream helps mar­keters build the rela­tion­ships with influ­encers, mak­ing your out­reach process more orga­nized, espe­cial­ly when it comes to ana­lyz­ing open and response rates.
Buz­zStream makes the time-con­sum­ing job of email out­reach and link build­ing less stress­ful.
With Buz­zStream, you can eas­i­ly man­age your prospect list, add con­tacts to your cam­paign, and auto­mat­i­cal­ly assem­ble web­site and social met­rics.
To add influ­encers to your list and pull up their con­tact infor­ma­tion, you can either upload a list of URLs from CSV, or you can use their Buzzmak­er tool to mark web­sites from your brows­er.
The tool will show you what­ev­er con­tact infor­ma­tion it can find, and lists the names with their domain author­i­ty, social media fol­low­ing, and oth­er met­rics so that you can eas­i­ly orga­nize the influ­encers in your list.
You can use this tool to keep track of link devel­op­ment projects and check the sta­tus of every cur­rent cam­paign.
Buz­zStream also lets you fol­low up, track cam­paign progress, and share tasks with your team mem­bers.

7. Ninja Outreach

Even though peo­ple often call this “anoth­er blog­ger out­reach tool”, Nin­ja Out­reach stands out from the crowd by pro­vid­ing a plat­form for regard­less of geo­graph­i­cal loca­tion or lan­guage.
I like this tool for its per­son­al­iza­tion of tem­plates and email track­ing sta­tis­tics.
You can search for influ­encers with the use of key­words, and then seg­ment your list using fil­ter tags such as blog­gers, influ­encers, and com­pa­nies
What’s more, they have an influ­encer data­base from Insta­gram and Twit­ter that you can search through. The tool will pull up con­tact infor­ma­tion for all results you get.

Tools to Improve Paid Content Promotion

Paid pro­mo­tion is a great addi­tion to your organ­ic mar­ket­ing efforts, espe­cial­ly if you know how to cre­ate the right kind of ads and select rel­e­vant audi­ences. It plays an essen­tial role on social media plat­forms.
Twit­ter, for exam­ple, requires you to cre­ate laser-tar­get­ed audi­ences.
If you don’t con­sid­er cre­at­ing cus­tom user lists, then pro­mot­ing your con­tent on Twit­ter is a waste of your time and mon­ey.
Because your con­tent will be viewed and shared by thou­sands of bots, rather than actu­al peo­ple.
That’s why you have to spend some time man­u­al­ly putting togeth­er a list for Twit­ter.
Unfor­tu­nate­ly, you can’t do the same trick on Face­book. How­ev­er, there are a cou­ple of tools that will assist you in set­ting up and fine-tun­ing your adver­tis­ing cam­paigns.

8. FollowerWonk

This tool allows you to cre­ate a cus­tom audi­ence that you can use to boost the per­for­mance of your Twit­ter posts.
The first big advan­tage of Fol­low­er­wonk is that you can export fol­low­ers of any Twit­ter account into a sep­a­rate file and fil­ter out bots.
All of that is pos­si­ble thanks to the fol­low­ing Fol­low­er­Wonk met­rics:
Infor­ma­tion about account reg­is­tra­tion

The num­ber of tweets a spe­cif­ic account has­The per­cent­age of retweets of a cer­tain account (bots don’t post orig­i­nal tweets, they retweet)
Influ­encer score­An­oth­er great fea­ture is the ‘Search bios’ tab. This enables you to select the Twit­ter users who are most like­ly to engage with you and con­tent you share.
Engag­ing with active and influ­en­tial Twit­ter users relat­ed to your indus­try can sig­nif­i­cant­ly improve your con­tent per­for­mance.

9. Listpedia

List­pe­dia is a cura­tion tool. It helps you find oth­er peo­ple and accounts on social media on a cer­tain top­ic, in a cer­tain region, men­tion­ing a spe­cif­ic skill.
Here’s how it works: you can cre­ate what­ev­er lists you wish, they become avail­able to any­one to sub­scribe to these lists on Twit­ter or to fol­low those accounts direct­ly.
You can also “Watch” the lists to get noti­fied of new­ly added accounts, upvote a list, export into an Excel file, or, update it and cre­ate your own ver­sion of it.
This solu­tion will lit­er­al­ly export any list you’d like.
Actu­al­ly, if you know any com­pa­ny that has lists of experts or influ­encers with­in your indus­try, then this will save tons of time and effort.
You can sim­ply import those lists with the help of List­pe­dia and then upload them direct­ly to Twit­ter. Voila!

10. CompanionLabs

Set­ting up a Face­book ad cam­paign isn’t child’s play. If you want to be sure that your bid­ding strat­e­gy is strong with­out the need to con­stant­ly tweak things here and there.
That’s where Com­pan­ion­Labs can help you.
This tool focus­es on man­u­al bid­ding opti­miza­tion on Face­book. If this is a ser­vice you’re seek­ing, Com­pan­ion­Labs is def­i­nite­ly a good choice.
The set­up process only takes three min­utes. You just need to plug-in the tool so that it can ana­lyze all your run­ning ads and begin mak­ing improve­ment rec­om­men­da­tions.
Com­pan­ion­Labs can also help you with Face­book bid­ding opti­miza­tion.
If you seek an all-in-one tool that will show you how to start adver­tis­ing smarter on LinkedIn or Twit­ter, then Com­pan­ion­Labs won’t be a good match for you.

11. AdEspresso

If work­ing with Face­book Ads doesn’t excite you much (because of its poor UX), then maybe AdE­spres­so can turn things around for you.
It is yet anoth­er mar­ket­ing tool for a com­pre­hen­sive Face­book adver­tis­ing. But it has an awe­some fea­ture that allows you to check out the most pop­u­lar ads in a cer­tain indus­try.
This gives you a great oppor­tu­ni­ty to learn what type of con­tent works best and what kind of pic­ture gets more impres­sions.