Businesses today know that an online marketing strategy is integral to brand development, client retention, and business expansion. What you might not know is that neglecting to establish an online presence can be damaging to your company.
Here are 5 Ways Having No Online Presence is Hurting your Business
Nobody can find you
If you don’t have a presence online, then nobody online can find your company. Not only does your business fail to attract new leads generated by search engines, but existing clients are unable to share your website with friends and prospective clients. The charm of not existing online is a luxury experienced by very few small businesses, not a brand quirk on which to rely.
Nobody is raving about you
You deserve to be raved about, and to more people than close friends at lunch. If you have an online presence, customers can share reviews about how much they love your services through testimonial. Prospective clients also like to see consistent, positive interaction on social media.
Nobody is listening to you
You probably have a lot of stellar insight to share about your industry. Although your in-person client base reaps the benefits of your intellect, there is a global community out there who wants to tune in and spread the word about your brand.
Nobody wants to work for you
Prospective employees want to join companies with a heartbeat, companies in the thick of the social sphere. If candidates can’t track you online and share your profile with friends, they might be less interested in accepting an offer.
Nobody can rely on you
After purchase and services, customers still need you! They need to contact you, see what new trends you’re supporting if your new services can help an evolving situation. If you don’t live online to share this information, fewer past clients can consider you reliable.
If you would like professional guidance with your online marking strategies, reach out to Rosy Strategies for the best insight and tools.