6 Tips for Lawyers Writing the Perfect Social Media Bio

Law offices have reopened around the coun­try, but online busi­ness con­tin­ues to boom! Unprece­dent­ed leg­is­la­tion con­tin­ues to be updat­ed, and every­one is look­ing for a solu­tion to their prob­lem that only a law expert can solve. This means that more peo­ple will be look­ing online for lawyers who can help them make sense of what is hap­pen­ing. A lawyer bio can be what makes the dif­fer­ence between you and anoth­er lawyer down the street. We’ll share the secrets of cre­at­ing good social media bios for lawyers and how you can imple­ment them into your online pres­ence. Think of it as the ele­va­tor pitch going digital!

How to Write the Best Social Media Lawyer Bio

Many lawyers over­look the impor­tance of craft­ing an effec­tive online pres­ence, espe­cial­ly the social media bio. It is gen­er­al­ly filled out in a hur­ry with lit­tle thought and then for­got­ten. This can be dam­ag­ing to your brand and busi­ness in the long run. Cre­at­ing a lawyer bio feels like an after­thought, but it’s so much more than that. It is a pow­er­ful tool and the first impres­sion of your exper­tise to a poten­tial client. 

In fact, your lawyer bio is viewed more than your social media con­tent. It is the final piece of infor­ma­tion that a read­er sees when they decide to trust you. For this rea­son, it is in your best inter­est to make this last­ing impres­sion your best one. Here’s how to do it: 

• Brief - The most impor­tant and impact­ful rule of cre­at­ing an effec­tive lawyer bio is to make the most of the small space avail­able. Some social media plat­forms pro­vide more space than oth­ers, but most give just enough room for a few sen­tences. When cre­at­ing a great social media bio, you should think of it as a catchy head­line. Sim­i­lar to an eye-catch­ing head­line above an arti­cle that cap­tures a reader’s atten­tion, your lawyer bio should grab the atten­tion of a poten­tial client look­ing for the best lawyer to solve their prob­lem. Any con­tent that you share should lead them to your expla­na­tion of why you’re the most qual­i­fied to han­dle the job.
• Show and Tell - When peo­ple look at your pro­fes­sion­al social media bio, they are more inter­est­ed in what you can do for them than who you are. The key is to stand out from your com­peti­tors by demon­strat­ing why you are dif­fer­ent from the rest to your tar­get audi­ence. The best social media bio exam­ples sound dif­fer­ent than every­one else because they high­light events and skills that stand out in their area of prac­tice. You can accom­plish the same results by explain­ing your sig­nif­i­cant accom­plish­ments as well as your pro­fes­sion­al and edu­ca­tion­al back­ground. Allow these points of inter­est to speak for them­selves in cre­ative ways.
• Orig­i­nal­i­ty — A major­i­ty of social media bio exam­ples for lawyers are bland and imper­son­al. This is often the result of a lawyer’s social media bio writ­ten in a hur­ry. The best way to avoid this neg­a­tive impres­sion is to take your time and think about what you want to con­vey in the most authen­tic way pos­si­ble. Stand­ing out from your com­pe­ti­tions will take some cre­ative orig­i­nal­i­ty that may be in the form of a per­son­al state­ment explain­ing what you do and why you do it. 

Rise Above the Competition

This can be a chal­lenge since most law firms look for uni­for­mi­ty, result­ing in every­one sound­ing alike. Rise above the com­pe­ti­tion with a per­son­al touch that explains why your work is impor­tant to you. When look­ing over social media bio exam­ples, you’ll find a pat­tern of overused buzz­words in many pro­fes­sions. Poten­tial clients look­ing for help will see the social media bio sim­i­lar­i­ties, and they will lose their meaning. 

• Approach­able — Social media plat­forms are all about being social, so don’t be afraid to project an image of approach­a­bil­i­ty and friend­li­ness. Using the words “I” and “me” can bring a per­son­al touch to your lawyer bio. Although a busi­ness pro­file should be pro­fes­sion­al, there is a fine line between pro­fes­sion­al­ism and appear­ing unapproachable. 

The key is to project a pro­fes­sion­al image while cre­at­ing a gen­uine con­nec­tion with your audi­ence. All good social media bios show a lit­tle per­son­al­i­ty while dis­play­ing skills and accom­plish­ments. Let poten­tial clients know you are human by say­ing some­thing about your com­mu­ni­ty involve­ment, inter­ests out­side of work, fam­i­ly life, and hobbies. 

