Social Media Marketing Trends to Anticipate for 2018

Mar­ket­ing with social media is one of the most effec­tive ways to com­mu­ni­cate with con­sumers and gain trac­tion with poten­tial brand loy­al­ists. Stay­ing on top of your social strat­e­gy and evolv­ing trends is essen­tial to your con­tin­ued suc­cess on your select­ed platforms.

Check out the trends below to con­tin­ue lead­ing your indus­try in the new year. 

2018 Future Social Media Trends

Generation Z

Mil­len­ni­als final­ly take a back­seat to gen­er­a­tion Z, whose aver­age age is 22 and prefers to spend time on social apps such as Insta­gram and Snapchat.

Digital Hangouts

Brands can join and host dig­i­tal hang­outs, bring­ing con­sumers across the globe togeth­er to expe­ri­ence one mes­sage together. 

Augmented Reality

Aug­ment­ed real­i­ty will slow­ly begin to infil­trate social media plat­forms, mak­ing it pos­si­ble for con­sumers to engage in vir­tu­al real­i­ty with each oth­er from across the globe. 

Twitter Departure

With a recent loss of NFL stream­ing rights to Ama­zon, brands are pulling away from Twit­ter and focus efforts and invest­ments elsewhere. 

Live Streaming

Live stream­ing start­ed as a gim­mick fea­ture on plat­forms, but it is now hoped for and even expect­ed by con­sumers from brands dur­ing events and dai­ly affairs. 

Instagram Stories

Posts con­tin­ue to be curat­ed while sto­ries give con­sumers an all-access pass to behind the scenes footage and con­stant con­tact with your brand.

Influencer Marketing

Influ­encers are increas­ing­ly impor­tant as their vote and voice weighs heav­i­ly on their fol­low­ers and yours. 

Platform Governance

With Facebook’s recent back­lash for fake news dur­ing the U.S. Pres­i­den­tial elec­tion, plat­forms will become increas­ing­ly mon­i­tored and sur­veilled, bar­ring the pos­si­bil­i­ty of false adver­tis­ing and messaging. 

Inter­est­ed in learn­ing more about upcom­ing trends and tools for social media mar­ket­ing? Reach out to us at Rosy Strate­gies for a com­pre­hen­sive analy­sis of your cur­rent social strat­e­gy and the best plan for imme­di­ate improvement.