There’s no doubt that last year was chal­leng­ing for busi­ness­es every­where but many oppor­tu­ni­ties were cre­at­ed in the process. The increased focus on remote work and online pur­chas­ing has empha­sized the impor­tance of mar­ket­ing strate­gies for star­tups. Many busi­ness­es were start­ed in the wake of the pan­dem­ic and grew a strong con­sumer base using the pow­er of the inter­net. Dig­i­tal mar­ket­ing for star­tups is sim­ple but only effec­tive when exe­cut­ed well. We know all about effec­tive exe­cu­tion of dig­i­tal mar­ket­ing strat­e­gy and want to help you accom­plish the same pow­er­ful results. 

How to Develop a Marketing Strategy for Startup Business

Business Man Standing in a Digital Marketing Environment

You may be won­der­ing where do you start? There are a few sim­ple and easy steps you can take today to ramp up your dig­i­tal mar­ket­ing. Now is the per­fect time to cap­i­tal­ize on the pow­er of the inter­net and expand your busi­ness pres­ence using online tools. Using these easy tips, you’ll be able to grow brand aware­ness and increase your bot­tom line in no time: 

  • Keep your blog fresh — If you’re not cre­at­ing and shar­ing orig­i­nal and engag­ing con­tent on a reg­u­lar basis, you should start! With so many dig­i­tal tools avail­able, blog­ging remains a rel­e­vant and evolv­ing dig­i­tal tool. It’s also free and draws con­sumers in by posi­tion­ing you as a thought leader in your indus­try. If you’re already blog­ging, you may be stuck in a rou­tine. When you want to see dra­mat­ic results in the growth of your, you must blog on a con­sis­tent basis. You can accom­plish this by research­ing top­ics in your indus­try and plac­ing your own spin on how these trends impact your busi­ness and your cus­tomers. For those who don’t have the time to research and cre­ate orig­i­nal con­tent, you may want to con­sid­er out­sourc­ing it. Using high-qual­i­ty writ­ers will help get your mes­sage across while you focus on oth­er aspects of grow­ing the busi­ness. An impor­tant part of con­tent devel­op­ment is mak­ing sure oth­ers see your great work so make sure to share your arti­cles on all platforms. 
  • Part­ner with oth­er blog­gers — This is a fun and pow­er­ful way to raise your vis­i­bil­i­ty. By part­ner­ing with oth­er blog­gers, you can expand your reach and tar­get audi­ence by expos­ing your prod­ucts and ser­vices to a new group of peo­ple. It also gives you a strate­gic oppor­tu­ni­ty to net­work with oth­er busi­ness own­ers in your indus­try. Posi­tion­ing your­self as an author­i­ty and cre­at­ing high-qual­i­ty con­tent will help with cre­at­ing links on Google that will rank. Two heads are always bet­ter than one!
  • Opti­mize cur­rent con­tent — Cre­at­ing a great web­site and adding links is not enough! SEO, also known as search engine opti­miza­tion is cru­cial for encour­ag­ing traf­fic to your site. Imple­ment­ing SEO is an ongo­ing process that requires reg­u­lar retool­ing and adjust­ing to accom­mo­date for changes in con­sumer online behav­ior. You want Google to notice you and intro­duce poten­tial cus­tomers to what you have to offer. A great place to start is by opti­miz­ing your cur­rent con­tent using tar­get­ing key­words. Some great tools like Yoast SEO will give you a good idea of where to place key­words to max­i­mize traf­fic. An impact­ful SEO strat­e­gy will accom­plish this and so much more! 
  • Engage poten­tial cus­tomers — Engag­ing cus­tomers via social media is often an over­looked dig­i­tal mar­ket­ing for star­tups. Con­sumers want to pur­chase prod­ucts and ser­vices from a brand they are famil­iar with and engage­ment helps to cre­ate an inclu­sive and inti­mate envi­ron­ment around your busi­ness. When you make a pur­chase from your favorite brand, you are buy­ing into what they stand for, not just styl­ish prod­ucts or high-end ser­vices. The same goes for your busi­ness and lever­ag­ing social media gives con­sumers a glimpse of who is behind the offer­ings. We all want to con­nect and spend our hard-earned dol­lars with brands and orga­ni­za­tions we align with. Engage poten­tial cus­tomers using videos, con­tent, and social media to cre­ate align­ment and keep them com­ing back for more! 
  • Cre­ate an email mar­ket­ing strat­e­gy — Cre­at­ing an email mar­ket­ing fun­nel is essen­tial for dig­i­tal mar­ket­ing star­tups. Most dig­i­tal mar­keters using email saw a dra­mat­ic increase in engage­ment in 2020 and this strat­e­gy is poised to become even more uti­lized in the upcom­ing years. An email mar­ket­ing cam­paign is cre­at­ed by gath­er­ing emails using a web­site or oth­er land­ing page. Once strate­gi­cal­ly imple­ment­ed, an email mar­ket­ing fun­nel can pro­duce 38 times more ROI! By using inter­est­ing titles and sim­ple con­tent, you will increase your open rate and retain sub­scribers. You prob­a­bly received a mar­ket­ing email today and opened it from a busi­ness you made a pur­chase from. Whether you made a repeat pur­chase or not, they will remain top of mind when look­ing for the same prod­uct or service. 
  • Host vir­tu­al events — Last year can be titled, “The Rise of the Vir­tu­al Event” since quar­an­tine restric­tions required all events to be held remote­ly. From the con­certs to awards shows, we all sat at home and watched our favorite shows being held vir­tu­al­ly. Even our favorite talk shows were held remote­ly using vir­tu­al meet­ing soft­ware. You can do the same thing with your busi­ness. Gen­er­ate excite­ment and engage­ment by host­ing a vir­tu­al event fea­tur­ing your prod­ucts, ser­vices, or a cause you sup­port. It will still require the same effort and time as set­ting up an in-per­son event but at a much low­er cost. You’ll still need to pro­mote, coor­di­nate, and engage with atten­dees at a vir­tu­al event. There are sev­er­al types of vir­tu­al events you can choose from, including: 
  • Webi­na­rs — These events typ­i­cal­ly last between 45 and 60 min­utes. About 50% of mar­keters record their webi­nar first before pre­sent­ing and inter­act­ing with atten­dees live. They are par­tic­u­lar­ly use­ful for train­ing and one-off edu­ca­tion­al meetings. 
  • Vir­tu­al events — Often in the form of vir­tu­al con­fer­ences, this live option allows speak­ers and atten­dees to inter­act with each oth­er in real-time. You can still imple­ment break out ses­sions and keynote speech­es with net­work­ing oppor­tu­ni­ties like an in-per­son conference. 
  • Inter­nal hybrid events — These vir­tu­al events are usu­al­ly town halls, depart­ment meet­ings, com­pa­ny events, and train­ing. They are used to cre­ate align­ment with­in a com­pa­ny and share a mes­sage in com­pa­nies with employ­ees dis­persed through the world. It helps to cut down on trans­porta­tion costs asso­ci­at­ed with gath­er­ing all employ­ees in one place. 
  • Exter­nal hybrid events — These vir­tu­al events are for those out­side the com­pa­ny like indus­try con­fer­ences. High video qual­i­ty is the most impor­tant ele­ment for these types of events since they are a replace­ment for in-per­son events of a sim­i­lar nature. The idea is to pro­vide the same qual­i­ty expe­ri­ence vir­tu­al­ly as an in-per­son event. 