• Key­words — Good social media bios are full of key­words! Keep­ing SEO top of mind even when cre­at­ing your lawyer bio is impor­tant because it’s the per­fect oppor­tu­ni­ty to incor­po­rate the key­words into your per­son­al state­ment. This may be an expla­na­tion of your ser­vices, edu­ca­tion, notable clients, and accomplishments. 

Any short bio can be rich with key­words that make it eas­i­er for poten­tial clients to find you in a quick Google search. A well-writ­ten lawyer bio has a high chance of rank­ing well for a vari­ety of SEO-dri­ven phras­es and key­words. Take every oppor­tu­ni­ty to max­i­mize your social media pres­ence, includ­ing your lawyer bio. 

• Best prac­tices — Tak­ing all of the pri­or points into con­sid­er­a­tion, imple­ment­ing these best prac­tices into each social media bio is the next step. You can max­i­mize the space for your lawyer bio in the most pop­u­lar online plat­forms like Linkedin, Face­book, and Twit­ter. Here’s how to do this effectively: 
• Linkedin - Linkedin is the largest pro­fes­sion­al social net­work­ing plat­form with 740 mil­lion active users and pro­vides the most space for your lawyer bio! Since this plat­form auto­mat­i­cal­ly mon­i­tors your social media bio engage­ment, it is in your best inter­est to fill it out com­plete­ly. Include ref­er­ences to your web­site, and any oth­er infor­ma­tion you feel is rel­e­vant to a poten­tial client decid­ing to hire you. Linkedin gives you more oppor­tu­ni­ties than any oth­er plat­form to sell your pro­fes­sion­al skills using SEO-dri­ven key­words, phras­es, and links. 

One of the great­est aspects of using Linkedin is the abil­i­ty to go into more detail about what you do as a lawyer. Many of the best social media bio exam­ples for this plat­form are more detailed and lengthy. While dis­cussing your pro­fes­sion­al accom­plish­ments is crit­i­cal, try to inte­grate a degree of human­i­ty into your lawyer bio with inter­ests out­side of work.

• Face­book — Face­book is the most pop­u­lar social media plat­form for over 2 bil­lion active users. It is safe to say that hav­ing a pro­fes­sion­al social media bio on this site can sig­nif­i­cant­ly impact your busi­ness when you take advan­tage of all of the options avail­able to you. Use your main page to cre­ate a short intro­duc­tion and thor­ough­ly fill out your profile’s “About” section. 

Be sure to com­plete the addi­tion­al sec­tions avail­able with dif­fer­ent SEO key­words and phras­es. Your social media bio for Face­book should include web­site links to your per­son­al and busi­ness pages. 

• Twit­ter — With almost 200 mil­lion active users, Twit­ter is one of the most impact­ful social media plat­forms that you could use to gen­er­ate more inter­est in your busi­ness. It is also the small­est space for your lawyer bio, with only 160 char­ac­ters avail­able to con­vey every­thing you want to say. 

For this rea­son, you’ll have to get cre­ative in short­en­ing and high­light­ing the most impor­tant parts of your accom­plish­ments, prac­tice areas, and hob­bies. You’ll want to fill out all oth­er areas, includ­ing the space for your web­site links and loca­tion sec­tions. The lawyer bio entry should incor­po­rate sev­er­al short and rel­e­vant SEO key­words to help poten­tial clients find you eas­i­ly. Oth­er valu­able items that can be added include con­tact infor­ma­tion and URLs in your head­er image. 

Let Us Write Your Lawyer Bio

These tips are meant to pro­vide a sol­id foun­da­tion for cre­at­ing an excep­tion­al lawyer bio! This is far from every­thing that you can accom­plish with a well-writ­ten social media bio. We rec­om­mend con­tin­u­ing to revis­it your lawyer bio at least once a quar­ter to update, revise, or change as your busi­ness grows. Sim­i­lar to the con­tent you share, your social media bio should remain fresh, updat­ed, and rel­e­vant at all times. 

Don’t have time to incor­po­rate these tips? As inte­grat­ed mar­ket­ing spe­cial­ists, we help busi­ness­es max­i­mize their online pres­ence with strate­gic dig­i­tal tools and tech­niques. Rosy Strate­gies has unique and exten­sive exper­tise in help­ing law firms grow. When you’re look­ing to part­ner with a firm that under­stands how to mar­ket for law pro­fes­sion­als, we’re ready to help. 

Call for a free mar­ket­ing audit to dis­cuss how we can part­ner with you today!