If you’re a sea­soned entre­pre­neur, then you know that trends in mar­ket­ing automa­tion, SEO, social mar­ket­ing, web design, graph­ic design, and con­tent cre­ation are more or less chang­ing every year, with some trends being more pro­nounced than others.

No mat­ter whether you’re a busi­ness own­er, a cor­po­rate guru, or a dig­i­tal mar­keter, try­ing to keep up with new trends in dig­i­tal mar­ket­ing is a must to remain rel­e­vant and com­pet­i­tive in the online realm.

There’s always some­thing new hap­pen­ing in the online are­na, and keep­ing an eye on cur­rent trends in dig­i­tal mar­ket­ing can give you a com­pet­i­tive edge in your industry.

How­ev­er, before we start with the lat­est trends, here’s some­thing that hap­pened last year but great­ly influ­ences cur­rent dig­i­tal trends.

Google’s Making SEO even More Challenging

By releas­ing the Core Web Vitals rank­ing fac­tors, Google showed the mar­keters and busi­ness­es that it’s clear­ly still able to influ­ence future dig­i­tal mar­ket­ing trends. These rank­ing fac­tors influ­ence sev­er­al aspects of dig­i­tal mar­ket­ing but still put SEO at the cen­ter of attention.

Basi­cal­ly, these vitals rep­re­sent var­i­ous user expe­ri­ence facets, act­ing as guide­lines to assess a site’s or page’s impact.

With the intro­duc­tion of these core vitals, dig­i­tal mar­keters need to pri­or­i­tize inter­ac­tiv­i­ty, visu­al sta­bil­i­ty, and load­ing speed even more than before if they want to rank high.

On a pos­i­tive note, these updates rev­o­lu­tion­ize the way we look at cur­rent trends in dig­i­tal mar­ket­ing and future ten­den­cies since they put the pow­er of SEO direct­ly in the hands of busi­ness own­ers and mar­keters. By cre­at­ing high-qual­i­ty and engag­ing con­tent and by enforc­ing these news guide­lines, site own­ers and mar­keters can have a bet­ter shot at improv­ing their rank­ing in the SERPs. 

Digital Marketing 2022: Latest Trends

Now, after dis­cussing these major SEO shifts, let’s see which trends will be the most pro­nounced in 2022, reshap­ing the ways we need to approach dig­i­tal marketing.

AI will Be More Prominent

AI (Artificial Intelligence) Concept.

Whether you’re assess­ing trends in mar­ket­ing automa­tion, app devel­op­ment, or online ser­vices, you can see that arti­fi­cial intel­li­gence (AI) is gain­ing more and more ground as the tech itself advances.

AI fea­tures have become rather pop­u­lar in sev­er­al sec­tors, like bank­ing, health­care, retail, etc.

No won­der, since arti­fi­cial intel­li­gence can help site own­ers gain a bet­ter insight into web­site met­rics. IT can help with automat­ing repet­i­tive tasks and may also help with opti­miza­tion duties. Last­ly, it can even help out with pre­dict­ing cus­tomer behav­ior in retail by check­ing out brows­ing his­to­ry and past purchases.

New trends in dig­i­tal mar­ket­ing sug­gest that AI will be even more impor­tant, espe­cial­ly when incor­po­rat­ed into dig­i­tal mar­ket­ing strate­gies and SEO approach­es, not just in terms of rank­ing improve­ment but over­all bet­ter user expe­ri­ence and satisfaction.

As AI is chang­ing the way dig­i­tal mar­ket­ing works, every seri­ous busi­ness should con­sid­er tak­ing a clos­er look at the technology.

Mobile-First Marketing

In dig­i­tal mar­ket­ing, the lat­est trends some­times car­ry over from pre­vi­ous years, steadi­ly evolv­ing and becom­ing more pronounced. 

Mobile-friend­li­ness has become more and more of a pri­or­i­ty since mobile traf­fic man­aged to beat the num­ber of desk­top visitors. 

