You can sell a house, right? It’s easy (well, for you)! So what’s so dif­fer­ent about sell­ing your­self to win busi­ness and the oppor­tu­ni­ty to sell even more list­ings?

How to mar­ket a house for sale is not so dif­fer­ent from how to get cus­tomers in real estate. It takes research, mar­ket­ing strat­e­gy, and patience. Oh, and maybe a bit of expert coun­sel.

Let’s take a look at some of the best tips for mar­ket­ing your­self as an agent.

How to Advertise Yourself as a Real Estate Agent:

Referral Program

Refer­ral and repeat busi­ness accounts for over 80% of real estate trans­ac­tions. That’s four-fifths! You already have an incred­i­ble con­sumer base in the palm of your hands — ask them to help you out. Cre­ate an incen­tive for refer­rals or try an auto­mat­ed refer­ral cam­paign pro­gram.

Website Leads

Is your web­site opti­mized to cap­ture infor­ma­tion from leads? Web traf­fic offers a huge num­ber of peo­ple to poten­tial­ly con­vert into clients. Make sure you have cap­ture forms on all your pages to get the nec­es­sary infor­ma­tion (name, phone num­ber and email address will do).

Email List

How is your email list look­ing? Could it be grow­ing? Can you improve your open rates? Email mar­ket­ing has over  4,000% ROI in the USA, so it’s a tac­tic you want to stay on top of.


Prospec­tive clients want to hear about what a joy it is to work with you, so ask cur­rent clients right away after a sale clos­es to write you a review. Their words will go a long way with new leads.

For more of the best insight on real estate agent adver­tis­ing, reach out to us at Rosy Strate­gies. We’re here to help you devel­op and fol­low a mar­ket­ing strat­e­gy that pro­motes your max­i­mum real­ty poten­tial.