How Video Content Marketing Can Improve Your SEO?

Are you look­ing for effec­tive ways to con­nect with your audi­ence and build your brand? Cre­at­ing SEO video con­tent should be on your list of mar­ket­ing pri­or­i­ties for the fol­low­ing year. A recent Cis­co research study found that SEO video will con­tin­ue to dom­i­nate con­sumer online traf­fic. Before cre­at­ing an impact­ful video SEO strat­e­gy, we’ll share how devel­op­ing video con­tent can help expand your business.

What is SEO Video Marketing? 

Con­tent mar­ket­ing trends are con­stant­ly chang­ing, with new plat­forms intro­duced reg­u­lar­ly. It may be chal­leng­ing to keep up with the num­ber of social media tools avail­able, but SEO video mar­ket­ing basics remain the same. It is a mar­ket­ing tool that allows you to incor­po­rate videos into all media plat­forms you use to pro­mote your busi­ness. Video plays an impor­tant role in effec­tive dig­i­tal mar­ket­ing strate­gies because it pro­vides engag­ing, visu­al con­tent that is attrac­tive to cur­rent and poten­tial cus­tomers. All suc­cess­ful video SEO strat­e­gy con­sists of these elements: 

• Plan­ning — When plan­ning a strat­e­gy for SEO video mar­ket­ing, it is impor­tant to have spe­cif­ic goals and objec­tives in mind. Know­ing what you want to accom­plish with video con­tent is the first step. The next steps include oth­er sig­nif­i­cant aspects of SEO strat­e­gy like gain­ing insights about your audi­ence, under­stand­ing your com­pe­ti­tion, estab­lish­ing a video mar­ket­ing fun­nel, and plan­ning how the con­tent will be distributed. 
• Cre­at­ing — This is the fun part. Before tak­ing steps to cre­ate SEO video con­tent, think about the objec­tives and goals you’ve estab­lished and deter­mine the best way to con­vey them through video. There are sev­er­al ways to cre­ate pow­er­ful SEO videos, includ­ing edu­ca­tion­al, infor­ma­tive, and promotional. 
• Mar­ket­ing — Last but cer­tain­ly not least is mar­ket­ing. Build­ing brand aware­ness starts from set­ting up a mar­ket­ing fun­nel to SEO video con­tent dis­tri­b­u­tion. The goal of B2B SEO video con­tent mar­ket­ing is to suc­cess­ful­ly gen­er­ate leads that even­tu­al­ly lead to increased sales. 

Video SEO Strategy and Your Business

Won­der­ing how video SEO strat­e­gy can boost your busi­ness and online traf­fic? Look no fur­ther than these five points. Here’s how video con­tent mar­ket­ing can improve your SEO: 

• Opti­miz­ing for Mobile — Every­one has a cell phone! Nowa­days, most poten­tial cus­tomers are search­ing for busi­ness­es or watch­ing a video from a mobile device. The use of mobile has quick­ly sur­passed the use of PCs or lap­tops for every­thing from enter­tain­ment to edu­ca­tion. Research indi­cates that mobile inter­net makes up 51% of total online traf­fic. While peo­ple still pre­fer to use PCs to watch videos, mobile opti­miza­tion is impor­tant for con­sumers to reach your busi­ness quick­ly and easily. 
• Meta­da­ta — What is meta­da­ta? It refers to the descrip­tion of your con­tent that is dis­played in response to a search engine request. Meta­da­ta can come in many forms, includ­ing meta tags, meta titles, and meta descrip­tions that are used by a search engine to rank your con­tent. All meta­da­ta you cre­ate should incor­po­rate key­words in titles, descrip­tions, or oth­er infor­ma­tion that makes it easy for search engines to ana­lyze and rank. 
• Sitemaps — For busi­ness­es devel­op­ing a large amount of SEO video con­tent and strug­gling to rank in search engines, a sitemap will be ben­e­fi­cial. It is a text file that con­tains essen­tial data about your videos. Sitemaps are a strate­gic way to inform search engines about the con­tent of your video while tar­get­ing poten­tial cus­tomers. It is a high­ly effec­tive way to help Google redi­rect traf­fic to your videos. 
• Share — Shar­ing SEO video con­tent is rapid­ly becom­ing the norm, and it seems to be grow­ing in pop­u­lar­i­ty as more social media plat­forms are built around the use of video. Some of the best plat­forms to share SEO video con­tent are Tik­Tok, Face­book, Insta­gram, YouTube, and Insta­gram. While Tik­Tok is a rel­a­tive­ly new plat­form, its mete­oric rise in pop­u­lar­i­ty in the past few years attracts one bil­lion annu­al users. There are ana­lyt­i­cal insights pro­vid­ed by every plat­form so you can track how your SEO video is trend­ing. The more engag­ing your video is, the more like­ly your con­tent will be ranked and noticed by Google. 
• Engage­ment — After cre­at­ing a great video and dis­trib­ut­ing it to all social media plat­forms, it’s impor­tant to track engage­ment. Adding a call to action will help encour­age users to like, share, and com­ment on your SEO video and help spread the word. This will help boost your online pres­ence and pop­u­lar­i­ty while dri­ving more traf­fic to your pages and increas­ing your SEO ranking! 

We Know Video Content SEO

As award-win­ning SEO mar­ket­ing experts, we have our fin­gers on the pulse of the lat­est trends, top­ics, and tech­nolo­gies regard­ing social media. We also have a good under­stand­ing of how to meet our clients’ needs and busi­ness objec­tives. For busi­ness­es that are new to video SEO strat­e­gy, it can be over­whelm­ing. By out­sourc­ing SEO video mar­ket­ing, clients can focus on oth­er aspects of their busi­ness while we do the heavy lift­ing. Some of the ben­e­fits of imple­ment­ing a video SEO strat­e­gy include: 

• Improves cred­i­bil­i­ty and trust — Great SEO video con­tent gets ranked well on Google. If you man­age to be ranked on the first page, poten­tial cus­tomers are more like­ly to click on your links. Research shows that most search engine users trust Google’s algo­rithm and are less like­ly to click on the fol­low­ing pages. 
• Pro­vides 24/7 pro­mo­tion — Unlike peo­ple, search engines do not clock off at five or stop with bud­get cuts. Instead, they con­tin­ue to pro­vide a busi­ness with non-stop web­site pro­mo­tion based on SEO video rank­ings. By imple­ment­ing a video SEO strat­e­gy, you’ll have round-the-clock engag­ing adver­tis­ing ready for search engine users look­ing for your prod­ucts or services. 
• Reach­es every­one — Most orga­ni­za­tions have sev­er­al tar­get audi­ences they are try­ing to reach and use dif­fer­ent mar­ket­ing strate­gies to accom­plish their objec­tives. With a video SEO strat­e­gy, you can reach all audi­ences using intent-dri­ven keywords. 
• Opti­mizes user expe­ri­ence — Video SEO strat­e­gy is all about the user expe­ri­ence. A pos­i­tive expe­ri­ence con­sists of mobile com­pat­i­bil­i­ty, few pop-ups, and fast-load­ing web­site links. High bounce rates can deter Google from rank­ing your video, decreas­ing web­site traf­fic significantly. 

Give us a call today to dis­cuss our free mar­ket­ing audit and how we can help with SEO strategy!