Marketing Reach via Email
Expand your marketing reach by boosting your email list and incorporating email as a large part of your current strategy. Email is one of the most effective ways to remind consumers that you still exist and are operating to meet and fill their product or service needs.
If you’ve already started an email campaign, great! This post will help you amplify your current efforts. If you have yet to begin an email strategy, no problem. But, pay attention closely as everything in this post can dramatically benefit your marketing and business endeavors.
What Is Email Marketing?
Email marketing is the strategic use of electronic mail to increase brand awareness, engage with current and prospective customers, and sell more goods and services. Email campaigns are curated thoughtfully and used to effectively drive more traffic to a business site to convert to sales.
Is Email an Effective Way to Increase Brand Exposure?
Pending campaign thoughtfulness, email can be a powerful way to increase brand exposure. Every day, consumers check their email, and you have an opportunity to make a touch-point and add something positive to their morning or afternoon.
With consistent and creative email crafting, this digital marketing strategy can be one of the most effective ways to earn customers’ trust and develop a long-term, loyal relationship.
Targeted Email Marketing
Now that you’re ready to learn about marketing via email, one of the most important notes is about personalization. Every single email should be personalized to the individual consumer, and this isn’t limited to addressing them by name. This includes updates on services/topics that may be of interest to them, extending offers on items they’ve recently viewed, asking for an opinion on items they’ve purchased, and inviting them to digital experiences based on the content and goods they tend to consume (or show interest in consuming) on your site. Understanding consumer habits and preferences, then, is essential to successful email marketing.
Follow along below to learn more about the importance of targeted emails and other tips for achieving your marketing goals.
How to Reach Your Email Marketing Goals
Every great strategy has key objectives in mind; a successful strategy includes a campaign that can accomplish these goals. To help you achieve your desired email campaign results, we’ve set out our expert advice. Follow our team’s insight as you target your audience and email incentives.
- Know your consumer
- Increase reach via email marketing
- Welcome new visitors (with an incentive)
- Present an irresistible offer
- Personalize as much as possible
- Test and track changes to copy
Know Your Consumer
First and foremost, know who you’re talking to and who you’re emailing. Take the time to research and categorize your consumers by demographic, behavior, and interests. Invest in this initial investigative period, as the insights you find will lead your strategy throughout the campaign. If you don’t already track your customers’ and visitors’ online and shopping habits, make this a top priority.
Increase Reach Email Marketing
You’ve probably heard a lot of talk about an email list — that’s because email lists can help grow your business by increasing your overall marketing reach. Requesting emails from shoppers and prospective buyers allows you to build an extensive list from which you can promote, sell, and engage. If you’re having trouble building your list, get creative with list incentives — can a list warrant a shopping discount? Subscription to a relevant newsletter or an early access sneak peek? Maybe it could be required to get an invite to a future event or sale?
Welcome New Visitors (With an Incentive)
Once you have emails collected, the first email to send is always a welcome email. Welcoming new shoppers is the best way to make a great first impression. Sweeten up the message by offering an exclusive first-timer discount at checkout. You might also include a list of items the new customer was browsing, each with supplementary information, photos, and special first-purchase rates. For professional services, offer a checklist or free initial consultation.
Present an Irresistible Offer
Offering a small discount is commonplace in welcome emails. However, you can gain more traction by offering a more enticing offer, such as a large discount or a free item with purchase. And if you don’t want to give the product away (or reduce its price), you might think of creating an exclusive opportunity such as getting to be the first to know about new products, sales, or events. Your offer goes back to the first point about knowing your consumers — the better you know your buyer, the more easily you can create an incentive they’ll take.
Personalize as Much as Possible
As often as possible, personalize your emails. This includes using your customer’s first name, everytime, and going above and beyond by signing off with your first name. Adding your name at the end of an email helps to make the message more personal than it would be coming from a ‘team’. Beyond using names, you can point to content, trends, products, or services that your consumers have either browsed or would be interested in based on browsing habits. Each email is an opportunity to curate a personal shopping experience and an intimate conversation between you and the consumer.
Test and Track Changes to Copy
Always test your email copy by sending different emails to similar audience groups. You might even send two different emails to the same consumer and see which one gets opened. You’ll want to play around with this trial-and-error method to find the messaging and copy that works best for your buyers.
Now, let’s look at a few ideas for what to include in the body of emails.
Tips for Email Marketing
- Try email marketing articles: If you want readers to get up to speed on a current event, a thought-piece or content on your blog, include a hyperlink in your email or include the article copy in the email itself.
- Experiment with video and mixed media: Change up your email bodies by including photography, graphics, videos, interviews, and infographics. Wherever possible, mix up the available media.
- Set goals before dispatch: Before crafting and sending the email, be sure to have an objective to which you can measure the result of your campaign.
- Set up a tracking system: If you are not tracking results, you’re missing out on a huge information opportunity to better understand which headlines, subject lines, and offers consumers are willing and excited to open.
- Analyze and implement data findings: Once you track email habits, organize your findings and adjust the necessary components. Each refinement will get you closer to the desired result.
Have you explored email for marketing purposes? If so, we’d love to hear about it. Let us and our fellow readers know about your experience, and how your strategy has helped benefit your business. If you have any tips to share, we’d love to hear those too!
Rosy Strategies is here to handle all of your digital marketing needs. And, when it comes to email marketing, our team is proficient at every step of the process. We can help guide you from your initial strategy, through execution and setting email automation.
To learn more about our services and get started with your game-changing email marketing plan, get in contact with our team today.