As such, search engines have also pri­or­i­tized mobile-first approach­es, espe­cial­ly in cre­at­ing respon­sive web­sites that deliv­er con­tent to every device seamlessly.

This trend will con­tin­ue to dom­i­nate the dig­i­tal realm in 2022, mean­ing that busi­ness­es that still don’t have mobile-friend­ly web­sites should focus their efforts on embrac­ing respon­sive designs and mobile-friend­ly content.

The Omnichannel Approach

New trends in dig­i­tal mar­ket­ing will also con­tin­ue to revolve around mul­ti­chan­nel mar­ket­ing. Long gone are the times when you only need­ed a sin­gle web­site and a cold CTA to convert. 

As the dig­i­tal land­scape evolves, mar­keters and busi­ness own­ers need to cre­ate engag­ing blogs, oth­er con­tent, have a strong pres­ence on social media, and even con­sid­er adver­tis­ing on plat­forms like What­sApp or Messenger.

Sim­ply put, busi­ness­es nowa­days can’t afford to focus only on a sin­gle plat­form (chan­nel). Instead, they need to cre­ate an over­all strat­e­gy that will enable them to reach their tar­get audi­ence on every pos­si­ble chan­nel they’re using the most. 

Tak­ing advan­tage of every dig­i­tal medi­um means max­i­miz­ing the oppor­tu­ni­ty of gen­er­at­ing leads and ulti­mate­ly gain­ing new customers.

Marketing Automation

Automa­tion tools in dig­i­tal mar­ket­ing are gain­ing more and more ground. These pieces of soft­ware can help mar­keters auto­mate sep­a­rate repet­i­tive tasks, stream­line mul­ti­chan­nel adver­tis­ing and mar­ket­ing process­es, data research, report gen­er­a­tion, social post­ing, con­tent sched­ul­ing, newslet­ter cam­paigns, and more.

Trends in mar­ket­ing automa­tion have been around for some time now, but in 2022 they are becom­ing even more impor­tant to save time and improve over­all mar­ket­ing pro­duc­tiv­i­ty, leav­ing more time for mar­keters to focus on high­er-lev­el strate­gic duties.

Voice Assistants and Chatbots

Voice Controlled Speaker and Personal Assistant at Home

Alexa and Google Assis­tant are becom­ing more pop­u­lar with each pass­ing day. Experts pre­dict that voice-based shop­ping will reach a mar­ket val­ue of a stag­ger­ing $40 bil­lion this year, with con­sumer spend­ing through voice assis­tants reach­ing around 18%.

Many busi­ness­es have start­ed incor­po­rat­ing chat­bots in their process­es like cus­tomer ser­vice automa­tion, email mar­ket­ing, and even social media inquiries. 

These handy bots can answer com­mon ques­tions with lit­tle to no need for employ­ee involve­ment. The soft­ware is AI-pow­ered and presents excel­lent ways to sim­pli­fy cus­tomer ser­vice for busi­ness­es while boost­ing engage­ment and resolv­ing com­mon pur­chase or ser­vice-relat­ed issues at the same time.

And as arti­fi­cial intel­li­gence con­tin­ues to become more and more sophis­ti­cat­ed, chat­bots will also be able to han­dle more elab­o­rate inquiries and cus­tomer problems. 

As such, 2022 is a promis­ing year for chat­bot inte­gra­tion to increase cus­tomer inter­ac­tions via dif­fer­ent channels.

Be Up-to-date with Digital Trends

Busi­ness own­ers need to be aware of all these trends to remain ahead of their com­pe­ti­tion. Hir­ing a pro­fes­sion­al dig­i­tal mar­ket­ing agency can help firms devel­op mar­ket­ing strate­gies that incor­po­rate all these trends, know­ing exact­ly how to approach tar­get audi­ences while keep­ing search engine require­ments in mind.

If you want to improve your dig­i­tal pres­ence, feel free to reach out to us today. We can cre­ate a dig­i­tal ecosys­tem that will meet the most mod­ern online demands.