Are you wondering how to make a video for your website? While I can’t walk you through technical production, I can walk you through the marketing essentials of developing a video that consumers want to watch, pay attention to, share with their friends and then bookmark your page for more content.
Optimizing your video or SEO and marketing will generate higher search results, earn more viewers, lead to more conversions, develop a strong video brand presence and ultimately, lead to more sales.
Let’s look at the steps not to overlook when threading your marketing strategy throughout video production.
How to Boost Video Optimization for SEO
Pay attention to keywords
The keywords you include in your video matter. Depending on your online marketing and SEO strategy, you might first want to find keywords that your target audience is searching and build a video around them. You should also build the video concept you want to share first, and then research the topic’s popular search terms and include them from there.
How many keywords should I use?
Aim to use between five and six keywords per video post.
Where should I use keywords in my video?
You can use keywords in your video descriptions, title and tags.
Set a realistic call to action
Not every video can prompt consumers to consumption. Start with something basic such as having them sign up for an email list or to get the next list of tips.
Switch your perspective for your title
Worry less about being catchy and clever and more about telling consumers exactly what your video offers. While a catchy title can grab their attention, they will be quick to write you off when twenty seconds or two minutes in, your video fails to deliver on its title’s promise.
Incorporate keyword(s) if possible and be yourself! You might start to title videos similarly to one another, giving consumers another thread of consistency in experiencing your media or a title they can recognize in a reel of films and choose to select amongst the competition. Think about being the consumer, what do you want in a title?
Screenshot important video clips to share online
Try screen grabbing some clips on your video and publishing them on your blog, website or another social outlet with typed explanations or transcriptions. If you need to belabor a point, do so by mixing the media and turning it into a slideshow or an online presentation so your consumers don’t get bored.
Share socially and through existing marketing channels
Once you create a quality and memorable video, it is not time to pack up the show! Instead, look at the media you’ve produced and determine a few additional ways you can share it with consumers. Can you transcribe the audio and produce a blog? Can you include the video in your next weekly email? Can you use it as a social media post? Be creative and abundant with the ways you spread your video.
Work with influencers
Before getting started on the production of your video, think of the business you can partner with or influencers who might be willing to help spread the world about (or star in!) your video.
Video is increasingly one of the most important marketing tools in business as this form of content is now a consumer’s top choice for media consumption. To learn more about getting your videos to the top of Google’s search rankings for your target audience, reach out to our team at Rosy Strategies and start producing your best work, now!