We Create Marketing Strategies for Startups

Group of Young Men and Women Looking for a Report at the Office

Con­duct­ing busi­ness vir­tu­al­ly will not stop any­time soon! In fact, it is esti­mat­ed to con­tin­ue to grow dra­mat­i­cal­ly over the next few years. By posi­tion­ing your busi­ness for this growth, you will be tak­ing a proac­tive approach in cap­i­tal­iz­ing on vir­tu­al oppor­tu­ni­ties, grow­ing your cus­tomer base, and increas­ing your bot­tom line. Dig­i­tal mar­ket­ing star­tups are often oper­at­ing on a lim­it­ed bud­get with few resources. The inter­net pro­vides numer­ous free oppor­tu­ni­ties to mar­ket your busi­ness and increase prof­itabil­i­ty with­out spend­ing a dime! 

We are experts in posi­tion­ing busi­ness­es using dig­i­tal mar­ket­ing strate­gies. From SEO imple­men­ta­tion to web devel­op­ment, our mar­ket­ing strate­gies for star­tups are award-win­ning. Our pas­sion­ate, focused, and direct approach to inte­grat­ed mar­ket­ing solu­tions have helped numer­ous busi­ness­es thrive. With over 25 years of expe­ri­ence, we are con­fi­dent we can help you too. 

Give us a call today for an assess­ment on how we can help you build your strate­gic dig­i­tal mar­ket­ing approach today!